Sprint.com

March 09, 2011

Boost Mobile “Factors” in Entry-Level Handset for Those Customers Who Crave Value and Simplicity

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Boost Mobile adds affordability into its handset portfolio with the launch of the Samsung Factor(TM) for $49.99. (Photo: Business Wire)

IRVINE, Calif. (BUSINESS WIRE), March 09, 2011 - Boost Mobile, a brand committed to providing a broad range of devices from entry level to smartphones on the Nationwide Sprint Network, adds affordability into its handset portfolio with the launch of the Samsung Factor™ for $49.99 (excluding taxes). The Samsung Factor is rolling out now at Boost Mobile exclusive retail stores and select independent wireless dealer locations across the country and is available at www.boostmobile.com with free shipping. By the end of April, the Samsung Factor from Boost Mobile will be available in select retail outlets nationwide.

Boost Mobile adds affordability into its handset portfolio with the launch of the Samsung Factor(TM) ...

Boost Mobile adds affordability into its handset portfolio with the launch of the Samsung Factor(TM) for $49.99. (Photo: Business Wire)

“The Samsung Factor is a great addition for our customers who desire simplicity in an increasingly complex wireless space,” said Andre Smith, vice president-Boost Mobile. “We are happy to launch an affordable device that complements the savings from our monthly unlimited plan.”

The Samsung Factor is a perfect match for Monthly Unlimited with Shrinkage, where the longer you stay, the less you pay simply by making on-time payments. For every six on-time payments, a customer’s monthly cost will shrink by $5, eventually getting down to as low as $35 a month for unlimited nationwide talk, text, Web, e-mail, IM and calls to 411.

Samsung Factor features include:

  • Bluetooth®
  • Camera
  • Wireless Web and e-mail access to Gmail®, MSN®, Yahoo!® and more
  • Instant Messaging capable (Yahoo!®, AIM® and Windows Live™ Messenger)
  • Multimedia and text messaging capable
  • Voice mail, caller ID, call waiting and call forwarding

International Connect Promotion Extended

Boost Mobile customers can enjoy even more value with the extension of the $5 International Connect promotion. Now through March 31, new and existing subscribers who add this feature to the monthly unlimited plan will receive the reduced rate of just $5 per month. After March 31, this promotional price will be grandfathered for those customers as long as the account is active and the $5 add-on remains on the account.

This limited-time offer includes unlimited calling to landlines in more than 150 cities in Mexico, landlines in the Dominican Republic, unlimited calling to landlines and mobile phones to select Asian-Pacific countries and Canada, and unlimited international text messaging from the United States.

About Boost Mobile

Boost Mobile, one of Sprint’s prepaid brands, offers wireless phones and services with no long-term contracts. Boost Mobile redefines value for wireless consumers with its $50 Monthly Unlimited with Shrinkage service where the longer you stay the less you pay with on-time payments for unlimited voice, text messaging, Web, e-mail, IM and calls to 411. Boost Mobile offers nationwide service on the Nationwide Sprint Network, reaching more than 277 million people, and on the Nextel National Network, reaching more than 278 million people, with no activation or long-distance fees. Boost Mobile offers a selection of quality handsets from Motorola, Sanyo, Research In Motion (RIM) and Samsung, ranging from entry-level to high-end devices available nationwide at nearly 20,000 major retail stores, including Best Buy, RadioShack, Target and Walmart, Sprint retail stores, independent wireless dealer locations, and on HSN, a leading TV home shopping network. Re-Boost® cards are available at approximately 100,000 locations throughout the United States. Experience Boost Mobile on the Web at MySpace, Facebook and Twitter; and purchase products at www.boostmobile.com.

About Samsung Telecommunications America

Samsung Telecommunications America, LLC, a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America. For more information, please visit www.samsung.com.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of (US) $116.8 billion. Employing approximately 188,000 people in 185 offices across 65 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6637630&lang=en

Contact(s):

Boost Mobile
Danielle Alvarez Babbington, 949-748-3418
Danielle.Babbington@sprint.com
or
MWW Group for Samsung Mobile
Ashley Lane, 214-414-3325
alane@mww.com


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