Sprint.com

December 01, 2010

Lights! Camera! Action! Sprint 4G Short Film Competition Challenges College Students to Express Creativity Through Film

OVERLAND PARK, Kan. (BUSINESS WIRE), December 01, 2010 - Want to be the next Tyler Perry or Spike Lee? Here’s your chance. Sprint (NYSE: S) today announces the launch of the 4G “Competitive Edge Filmmakers Challenge,” a film competition that calls on college students to shoot a short film with a Sprint smartphone illustrating how the ease and services of 4G gives them a “competitive edge.” Two winners will receive a trip to Los Angeles to spend a day on a movie set, have lunch with Sprint executives and receive $2,500 to launch their career.

Starting today, participants can visit www.4GCompetitiveEdge.com for resources such as expert chats, podcasts and how-to guides. The site will also be available for the public to view and vote for the best short films.

“Sprint 4G really gives filmmakers an artistic edge since the technology is fast and makes it easy to shoot videos on your mobile device, stream the footage and upload it to your computer,” said Matt Carter, president of Sprint 4G. “Sprint has a portfolio of creative devices on our 4G network that can be used as a tool for filmmaking, and help you stay connected with friends and family.”

The Competitive Edge Filmmakers Challenge is more than a contest. It’s a chance for students to learn tips and inside information about filmmaking. That’s why Sprint 4G has partnered with Thurgood Marshall College Fund to kick off the Competitive Edge college tour that will visit historically black colleges and universities around the country.

The college tour will visit the following universities: Atlanta University Center, home of Spelman College, Morehouse College and Clark Atlanta University; Delaware State University; Morgan State University; Virginia Union University; Shaw University; North Carolina Central University; and conclude at the CIAA Basketball Tournament in Charlotte, N.C.

As part of this tour, students will have the opportunity to screen a new feature film and participate in an entertainment career symposium with industry experts including special celebrity guests. Panelists will give students fresh insight on the different elements necessary for a successful career whether behind or in front of the camera via the newest technology. During the tour, students will also be able to sample Sprint 4G products and experience the speed and reliability of Sprint’s 4G network.

A recent cable and digital media study by Horowitz Associates shows that nine percent of African Americans use mobile phones for multiple purposes such as streaming video and watching television, compared to seven percent of Hispanic, three percent of Asian and three percent of white mobile phone owners.

“Sprint has a strong, long-standing commitment to diverse communities and we are excited to provide the cutting-edge technology that aspiring filmmakers need to showcase their creativity and technological savvy using their mobile device,” said Ralph Reid, vice president of Sprint Corporate Social Responsibility.

To enter the “Competitive Edge Filmmakers Challenge,” participants must be enrolled in a two- or four-year institution during the 2010-11 school year and submit a short film shot on a video-enabled 4G Sprint mobile device or any video-capable device. The movie must be two to five minutes in length, no more than 2G in size, and in one of the following formats: AVI, MOV, WMV or MPG. The contest begins today and ends at 11:59 p.m. ET on March 4, 2011. Entries submitted before or after those times will be disqualified. A team of Hollywood professionals, including directors, producers and actors, will judge the competition's finalists. Two winners will be notified by e-mail, phone or regular mail on or about March 13, 2011. Soon after, the winners will be publicly announced in Washington, D.C. Additional details about the contest, including college tour dates, contest rules and eligibility is available on www.4GCompetitiveEdge.com.

Sprint has been a leader in 4G wireless technology since launching its first 4G market in Baltimore in October 2008. Since that time, Sprint has expanded to 68 markets nationwide as well as introduced several products to its growing 4G device portfolio. With Sprint 4G, streaming video, fast file downloads and uploads and turbo-charged Web browsing are no longer just benefits for the home, office or coffee shop. Sprint 4G service plans are available at Sprint retail stores, Best Buy stores and local retailers, and through Sprint telesales at 1-800-Sprint-1 or online at www.sprint.com/4G. You can learn more by visiting Sprint at www.sprint.com, www.facebook.com/sprint and www.twitter.com/sprint, or at www.facebook.com/TMCFund and www.twitter.com/tmcf_hbcu.

About Sprint Nextel

Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel served more than 48.8 million customers at the end of the third quarter of 2010 and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; offering industry-leading mobile data services, leading prepaid brands including Virgin Mobile USA, Boost Mobile, Common Cents Mobile and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. Newsweek ranked Sprint No. 6 in its 2010 Green Rankings, listing it as one of the nation’s greenest companies, the highest of any telecommunications company.

Contact(s):

Sprint
Heather Wong, 949-748-3416
heather.wong@sprint.com
or
Miles Ahead Entertainment
Sheila Eldridge, 201-722-1500
sheila@milesaheadentertainment.com


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