February 23, 2010
Sprint Expands Its "Buyback" Program; Customers Can Trade in Any Eligible Cell Phone, Even from Other Carriers, for Account Credit
"The new Sprint Buyback program will allow customers to take advantage of the current value of their unused cell phones and will reduce the number of wireless devices that end up in landfills," said Dan Hesse, Sprint CEO. "The Buyback program is another step to help us reach our ambitious goal to recover and recycle the equivalent of 90 percent of the handsets we sell by 2017. We look forward to continuously increasing our collection rates with the support of customers through the Buyback program and all of our sustainability initiatives."
A recent ABI Research Report found that of 1,000 people surveyed who had not yet recycled a handset, 98 percent were prepared to return handsets to an operator's store, to a charity, to a refurbishing company or to the manufacturer - but only in return for some compensation, either cash, store credit, or tax deduction.
Sprint's new national Buyback program gives a financial incentive for current and new Sprint subscribers to trade in any eligible cell phone, regardless of manufacturer or carrier, for point-of-sale savings. For example, a BlackBerry(R) 9700 Bold(TM) currently has a trade in value of $161.05 while an LG VX9000 Env2 has a value of $35.59. Highlights of Sprint's program include;
While many phones will qualify for the Sprint Buyback program, those that do not can be donated to Sprint Project ConnectSM. Sprint Project Connect, a free wireless recycling service available to anyone, accepts all used wireless phones, batteries, accessories and data cards, regardless of carrier or condition. All net proceeds generated from the sale of equipment collected through Sprint Project Connect go to fund and promote free Internet Safety resources for kids, parents and educators. Sprint's wireless reuse and recycling programs have kept more than 19 million wireless phones out of landfills and have generated more than $7 million in charitable contributions since 2001.
Sprint's expanded Buyback program further enhances its environmental leadership in the wireless community. Sprint ranked highest among all U.S. telecom companies and #15 overall on Newsweek's Green Rankings, with a series of new environmental initiatives and green innovations. Sprint also scored highest among U.S. based wireless companies on the Carbon Disclosure Project's (CDP) 2009 Global 500 Report on carbon disclosure.
ABOUT SPRINT NEXTEL
Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two wireless networks serving more than 48 million customers at the end of the fourth quarter of 2009 and the first and only 4G service from a national carrier in the United States; industry-leading mobile data services; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. The company's customer-focused strategy has led to improved first call resolution and customer care satisfaction scores. For more information, visit www.sprint.com.
Alexander Hahn, 703-433-3062