May 06, 2015
Within the first year of his leadership, Sprint has reverted from persistent losses of customers to growing momentum and signs of strength across the business in sales, customer loyalty and network performance. Sprint added more than 1 million total net connections in the third quarter of 2015, a year-over-year improvement of nearly 80 percent. For two consecutive quarters, Sprint set best-ever records for low customer churn. The company’s network performance continues to improve dramatically, providing a better experience for customers and earning recognition from leading third-party experts. According to an analysis of Nielsen Mobile Performance (NMP) data, for example, Sprint’s network is faster than Verizon and AT&T at downloading applications. And RootMetrics continues to recognize Sprint for substantial improvements in network performance.
Marcelo introduced device leasing in the U.S. wireless industry, making Sprint the first company to lease mobile devices and changing the way people get their phones. In April 2015, Marcelo rolled out Direct 2 You, an unprecedented service that provides the in-store experience to customers’ homes or offices. Sprint also has developed innovative approaches such as iPhone Forever, a program that inspired other carriers and even leading manufacturers to break the traditional two-year upgrade cycle and provide new ways for their customers to get the latest devices as soon as they are available. Other improvements to increase convenience for Sprint customers have included expanding branded distribution from about 3,100 at the end of 2014 to nearly 5,000 today through Sprint-RadioShack stores, Direct 2 You, Dixons Carphone and other partnerships.
Marcelo is vice chairman of the 2016 CTIA-The Wireless Association board of directors. CTIA-The Wireless Association is the premier organization representing the U.S. wireless industry. It is a strong advocate for policies that enable innovation, investment and a competitive environment that maintains the world’s leading mobile industry.
Marcelo established his position among the world’s most successful entrepreneurs after founding Brightstar Corp. in 1997. The company grew from a small Miami-based distributor into the largest global wireless distribution and services company in the telecommunications industry.
Forbes Magazine listed Brightstar as the 55th largest privately held company in the United States in 2013. Brightstar was also recognized as the largest Hispanic-owned business in the United States from 2007 – 2009, and again from 2011 – 2013. A $10 billion global business in 2013, Brightstar had a local presence in more than 50 countries on six continents and delivered its products and services to more than 90,000 customers in over 125 countries.
With this success, his vision and world-class competitive drive, Marcelo has gained recognition as an elite entrepreneur. The World Economic Forum named Marcelo a Young Global Leader, a select multi-stakeholder community from around the world, recognizing him as a “bold, brave, action-oriented and entrepreneurial individual committing both time and talent to make the world a better place.” Marcelo is also a member of Ernst & Young’s Entrepreneur of the Year Hall of Fame, and CNET en Español named him one of the Top 20 Most Influential Latinos in Technology for 2015. In 2010, he was included in the Global Telecoms Business 40 under 40 Leaders. Other awards and honors Marcelo has received include Hispanic Business Magazine, Entrepreneur of the Year; Hispanic Magazine, Top Hispanic Entrepreneurs; LISTA, CEO of the Year; América Economía, Award of Excellence; PODER Magazine, Top Hispanic Entrepreneur; and BN Americas, Hall of Fame.
Marcelo is a prominent leader not only because of his business accomplishments. Along with Nicholas Negroponte, Marcelo is a co-founder of One Laptop Per Child (laptop.org), an organization that works to provide boys and girls in poor communities around the world with a rugged, low-cost, connected laptop. In May 2015, Marcelo joined the Board of Directors of My Brother’s Keeper Alliance, an independent nonprofit organization that has taken on responsibility for promoting President Obama’s and the White House’s My Brother’s Keeper Initiative in the private sector. The initiative’s focus is devoted to eliminating opportunity and achievement gaps for African-American, Hispanic and young men of color.
In February of 2014, Marcelo partnered with David Beckham and Simon Fuller to launch Miami Beckham United, a venture to establish a Major League Soccer (MLS) franchise in Miami. He also owns BAISA (Bolivar Administración, Inversiones y Servicios Asociados, S.R.L.), which operates Club Bolivar, the most popular soccer team in Bolivia.
Marcelo earned a Bachelor of Science in Economics and Finance and an honorary Doctorate of Commercial Science from Bentley University in Massachusetts. Marcelo is married and has five children.