Sprint.com

February 02, 2011

payLo™ by Virgin Mobile Launches Kyocera S2100 to Deliver Performance With a Purpose

payLo’s 1,500-minute plan and Kyocera S2100 create the perfect combination for talkers seeking value without sacrificing key device features

WARREN, N.J. & SAN DIEGO (BUSINESS WIRE), February 02, 2011 - Now, that’s what I’m talking about! payLo™ by Virgin Mobile and Kyocera Communications Inc. will have big talkers ‘talking the talk’ with the launch of the Kyocera S2100 on payLo™ by Virgin Mobile. Delivering performance with a purpose, the S2100 offers all the most popular features to take advantage of payLo’s no-contract plans and is available today at www.virginmobileusa.com for $39.99 (excluding taxes). The device will continue to roll out at Virgin Mobile retailers, including Best Buy, Target and RadioShack.

Tailored to meet the needs of the voice-centric customer who wants basic data features and does not necessarily need ‘unlimited service,’ the Kyocera S2100, coupled with payLo’s 1,500-minute plan ($30) is ideal for those who like to “talk the talk” to stay in touch with family and friends.

“payLo by Virgin Mobile, with its 1,500-minute plan, caters to a growing number of consumers who have been paying for unlimited voice, messaging or data when all they really need is affordable talk time, and a lot of it,” said Mark Lederman, director, payLo by Virgin Mobile. “At $30 per month, these customers can now save money while knowing they have the right service for their communication needs. The benefits provided by payLo’s $30 offer, combined with the Kyocera S2100 handset, reaffirm our commitment to providing overall value to our customers.”

Voice-dialing makes reaching out stress-free, and the easy-to-use VGA camera with 5X digital zoom lets customers capture special moments. The S2100’s tactile keypad with visual separation allows faster, easier typing and quick text and picture messaging. The 1-inch external color LCD display showcases caller ID while Bluetooth® wireless technology (version 2.1 with Enhanced Data Rate) ensures easy hands-free use. Web and e-mail features allow users to easily access Yahoo!® Mail, Yahoo! Messenger, AOL Windows™ Live, and Gmail™ all in one place; and search all their favorite sites, including Google™, Accuweather®, Yelp®, Craigslist® and US Weekly®.

In addition to 1,500 anytime domestic minutes, payLo’s $30 plan offers 500 domestic messages (text, picture messages, e-mail and/or IM) and 10MB Web access. For less-frequent talkers, payLo offers two additional great plans:

  • $20/400 domestic minutes/expires in one month
  • Basic Rate 20 cents per domestic minute/expires in 90 days

“payLo customers are looking for popular features in a solid, reliable handset at the lowest cost,” said Eric Anderson, vice president of sales at Kyocera Communications Inc. “The Kyocera S2100 delivers a familiar, well-liked form factor with just the right amount of extra features to make it useful and fun.”

With payLo by Virgin Mobile, there are no activation fees and no long-term contracts. Adding to a monthly balance is simple with Virgin Mobile or payLo Top-up cards, or with a credit/debit card or PayPal account online at www.virginmobileusa.com. payLo by Virgin Mobile offers $10, $20 or $30 Top-Up cards, which can be used to purchase monthly service and additional items, such as text messaging, Web access, ringtones and downloads. Top-Up cards can be purchased at thousands of retail stores nationwide.

About payLo by Virgin Mobile

payLo by Virgin Mobile, one of Sprint's prepaid brands, offers affordable alternatives to long-term wireless contracts for cell-phone users seeking more basic service. payLo by Virgin Mobile branded handsets are available at more than 40,000 retail stores, including Best Buy, RadioShack and Target. Top-Up cards are available at approximately 150,000 locations nationwide. Purchase and experience payLo on the Web and at www.virginmobileusa.com.

About Kyocera Communications Inc.

Kyocera Communications Inc. (KCI) is the sales, marketing, customer engineering and service headquarters for Kyocera- and SANYO-branded wireless products and accessories in the Americas. The company’s devices are driving the convergence of telecommunications, broadband and multimedia. KCI was formed in April 2009 through the combination of Kyocera Wireless Corporation and Kyocera SANYO Telecommunications Inc., two wholly owned subsidiaries of Kyocera International Inc. The former was created when Kyocera purchased QUALCOMM Inc.’s consumer wireless phone business in 2000; the latter was formed when Kyocera purchased the wireless phone business of SANYO Electric Co., Ltd. in 2008. Based in San Diego, KCI leverages Japan’s history of creating advanced consumer technologies around humanism and respect for the environment and blending them with a Western entrepreneurialism and style, resulting in a unique design language and a natural, user-friendly interface. For more information, please visit www.kyocera-wireless.com or follow on Facebook at www.facebook.com/kyoceramobilephones.

Kyocera Corporation (NYSE:KYO) (TOKYO:6971) (http://global.kyocera.com/), the parent and global headquarters of the Kyocera Group, was founded in 1959 as a producer of fine ceramics (also known as “advanced ceramics”). By combining these engineered materials with metals and plastics, and integrating them with other technologies, Kyocera has become a leading supplier of telecommunications equipment, office-document imaging equipment, solar power generating systems, semiconductor packages, electronic components, cutting tools and industrial ceramics. During the year ended March 31, 2009, the company’s net sales totaled 1.13 trillion yen (approximately US$11.5 billion). Kyocera marked its 50th anniversary in 2009, and the 40th anniversary of its U.S. operations. It was ranked #418 on Forbes magazine’s 2009 “Global 2000” listing of the world’s largest publicly traded companies.

© 2011 Kyocera. All rights reserved. Kyocera is a registered trademark of Kyocera Corporation. Bluetooth mark is owned by the Bluetooth SIG Inc. and any use of such mark is under license. All other marks are properties of their respective owners.

Contact(s):

Virgin Mobile, USA
Nichole Cappitelli, 949-748-3364
nichole.cappitelli@sprint.com
or
LPI Communications for Kyocera
Melody Parrette, 858-361-8731
melody@lpicommunications.com


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