Sprint and Time Inc. Form Mobile Content, Advertising and Retail Alliance
OVERLAND PARK, Kan. & NEW YORK (BUSINESS WIRE), May 06, 2013 - Sprint (NYSE:S) and Time Inc. announced today a mobile content, advertising and retail alliance. As part of the arrangement, Time Inc. will deliver its branded content within a customizable section of the SprintZone application on select Sprint devices. Customers can expect the latest entertainment, lifestyle, sports and business news.
The content experience within SprintZone will be updated in real time, pulling content from Time Inc.’s brands, including stories, photography and videos. Users will be able to customize their content and experience by brand.
Time Inc. and Sprint will also collaborate on mobile advertising solutions leveraging Time Inc.’s mobile network of 20 million and Pinsight Media+, Sprint’s targeted advertising service. The collaboration includes access to each other’s premium mobile properties and audiences to extend the reach of client ad campaigns.
Adding unique retail integration, Time Inc. will provide its content for Sprint’s retail stores, allowing Sprint to leverage Time Inc. content for demonstrating the capabilities of digital devices in the stores and enhancing consumers’ in-store experience.
“Time Inc. is home to some of the biggest consumer media brands, and our audiences are seeking out our content on every mobile platform available,” said Cyrus Beagley, senior vice president and general manager of Time Inc.’s Advertising Sales & Marketing Group. “We are thrilled that our arrangement with Sprint will make content from People, Sports Illustrated, Entertainment Weekly and other brands available to an even broader, highly engaged mobile audience.”
Mike Cooley, vice president-New Ventures at Sprint, added, “This opportunity with Time Inc. is ideal for potentially introducing many of our customers to new content from Time Inc.’s well-known brands. With the option of preselecting categories, such as sports, news or entertainment, we are giving our customers a premium choice of the content they will receive for no extra charge.”
Sprint and Time Inc. will be presenting at 11:40 a.m. (EDT) Thursday, May 9, at the Mobile Marketing Association Forum New York 2013. The topic, “Putting the Puzzle Pieces Together: How Strategy, Data, Creative and Media Come Together to Deliver Measurable Results,” will feature Beagley joined by Dan Polk, head, Pinsight Media+, Sprint; Tony Jackson, director-Digital Marketing, Sprint; and Chia Chen, senior vice president and North American Mobile Practice lead, Digitas.
About Time Inc.
Time Inc., a division of Time Warner, is one of the largest branded media companies in the world. With 21 magazines, 26 websites, and more than 80 mobile products, Time Inc. engages 138 million consumers in the U.S. each month and accounts for more than 20% of total advertising revenues of U.S. consumer magazines. Time Inc. is home to the most culturally and socially influential brands including TIME, PEOPLE, FORTUNE, SPORTS ILLUSTRATED, Entertainment Weekly, InStyle and Real Simple, along with iconic franchises such as the FORTUNE 500, TIME 100, PEOPLE's Most Beautiful and SPORTS ILLUSTRATED's Sportsman of the Year.
About Pinsight Media+
Pinsight Media+ offers the latest in unparalleled targeting, unique campaign placements, and insightful analytics. With Pinsight Media+, advertisers have the power to reach consumers on their mobile device in a more personalized way through relevant advertisements that are designed to drive substantial value for brands, advertisers and publishers.
For more information, please visit www.pinsightmedia.com.
About Sprint Nextel
Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel served more than 55 million customers at the end of the first quarter of 2013 and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; offering industry-leading mobile data services, leading prepaid brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. The American Customer Satisfaction Index rated Sprint No. 1 among all national carriers in customer satisfaction and most improved, across all 47 industries, during the last four years. Newsweek ranked Sprint No. 3 in both its 2011 and 2012 Green Rankings, listing it as one of the nation’s greenest companies, the highest of any telecommunications company. You can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.