October 20, 2008

Powerful Pair of Affordable and Attractive Wireless Devices Offer Messaging and Music-Centric Capabilities Paired with Simple User Interface

Samsung Highnote (tm) fact sheet | View high resolution images for Samsung Highnote | Samsung Rant (tm) fact sheet| View high resolution images for Samsung Rant

OVERLAND PARK, Kan. & DALLAS--(BUSINESS WIRE)-- Sprint (NYSE:S) and Samsung Telecommunications America (Samsung Mobile) today announced the availability of Samsung Rant(TM) and Samsung Highnote(TM), both exclusive to Sprint. Both devices represent the value packed into Sprint’s Now Network, which features Simply Everything’s unprecedented worry-free pricing and Sprint Mobile Broadband’s immediate access to exclusive content including NFL Mobile Live.

Samsung Rant costs just $49.99 with a two-year contract and after a $50 mail-in rebate. Samsung Highnote is priced at $99.99 with a two-year contract and after a $50 mail-in rebate. Both devices can now be purchased at www.sprint.com, 1-800-SPRINT1 and additional Sprint retail channels.

Samsung Rant and Samsung Highnote are among the first devices to feature Sprint’s new One Click customizable user interface, which was awarded Best Overall Product of CTIA Wireless IT & Entertainment 2008. Samsung Rant was honored as Best Cell Phone of CTIA Wireless IT & Entertainment 2008.

Samsung Rant is the first device to debut at less than $50 offering the blazing fast data speeds of Sprint’s mobile broadband network (3G), Sprint-exclusive content and innovative applications all at a price previously available only on basic, voice-only devices. It features a smooth horizontal slide with a full QWERTY keyboard making it easy to send email or text messages. Samsung Rant is available in red or black, with Best Buy offering an exclusive purple color option.

The music-focused Samsung Highnote slides up to reveal a dial pad and slides down to showcase its powerful stereo speakers. Its unique scroll wheel makes it smooth and fun to use. Samsung Highnote is available in two attractive colors - red or blue.

One Click gives users of either device the ability to easily access the features they use most on their wireless phone in just one step. As simple to use as speed dial, One Click allows users to personalize their home screen and bring the Now Network right to their fingertips by selecting and organizing features and content such as text messaging, Google search, Sprint Navigation, email, favorite Web sites, music and call log.

One Click makes it easy for users to access a host of advanced features including Sprint TV(R) with an extensive selection of live and on-demand programming, Sprint Music Store(SM)offering over-the-air downloads of full-length songs and Sprint Radio with more than 150 channels. Sprint Navigation with GPS-enabled audio and visual turn-by-turn driving directions and Sprint Mobile Email for access to POP3 email including AOL, Yahoo!, Windows Live and Gmail as well as corporate email are both just one-step away through the One Click interactive carousel.

One Click allows users to access Google on their home screen so they can take advantage of the ultra-fast speed of the Now Network to search the Internet and access other Google services in just one step. Customers can use One Click to add shortcuts to their favorite Internet sites so they can be accessed directly from the home screen. Sprint customers have the ability to download applications and services from the Web without restrictions.

Additional features of both Samsung Rant and Samsung Highnote include a 2.0 MP camera/camcorder, stereo Bluetooth with audible caller ID, expandable memory up to 16 GB and speaker-independent voice recognition. Samsung Highnote boasts a 3.5 mm headphone jack that is ideal for music-lovers with advanced headphones.

Customers purchasing devices at Sprint retail locations can get the most out of their phone by having it personalized just for them before they leave the store. With Ready Now, Sprint retail associates work with new or existing customers to explain, set up and demonstrate the features and applications of their new phone.

Sprint’s Ready Now program is a first in the industry - no other wireless company offers a similar customer experience. The service is available whenever the customer wants it; however, only existing Sprint customers have the option to schedule an appointment online by visiting www.sprint.com/readynow.

To take advantage of all the great features on these new phones without having to worry about additional monthly charges, Sprint customers can sign up for the $99.99 Simply Everything(SM) plan, which includes unlimited domestic calling, messaging, email, Web surfing, GPS navigation, Sprint Music Premier, Sprint TV(R) Premier, NFL Mobile Live, NASCAR Sprint Cup Mobile, Direct Connect and Group Connect on compatible phones. The Simply Everything plan is available to current customers without renewing their contract. New lines of service require a two-year agreement.

About Sprint Nextel

Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two wireless networks serving nearly 52 million customers at the end of the second quarter 2008; industry-leading mobile data services; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. For more information, visit www.sprint.com.

About Samsung Telecommunications America

Samsung Telecommunications America, LLC, a Dallas-based subsidiary of Samsung Electronics Corporation Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America. For more information, please visit www.samsungwireless.com.

About Samsung Electronics

Samsung Electronics Corporation Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of US$103.4 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Business and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, TFT-LCDs, mobile phones and systems. For more information, please visit www.samsung.com.


Source: Sprint