Bill Malloy joined Sprint in September 2011 as chief marketing officer.
Malloy brings to Sprint more than 30 years of experience in senior operating roles with marketing, media and wireless companies ranging from start-up ventures to large corporate entities.
He has been involved in the wireless industry almost since its inception in the mid-1980s, holding key marketing and operational leadership positions with McCaw Cellular and AT&T Wireless.
Most recently he was a venture partner with Ignition Partners, a venture capital firm based in Seattle. He joined Ignition in 2002 and during the next seven years was a member of the firm’s wireless communications team. In addition to working on early-stage investments, he represented the firm from 2004 to 2009 as chairman and CEO of Sparkplug Communications, a company created from within Ignition that later merged with Airband Communications. Before Ignition, he served as CEO of two Internet companies, Peapod and Worldstream Communications.
During his tenure at McCaw Cellular and AT&T Wireless he served as executive vice president of U.S. operations for AT&T Wireless, leading the team that created and launched AT&T’s Digital One Rate, the first national wireless calling plan. Before that, he was president of the company’s central region and led the build-out and launch of AT&T PCS markets. He also served as regional vice president of McCaw Cellular’s operations in Oklahoma, Arkansas, Kansas and Missouri and led national marketing for the company during the launch of Cellular One, the first national wireless brand for independent carriers, and the North American Cellular Network (NACN), the first national wireless call delivery network.
Malloy began working with McCaw in 1985 when he was a partner with the company's advertising agency. Before joining McCaw Cellular, he had an 11-year career in senior operating and partner positions in advertising firms and media companies.
Malloy is a graduate of Washburn University and Northwestern University’s Kellogg Graduate School of Management where he graduated from the Kellogg Management Institute.