May 06, 2015
After losing millions of customers in the period before he joined the company, Sprint is now competing aggressively with bold, decisive action and pioneering industry innovation. In the fourth quarter of 2014 and first quarter of 2015, Sprint reversed its trend of losing subscribers and posted its highest sales in history.
Marcelo is injecting his entrepreneurial skills and innovative spirit into Sprint. He introduced device leasing to the industry, changing the way people acquire their phones. He also rolled out Direct 2 You, an unprecedented service that takes the in-store experience to customers’ homes or offices. Under his leadership, Sprint network speed, clarity and reliability have drastically improved. In addition, Marcelo is changing the way more than 30,000 employees feel about Sprint, significantly improving employee engagement and commitment.
Prior to becoming Sprint’s CEO, Marcelo was CEO of Brightstar Corp., a company he founded in 1997 and grew from a small Miami-based distributor into the world’s largest global wireless distribution and services company in the telecommunications industry. Brightstar was also recognized as the largest Hispanic-owned business in the United States in 2007, 2008, 2009, 2011, 2012 and 2013.
The World Economic Forum named Marcelo a Young Global Leader, recognizing him as a “bold, brave, action-oriented and entrepreneurial individual committing both time and talent to make the world a better place.” Marcelo is also a member of Ernst & Young’s Entrepreneur of the Year Hall of Fame and, in 2010, was included in the Global Telecoms Business 40 under 40 Leaders.
Along with Nicholas Negroponte, Marcelo is a co-founder of One Laptop Per Child, an organization that works to provide boys and girls in poor communities around the world with a rugged, low-cost, connected laptop. In May of 2015, Marcelo joined the Board of Directors of My Brother’s Keeper Alliance, a nonprofit organization that continues the work of an initiative that President Obama started to help eliminate opportunity gaps for African-American, Hispanic and young men of color.
Marcelo serves on the board of directors of CTIA-The Wireless Association and is a member of its 2015 Executive Committee.
In February of 2014, Marcelo partnered with David Beckham and Simon Fuller to launch Miami Beckham United, a venture to establish a Major League Soccer (MLS) franchise in Miami. He also owns BAISA (Bolivar Administración, Inversiones y Servicios Asociados, S.R.L.), which operates Club Bolivar, the most popular soccer team in Bolivia.
Marcelo earned a Bachelor of Science in Economics and Finance and an honorary Doctorate of Commercial Science from Bentley University in Massachusetts.