June 24, 2010

Sprint Named Innovator of the Year for Any Mobile, Anytime

Billing & OSS World Excellence Award recognizes Sprint for launch of revolutionary Any Mobile, Anytime feature offering unlimited calling with any mobile in America

OVERLAND PARK, Kan., Jun 24, 2010 (BUSINESS WIRE) --Sprint customers know the value of unlimited calling with any mobile user in America. Now Sprint (NYSE:S) has been named Innovator of the Year for the Any Mobile, AnytimeSM feature, which breaks the restrictive calling circles offered by other carriers to give customers unlimited calling while on the Sprint network with any of the more than 250 million mobile users in America. Sprint was selected to receive the Billing & OSS World 2010 Excellence Award for Innovator of the Year for the billing and IT innovation necessary to implement this revolutionary pricing plan feature.

"Sprint is proud to be named Innovator of the Year for all of the hard work that went into launching our revolutionary Any Mobile, Anytime feature," said Scott Rice, vice president-Care and Billing Services, Sprint. "Any Mobile, Anytime required our IT and billing teams to find a way to identify and process calls to and from other wireless carriers, which had never been done before, so customers could be billed accurately - all in a very short timeframe. They delivered, and the launch of Any Mobile, Anytime has been a huge success, providing Sprint customers unprecedented simplicity and savings vs. competitors."

Any Mobile, Anytime was added to Sprint Everything Data plans in September 2009 at no additional charge to new and existing subscribers. With Any Mobile, Anytime, Sprint Everything Data plansgive customers unlimited calling to and from the more than 250 million mobile phone users in America. The plans also include unlimited text and picture messaging, and unlimited Web, e-mail and social networking while on the Sprint network, starting at just $69.99 - the same price AT&T and Verizon charge for unlimited talk only (pricing excludes surcharges and taxes).

Sprint received the Innovator of the Year Award for Any Mobile, Anytime at ceremonies on June 9 at the Billing & OSS World 2010 Conference & Expo in Washington, D.C. Billing & OSS World 2010 Excellence Award winners will be featured in an upcoming issue of Billing & OSS World magazine and on the companion Web site, www.billingworld.com.

The Billing & OSS World 2010 Excellence Awards were judged by an independent panel that included Ari Banerjee, senior consultant for telecommunications research company Heavy Reading; Susan McNeice, global director for communications infrastructure and OSS/BSS software at Stratecast, a division of Frost & Sullivan; Elisabeth Rainge, program director of network and telecom software research for IDC; and members of the Billing & OSS World editorial team.

Sprint recently has been recognized by other independent third-parties, including Sprint winning the #1 spot for both overall satisfaction for wireless voice service providers and wireless data service providers in a Yankee Group and Mobile Enterprise magazine survey of large business decision makers. Sprint also ranked high in small and medium business customer satisfaction. Also noteworthy was Sprint's two-year Reputation Pulse(TM) score increase in Reputation Institute's 2010 U.S. Most Reputable Companies Study (published annually in Forbes). Sprint's 18.22 percent gain puts its improvement in the top 10 percent of the 150 largest U.S. companies, ahead of both AT&T and Verizon.

In addition, Sprint is the most improved company in customer satisfaction across all industries during the last two years, according to recent results from the 2010 American Customer Satisfaction Index. In the area of customers' perceptions of value, Sprint now leads both AT&T and Verizon. The company also achieved an impressive improvement in the area of customer loyalty. With these gains, the company's overall ACSI score jumped 14 points during the last two years. In the last six years of the ACSI survey, no other company has improved its satisfaction score by that many points in a two-year period.

About Sprint Nextel

Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel served more than 48 million customers at the end of the first quarter of 2010 and is widely recognized for developing, engineering and deploying innovative technologies, and is the first and only wireless 4G service from a national carrier in the United States; offering industry-leading mobile data services, leading prepaid brands including Virgin Mobile USA, Boost Mobile, Common Cents Mobile and Assurance Wireless and instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. With its customer-focused strategy, you can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.

SOURCE: Sprint

Emmy Anderson, Sprint

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