June 08, 2010
HTC EVO(TM) 4G Breaks Sales Records for Sprint on Launch Day; America's First 4G Phone is a Hit with Customers - Updated
EDITOR’S NOTE: This release was distributed on June 7, 2010. It was updated on June 8, 2010. June 4, 2010 sales of HTC EVO 4G marked the largest quantity of a single phone sold in one day ever for Sprint – the record was previously held by both Samsung InstinctTM and Palm PreTM. Launch day sales of HTC EVO 4G were six times greater than launch day sales of Samsung Instinct and nearly twice the launch day sales for Palm Pre. We continue to see sales of EVO 4G outpace sales of Samsung Instinct and Palm Pre.
We originally reported that the total number of HTC EVO 4G devices sold on launch day was three times the number of Samsung Instinct and Palm Pre devices sold over their first three days on the market combined. We inadvertently erred in the comparison. The total number of HTC EVO 4G devices sold on launch day was in line with the number of Samsung Instinct and Palm Pre devices sold over their first three days on the market combined.
OVERLAND PARK, Kan., Jun 07, 2010 (BUSINESS WIRE) --Friday, June 4, was an early morning for thousands of customers who lined up several hours before Sprint (NYSE: S) stores opened their doors in anticipation of the first day of sales for America's first 3G/4G phone, HTC EVOTM 4G. Customers were anxious to get their hands on HTC EVO 4G providing record sales figures for Sprint stores around the country.
Friday sales of HTC EVO 4G marked the largest quantity of a single phone sold in one day ever for Sprint - the record was previously held by both Samsung InstinctTM and Palm PreTM. In addition, the total number of HTC EVO 4G devices sold on launch day was three times the number of Samsung Instinct and Palm Pre devices sold over their first three days on the market combined.
"HTC EVO 4G is a clear winner for customers with the powerful combination of an amazing multimedia experience in 3G coverage areas that becomes even better in our growing number of 4G markets. It is terrific to see customers react so positively to this device and the innovative experience it brings to them," said Dan Hesse, Sprint CEO.
The record pace of HTC EVO 4G sales led to temporary shortages of the device at some of the 22,000 sales locations across the United States, including Sprint retail stores, national retail partners including RadioShack, Best Buy and Walmart, and indirect dealers. Sprint and HTC are diligently working around the clock to increase inventory in all sales channels. Additional shipments are arriving in retail stores on a regular basis with many stores seeing daily deliveries.
"HTC EVO 4G has more than lived up to our expectations that it would be one of the most anticipated technology products of the year," said Kevin Packingham, senior vice president - Product Development for Sprint. "We are working closely with our partners at HTC to increase the supply and get EVO 4G into the hands of everyone who wants one as quickly as possible."
RAVE REVIEWS ROLLING IN
Respected technology and telecommunications media and analysts lavished HTC EVO 4G with praise through its opening weekend:
CNET, LAPTOP Magazine and eWeek gave HTC EVO 4G awards for Best of Show when it was announced at CTIA this spring. It was also recently cited on MobileTechReview's Best Smartphones and Best Touch Screen Phones lists.
Sprint customers joined in the praise as well:
Customer favorites on HTC EVO 4G's long list of features include the 4.3-inch screen, dual 8MP video camera capable of capturing HD quality and front-facing 1.3MP camera. They also appreciate the HDMI output jack making it simple to start a movie for your children in the backseat of the car with the phone and then connect to an HDTV to finish it when you arrive at home. 1 Business customers highlight its super-fast 1GHz processor, simultaneous voice and data capability in 4G or Wi-Fi coverage areas enabling Web surfing and more during conversation, and built-in mobile hotspot for up to eight Wi-Fi enabled devices.2
AMAZING AT 3G, UNBELIEVABLE AT 4G
Sprint 4G offers a faster wireless experience than any other U.S. national wireless carrier, and Sprint is the only national carrier offering wireless 4G service today in 33 markets. Sprint 4G delivers download speeds up to 10 times faster than 3G2,giving HTC EVO 4G the fastest data speeds of any U.S. wireless device available today. HTC EVO 4G's exciting features and applications are compelling and powerful in a 3G world, but they become even more amazing when experienced with 4G speeds.
Sprint 4G covers 43 million people and expects to have up to 120 million people covered by the end of 2010. Sprint currently offers 4G service in 33 markets: Georgia - Atlanta, Milledgeville; Hawaii - Honolulu, Maui; Idaho - Boise; Illinois - Chicago; Maryland - Baltimore; Missouri - Kansas City; Nevada - Las Vegas; North Carolina - Charlotte, Greensboro, (along with High Point and Winston-Salem), Raleigh (along with Cary, Chapel Hill and Durham); Oregon - Portland, Salem; Pennsylvania - Harrisburg, Lancaster, Philadelphia, Reading, York; Texas - Abilene, Amarillo, Austin, Corpus Christi, Dallas/Ft. Worth, Houston, Killeen/Temple, Lubbock, Midland/Odessa, San Antonio, Waco, Wichita Falls; Washington - Bellingham, Seattle. For more information, visit http://www.sprint.com/4G.
In 2010, Sprint expects to launch 4G service in multiple markets, including but not limited to, Boston, Cincinnati, Cleveland, Denver, Los Angeles, Miami, Minneapolis, New York City, Pittsburgh, Salt Lake City, San Francisco, St. Louis and Washington, D.C.
For more details on HTC EVO 4G, please visit http://www.sprint.com/EVO.
About Sprint Nextel
Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel served more than 48 million customers at the end of the first quarter of 2010 and is widely recognized for developing, engineering and deploying innovative technologies, and is the first and only wireless 4G service from a national carrier in the United States; offering industry-leading mobile data services, leading prepaid brands including Virgin Mobile USA, Boost Mobile, Common Cents Mobile and Assurance Wireless and instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. With its customer-focused strategy, you can learn more and visit Sprint at http://www.sprint.com or http://www.facebook.com/sprint and http://www.twitter.com/sprint.
Visit www.sprint.com/newswroom or http://www.sprint.com/presskits
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1 HDMI cable sold separately.
2 An optional charge of $29.99 per month required to access Wi-Fi mobile hotspot.
3 "Up to 10x faster" based on download speed comparison of 3G's 600 kbps vs. 4G's 6 Mbps. Industry published 3G avg. speeds (600 kbps-1.7 Mbps); 4G avg. speeds (3-6 Mbps). Actual speeds may vary. Sprint 4G currently available in over 30 markets and counting, and on select devices. See http://www.sprint.com/4G for details. Not all services available on 4G and coverage may default to 3G/separate network where 4G unavailable.
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