December 20, 2012
Virgin Mobile Partners with Lady Gaga’s ‘Born This Way’ Ball Tour to Empower Fans Through Social Outreach
Lady Gaga and Virgin Mobile to Drive Awareness of Youth Homelessness in LGBT Communities
WARREN, N.J. (BUSINESS WIRE), December 20, 2012 - Virgin Mobile USA announced today that it is extending its award-winning relationship with Lady Gaga, and will be presenting her 2013 Born This Way Ball tour in North America. Through the partnership, Virgin Mobile will educate concert-goers on the issue of youth homelessness, calling on fans to step up to support both its Re*Generation program, which focuses on the issue, and Lady Gaga’s youth empowerment organization, Born This Way Foundation.
One lucky fan selected at each show will have a $5,000 donation made to a local youth homeless shelter on his or her behalf – and then have the opportunity to increase the donation by spreading the word socially or volunteering for the cause. This fan will also get a special surprise from Mother Monster herself.
Virgin Mobile will also be giving fans a variety of ways to get involved in helping raise money to make a difference. Fans at the shows will be encouraged to tweet pictures of themselves, and for every tweet Virgin Mobile USA will donate $1 to a local youth homeless shelter. In support of the Canadian tour stops, Virgin Mobile Canada will be motivating fans to donate to Re*Generation via a text-to-donate program.
“We’re excited to be extending our partnership with Virgin Mobile after all of the success we’ve had together in the past, and all of the lives we were able to change,” said Troy Carter, manager for Lady Gaga. “We look forward to continuing to make a difference together.”
“There’s nothing stronger than the bond Lady Gaga has with her fans,” said Ron Faris, head of brand marketing at Virgin Mobile USA. “Every day, she inspires her fans to express themselves in new ways – to do more – and to always think of those less fortunate than themselves. It’s an ethos we share deeply at Virgin Mobile. And when we think of all the unique and crazy ways we use smartphones to connect fans to the things they love most (both on and off this tour), we’ll look to Lady Gaga as our model of inspiration.”
To take these smartphone social experiences to the next level, Virgin Mobile will be partnering with Samsung Mobile and their Galaxy line of handsets.
Virgin Mobile will also be working with Lady Gaga’s social network for fans, www.littlemonsters.com, to provide ways for them to get involved and donate to Re*Generation even if they aren’t attending the shows.
About Virgin Mobile USA
Virgin Mobile USA, one of Sprint's prepaid brands, offers millions of customers control, flexibility and connectivity through Virgin Mobile's Beyond Talk™ No Contract plans with unlimited data for mobile phone service including Android-powered smartphones and prepaid Broadband2Go high-speed Web access on the Nationwide Sprint Network. Virgin Mobile products are generally available at more than 40,000 retail stores around the country, including Target, Walmart, Best Buy and RadioShack. Top-Up cards are available at approximately 150,000 locations nationwide and can be used for Assurance Wireless and Broadband2Go services. Experience Virgin Mobile on the Web at Facebook, Twitter, You Tube and purchase Virgin Mobile USA products at www.virginmobileusa.com.
About Virgin Mobile Canada
Virgin Mobile Canada rewards, entertains and connects like no one else, delivering the super-hot phones on the blazing fast 4G network. Virgin Mobile Members also get benefits like exclusive VIP access and deals and award-winning service. Ninety-one percent of Members would also recommend Virgin Mobile to a friend. The Virgin Mobile group of companies has attracted more than 18 million customers worldwide. Virgin Mobile phones are available at more than 4,000 locations nationally, including The Source, Virgin Mobile retail locations and additional retail partners. Virgin Mobile products can also be purchased online or by calling 1-888-999-2321. Get personal with Virgin Mobile Canada on Facebook and Twitter.
About Virgin Unite
Virgin Unite is the non-profit foundation of the Virgin Group. We unite people and entrepreneurial ideas to reinvent how we live and work in the world to help make people’s lives better. Our aim is to do our bit to revolutionize the way businesses, government and the social sector work together – driving business as a force for good. We also incubate new, independent approaches to leadership, including the Elders, the Carbon War Room, and the Branson Centres of Entrepreneurship. Virgin Unite’s overheads are covered by Sir Richard Branson and the Virgin Group, meaning that 100 percent of donations received go direct to the frontline where they are needed most. Join us at www.virginunite.com, follow us @virginunite, and like us at facebook/virginunite.
About Lady Gaga’s Born This Way Foundation
Led by Lady Gaga and her mother, Cynthia Germanotta, Born This Way Foundation was founded in 2011 to foster a more accepting society. The foundation is dedicated to creating a safe community where individuality is celebrated by connecting youth with the skills, resources and opportunities they need to build a braver, kinder world. BTWF, a non-profit charitable organization, addresses issues like self-confidence, well-being, anti-bullying, mentoring and career development through research, education and advocacy. Please visit www.bornthiswayfoundation.org and join the youth-powered movement to build a braver, kinder world.