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May 20, 2014

Sprint Mobile Advertising and Reporting & Analytics Programs

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Your Choices – Sprint Mobile Advertising Program
Your Choices – Sprint Reporting and Analytics Program

 

Sprint’s Mobile Advertising Program
When you use your Sprint-service wireless device, you see ads displayed on websites and applications that you access with your device.  Through Sprint’s Mobile Advertising Program, we are now offering you the opportunity to have Sprint and its advertising partners provide you with ads that are more relevant to your interests in place of the generic, random ads you might otherwise receive. You must opt-in to this program in order to participate.  Under this program, we use the information we collect to provide you wireless service, such as information about the websites you visit and the mobile applications you use on your Sprint-service wireless device, in order to serve you more relevant advertisements.

We also share this information with our advertising partners so that they can serve you more relevant ads, but, in so doing, we do not share information that identifies you personally, like your name or mobile telephone number. Rather, we use an anonymous identifier that is associated with your mobile device (such as "2drdn43np2cMapen084lzpeQ8843ih") together with Mobile Usage Information, high-level location information (e.g. the cell tower serving your device) and Consumer Information. Using this information, advertisers are able to more easily find the audience they are trying to reach.  For example, a local sporting goods store may want to advertise only to sports fans who live within 10 miles, and we might help deliver that store’s ad to your wireless device by sharing non-personalized information with the advertiser (such as "2drdn43np2cMapen084lzpeQ8843ih is a sports enthusiast").The anonymous identifier we use for this purpose is dynamic and changes periodically. We also share demographic data provided by other companies that does not identify you personally.
 
HOW INFORMATION
MAY BE USED

FOR EXAMPLE...

DESCRIPTION
To make mobile ads you see on your device more relevant. 

You must opt in to be included in this program by following the instructions below.
When you use your wireless device, you see ads displayed on websites and applications. A local business may want to advertise only to people who live within 10 miles, and we might help deliver that ad on a website you access on your wireless device without sharing any information with the advertiser that identifies you personally.
Using certain information that we collect to provide wireless service to you (including high-level location information), we can determine whether you fit within an audience an advertiser is trying to reach. This means Sprint can help to provide ads that are more relevant to you. We will not share any information that identifies you personally.
 

 

Information That May Be Used and Shared Under Sprint’s Mobile Advertising Program
Under our Mobile Advertising Program, we create de-identified data sets that include:

Mobile Usage Information:
  • Categories of websites visited when using our wireless service (e.g., sports sites, music sites)
  • High-level location information (e.g., location of cell tower serving your device)
  • Applications and features used on our network, information about network traffic (e.g., number of users using particular category of applications, such as navigation applications)
Consumer Information:
  • Information about use of Sprint products and services (such as data and calling features, device type, amount of use)
Your Choices
If you would like to participate in Sprint’s Mobile Advertising Program, you can opt-in by:

Please note that if you elect not to participate in our Mobile Advertising Program, Sprint will not use, or allow its ad partners to use, information Sprint collects about the websites you visit or the applications you use to provide you wireless service in order to serve ads that are targeted to your interests. You will continue to receive ads on your device, but those ads may not be as relevant to you as the tailored ads you would receive under the Mobile Advertising Program.
 

Sprint’s Reporting & Analytics Program
Under Sprint’s Reporting & Analytics Program, we combine Mobile Usage Information and Consumer Information in a way that does not personally identify you to prepare business and marketing reports that we may share with others. We may also share location and usage information with other companies in a way that does not personally identify you or your location. We may produce or allow others to produce limited business and marketing reports with this data. Business and marketing reports contain information about groups or categories of Sprint customers. These reports do not identify you personally.
 

You may opt out of having your information included in the aggregated reports we share with third parties.

HOW INFORMATION
MAY BE USED

FOR EXAMPLE...

DESCRIPTION
To create business and marketing reports 

You may opt out of this program by following the instructions provided below.
We may aggregate customer information across a particular region and create a report showing, for example, that 10,000 Sprint subscribers from a given city visited a particular football stadium.

We may share de-identified location data with a third party who uses it to create a report showing that 10,000 mobile subscribers passed a retail location on a given day.

The data we provide could be combined with data provided by other wireless carriers to create a report showing how many mobile users were on or near a particular highway.
We will combine Mobile Usage Information and Consumer Information in a way that does not personally identify you. We will use this information to prepare business and marketing reports that we may share with others.

We may also share location information with other companies in a way that does not personally identify you or your location. We may produce or allow others to produce limited business and marketing reports with this data.

 

Information That May Be Used and Shared Under Sprint’s Reporting & Analytics Program
Under our Reporting & Analytics Program, we create de-identified aggregated data sets that include:

Mobile Usage Information:
  • Addresses of websites visited when using our wireless service
  • Categories of websites visited when using our wireless service (e.g., sports sites, music sites)
  • Precise location information
  • Applications and features used on our network, information about network traffic (e.g., number of users using particular category of applications, such as navigation applications)
Consumer Information:
  • Information about use of Sprint products and services (such as data and calling features, device type, amount of use)
Your Choices
If you do not want us to use your information for our Reporting & Analytics program described above, you may opt out by:

NOTE: If you have a Sprint family plan, or multi-line account, you may indicate your choice for each line at http://www.sprint.com/mychoices. If you add a line or change a telephone number, you will need to update your privacy choices.


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