March 16, 2006
Sprint Mobile Broadband and AP's SNAPfeed Technology Enable Broadcasters to Transmit Video of Breaking News
RESTON, Va. — 03/16/2006
Covering breaking news stories is now a snap more than ever for journalists. The Associated Press news service has teamed with Sprint (NYSE: S) to help reporters file broadcast-quality breaking news video over the nationwide Sprint Power Vision(SM) (EV-DO) Network using SNAPfeed, a store and forward video application developed by the AP.
Journalists equipped with SNAPfeed, a laptop, compatible camera and a Sprint Mobile Broadband Connection Card can send 60 seconds of breaking news quality video back to their broadcast newsroom in less than ten minutes on the Sprint Power Vision Network. Photographs and audio clips can be transferred even faster. The solution is a cost-effective alternative or adjunct to other transport options like satellite phones or trucks, allowing journalists to cover breaking news in environments where a truck is not practical or available. By greatly reducing the potential costs involved in transferring video remotely/wirelessly and freeing up the journalist to focus on editorial responsibilities, broadcasters become more competitive.
"With AP's SNAPfeed software, video at a breaking news site is only four clicks away from transmission," says Mike Palmer, Director of Broadcast Digital Distribution Systems and Strategy for AP. "Sprint's PCS Connection Card and Mobile Broadband service provide a transparent and automatic connection over which SNAPfeed transmits the video. Journalists don't have to worry about a separate login to the Sprint network -- it's simply there and ready to use. Because Sprint has a robust EV-DO network in many markets and continues to grow, the Sprint Power Vision network complements this application," Palmer says.
Sprint Mobile Broadband service is available nationwide in over 215 major metropolitan markets (populations over 100k) and in over 466 airports. AP tested the Sprint service in a number of markets and found that Sprint Mobile Broadband works well with SNAPfeed, transmitting video from both stationary locations and moving vehicles. Error correcting and recovery mechanisms in both SNAPfeed and the Sprint service complement each other, ensuring video and other media make it back to the newsroom even if the signal is lost by a moving vehicle traveling through a tunnel or a non-service area.
"SNAPfeed is a perfect example of how customers can use Sprint Mobile Broadband to gain competitive advantages for their business," said Barry Tishgart, Director of Marketing at Sprint. "With Sprint's extensive Mobile Broadband coverage and AP Broadcast's expertise in developing solutions, journalists can be productive anywhere they chose to work."
SNAPfeed can be used and licensed to government agencies and emergency services as well as broadcasters for mobile video transfer to a central location. SNAPfeed allows journalists to transmit video files over multiple transmission mechanisms like broadband, wireless or satellite phone. A limited number of SNAPfeed licenses are available free of charge to existing AP ENPS customers.
The Sprint Power Vision Network is based on state-of-the-art EV-DO CDMA technology. Users with EV-DO capable devices will be able to access wireless data at average download speeds of 400-700 kbps and a peak rate of up to 2 Mbps. Sprint Mobile Broadband download speeds are roughly equivalent to DSL. Sprint Mobile Broadband and connection card information can be found at 1-866-782-6789 or http://www.pcsorders.com/associatedpress/ and http://www.sprint.com/wirelesshighspeeddata Information about the SNAPfeed product is available at www.enps.com/features/snapfeed.aspx.
About Sprint Nextel
Sprint Nextel offers a comprehensive range of communications services bringing mobility to consumer, business and government customers. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks offering industry leading mobile data services; instant national and international walkie-talkie capabilities; and an award-winning and global Tier 1 Internet backbone. For more information, visit www.sprint.com.
The Associated Press is the world's oldest and largest newsgathering organization, providing text, audio, news photos, graphics, video and technology to more than 15,000 news outlets worldwide. More than 3,300 television stations, radio stations and networks in more than 50 countries use its broadcast news software and systems, including ENPS, AP NewsCenter and AP NewsDesk. AP's broadcast division is based in Washington, D.C.