May 06, 2015
The company has dramatically improved its network performance, delivered the greatest value to consumers and pioneered revolutionary approaches to wireless service. Sprint, for example, introduced leasing to the U.S. wireless industry, created the iPhone Forever program and rolled out Direct 2 You – an unprecedented service that brings the in-store experience to customers’ homes or offices. With these entrepreneurial initiatives and a disciplined approach to managing the business, Sprint has demonstrated solid results, including millions of new connections and record lows in postpaid customer churn.
Prior to Sprint, Marcelo founded Brightstar Corp. in 1997 and soon transformed the company from a small Miami-based distributor into the largest global wireless distribution and services company in the telecommunications industry. Brightstar was recognized as the largest Hispanic-owned business in the United States every year from 2007 to 2013 (with the exception of 2010). Before founding Brightstar, Marcelo was an entrepreneur operating a rapidly growing wireless retail business.
In 2014, Marcelo’s passion for soccer led him to partner with David Beckham and Simon Fuller to launch Miami Beckham United, a venture to establish a Major League Soccer franchise in Miami. He also currently owns BAISA, which operates Club Bolivar, the most popular soccer team in Bolivia.
Marcelo is a Young Global Leader of the World Economic Forum and a member of Ernst & Young’s Entrepreneur of the Year Hall of Fame. He is Co-Founder of One Laptop Per Child, an organization dedicated to providing boys and girls in impoverished communities with low-cost laptops. He is also a member of several boards, including those of CTIA - The Wireless Association, and My Brother’s Keeper Alliance, a not-for-profit working to eliminate opportunity gaps for young men of color. He is a member of the 2016 Class of Henry Crown Fellows and the Aspen Global Leadership Network at the Aspen Institute.
Marcelo earned a Bachelor of Science in Economics and Finance in 1993 and an honorary Doctorate of Commercial Science from Bentley University in Massachusetts. Marcelo is married and has five children.