September 30, 2009

Football fans increasingly flock to Sprint’s groundbreaking NFL Mobile Live; users can keep up with their favorite teams’ scores, stats and schedules on Sprint’s fast, reliable Now NetworkTM

OVERLAND PARK, Kan.--(BUSINESS WIRE)--Sep. 30, 2009-- From the New York Jets’ stunning victory over the New England Patriots to the New York Giants spoiling the Cowboys’ first home game in their new stadium, this year’s NFL season has already exceeded expectations. And so it is with NFL Mobile Live, the unique and popular application available only from Sprint (NYSE: S).

During the season’s opening weekend Sept. 10-14, Sprint’s powerful network delivered in the midst of a record-breaking number of NFL Mobile Live users. In addition to on-demand video highlights and live telecasts from NFL Network, fans were able to listen to live radio broadcasts from around the country on a 3G network named most reliable by PC World in a 13-city test.

One of the most-popular applications Sprint has offered, NFL Mobile Live reached 1 million downloads more quickly than any other application in the company’s history during the 2008 season, and on average users spend more than four times longer using the application than other apps Sprint offers. In return, customers get a seamless, reliable and steady user experience on Sprint’s strong Now Network.

Sprint also operates America’s most dependable 3G network1 and delivers exclusive content (i.e. NFL Mobile Live and NASCAR Sprint Cup Mobile) and innovative applications (i.e. GPS, Sprint TV and Sprint Music Store) that give customers more of what they want now.

The Sprint 3G Network is faster in more places than AT&T’s 3G network,2 and Sprint has more than 20 times the coverage of T-Mobile’s current 3G network,3 based on square miles. Since 2006, Sprint has invested almost $17 billion in capital to continue improving and expanding network performance.

Sprint is also the first national carrier to test, launch and market 4G technology. Separate from its 3G investment, Sprint has announced plans to extend its 4G leadership by launching the next-generation service in numerous markets in 2009, including the recently launched markets of Atlanta, Las Vegas and Portland.

Sprint subscribers can download NFL Mobile Live by texting NFL to 7777 (standard text-messaging rates apply). It is available exclusively to Sprint subscribers on most handsets and is included with data plans including the Everything Plan with data.

Sprint customers can also enjoy Sprint’s newly announced Any Mobile, AnytimeSM, which breaks the restrictive calling circle paradigm by providing unlimited calling to any wireless phone regardless of carrier at no additional charge with Everything Data plans from Sprint. An Everything Data plan starts at just $69.99 per month or the Simply EverythingSM plan. Simply Everything provides unlimited calling, unlimited text and unlimited data including e-mail, social networking, Web browsing, GPS navigation, Sprint TV, streaming music, NFL Mobile Live and NASCAR Sprint Cup Mobile for only $99.99 per month. That’s a savings of $1,200 over two years vs. a comparable AT&T iPhone® plan4 (excluding all taxes and surcharges).


Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two wireless networks serving almost 49 million customers at the end of the second quarter of 2009; industry-leading mobile data services; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. The company’s customer-focused strategy has led to improved first-call resolution and customer care satisfaction scores. For more information, visit

1 “Dependable” based on independent, third-party drive tests for 3G data connection success, session reliability, and signal strength for the top 50 most populous US markets (including PR) from January 2008 to July 2009. Not all services available on 3G and coverage may default to separate network when 3G unavailable.

2 Speed claim based on total network size, sq. miles, multiplied by network upload/download speed capability. User’s speed experience may vary.

3 Coverage comparison based on publicly available information as of April 1, 2009 inclusive of Sprint roaming partners. Based on square miles.

4 Savings based on publicly available information on base service plan and options rate totaling $149.99/month for AT&T as of publication date, excluding taxes, surcharges and fees.

Source: Sprint

Candace Johnson, 317-660-2232
Dave Mellin, 303-498-0078