January 13, 2009
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For a Limited Time, Customers Can Save Big on Instinct with a Price Drop to Just $99.99 with a Two-Year Contract

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OVERLAND PARK, Kan.--(BUSINESS WIRE)--Jan. 13, 2009--Sprint (NYSE:S) today announced the immediate availability of the award-winning Samsung Instinct(TM) in a new, fashion-forward pink hue. Purchasing Instinct is now easier than ever with a limited time price drop to just $99.99 with a two-year contract and after a $100 mail-in rebate.

Within a few days after its release, Instinct became the fastest-selling EVDO handset in Sprint history. Instinct accounted for more than one-fifth of all Sprint handsets being sold during the first two weeks of availability and continued to sell at a record pace through the 2008 holiday season. Instinct users consume data at a rate of approximately five times more than any other Sprint device, especially music and other downloads, text messaging and GPS navigation.

"Instinct has been a great success for us from both a sales and innovation perspective," said Kevin Packingham, Sprint SVP of Product Development. "We are thrilled with our customer’s response to this dynamic, well-integrated and easy-to-use wireless phone. Bringing the price under $100 will make it even more accessible to customers who want the best of Sprint’s 3G network on a powerful touchscreen device."

Much of the success of Instinct can be attributed to its industry-leading features including Visual Voicemail, allowing users to listen to messages in their order of preference and manage them with a simple tap of the screen. Additional features include advanced stereo Bluetooth(R) 2.0, SMS voice and text messaging with threaded text, a true HTML Web experience, picture caller ID, a 2.0 megapixel camera with camcorder, haptic feedback and expandable microSD memory of up to 8GB.

Instinct users recently gained access to corporate calendar functionality on Instinct at no additional charge. Sprint Mobile Email Work, which already provided access to corporate email and contacts, allows Instinct users to view and update their work calendar, create and delete appointments and more, right on their phone from Microsoft Exchange Server 2000, 2003 or 2007 accounts, or IBM Lotus Domino accounts.

Instinct was named "Best in Show" in the third annual Emerging Technology (E-Tech) Award competition in April at CTIA Wireless 2008. Instinct was also honored as "Most Innovative Product at CTIA Wireless 2008" by the editors of LAPTOP, a leading mobile technology magazine. CNET also recognized Instinct as the "Best Cell Phone" in its annual Cream of the Crop CTIA 2008 awards. Several nationally recognized news organizations, including CNET, named Instinct one of the best wireless phones of 2008.

Beyond offering low prices on devices and plans to customers, Sprint’s Mobile Broadband Network gets you what you want right when you want it as America’s most dependable 3G network.* Sprint has four times the coverage of AT&T’s current 3G network. Sprint also guarantees friendly service with Ready Now, an exclusive Sprint experience that offers hands-on training and setup for customers at Sprint stores nationwide.

The most popular rate plan for Instinct users, Sprint’s Simply EverythingSM plan, provides unlimited nationwide calling, texting, email, Web browsing, GPS navigation and much more for only $99.99. Comparable yearly messaging and data plans on Verizon and AT&T cost the consumer an additional $480.

Sprint’s Simply Everything Family plan with unlimited voice, data and messaging for two customers is $960 less costly per year than AT&T’s similar plan. Sprint’s family share plans begin at $99.99 and offer an annual savings of $240 vs. Verizon and AT&T, allowing two customers to share 1,500 minutes (includes unlimited nights starting at 7 p.m. and weekends) and unlimited messaging, including texting, picture sharing and video messaging, for $99.99.

Everything Data plans are a great value at just $69.99 for 450 minutes of talk time with unlimited data, including texting, email, Web browsing, GPS navigation and exclusive content such as NFL Mobile Live(TM) and NASCAR Sprint Cup Mobile(TM). Unlimited mobile-to-mobile calling to other Sprint customers and free nights and weekends starting at 7 p.m. are included in these affordable plans.**

The new pink color is available now in all Sprint retail channels including 1-800-SPRINT1, www.sprint.com and several retail partners including Best Buy.

About Sprint Nextel

Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two wireless networks serving nearly 51 million customers at the end of the third quarter 2008; industry-leading mobile data services; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. For more information, visit www.sprint.com.

* Claims: Based on independent, third-party drive tests for 3G data connection success, session reliability and signal strength for the top 50 most populous markets from March ’08 to Sept. ’08.

** Existing customers can switch plans without renewing their contracts. New lines of service require a two-year agreement.


Michelle Leff Mermelstein, 703-592-7504

Source: Sprint