Latest addition to the LG Rumor family boasts environmentally friendly attributes at an affordable price
OVERLAND PARK, Kan. & SAN DIEGO (BUSINESS WIRE), March 08, 2012 - Proving that it is easy to be environmentally friendlier without sacrificing style, affordability and functionality, Sprint (NYSE: S) and its no-contract brand, Boost Mobile, joined with LG Mobile today in announcing the upcoming availability of LG Rumor Reflex™ on the Sprint 3G Network.
LG Rumor Reflex marks the fifth device from Sprint with eco-friendly attributes and the second from Boost Mobile. As the fourth device in the Sprint and LG Rumor family, and the successor to last year’s popular LG Rumor Touch™, LG Rumor Reflex boasts a large 3-inch WQVGA touchscreen, full QWERTY keyboard, 2-megapixel camera and camcorder, built-in GPS and MicroSD card slot supporting up to 32GB of memory.
LG Rumor Reflex in a Titan Grey color will be available Sunday, March 11, in all Sprint retail channels, including www.sprint.com and 1-800-SPRINT1 for $29.99 with a new two-year service agreement and $50 mail-in rebate via reward card1 (excludes taxes and surcharges). The device will be offered later in White.
The device will be available on Boost Mobile without a contract Thursday, March 29, for $79.99 (excluding taxes) at Boost Mobile’s exclusive retail stores, select independent wireless dealer locations across the country, and at www.boostmobile.com with free shipping.
LG Rumor Reflex is compatible with Boost Mobile’s $50 Monthly Unlimited plan with Shrinking Payments. For every six on-time payments, the cost of Boost Mobile’s Monthly Unlimited plan will shrink by $5, eventually getting down to as low as $35 a month for unlimited nationwide talk, text messaging, web, email and calls to 411. Payments do not need to be consecutive to qualify for the next savings milestone.
“Sprint believes it is important to keep evolving our handset portfolio with not only iconic devices but also with quick-messaging phones for customers looking for easy communications,” said David Owens, vice president – Product Development, Sprint. “The availability of LG Rumor Reflex for both Sprint and Boost Mobile customers showcases our consumer choice through our multibrand strategy. Customers appreciate the ability to select a great phone and choose between a contract or no-contract option.”
Earlier this year Sprint announced its environmental scorecard now requires all phones go through the UL Environment certification process, setting an industry-first standard to help improve reparability and drive more sustainable packaging. This device has also received the coveted UL Environment Platinum Certification, the highest level of environmental performance recognized by sustainable requirements established by UL Environment and Sprint.2
“LG is committed to being a leader of change in the mobile industry and is continually working to find new ways to weave recyclable alternatives throughout our product lineup,” said Tim O’Brien, vice president of LG Mobile. “We are proud of our continued collaboration with Sprint to develop budget-friendly and environmentally conscious devices that don’t compromise function or design.”
- The phone’s outer cover is constructed of 31 percent post-consumer recycled materials by weight as defined by UL Environment.
- The battery charger qualifies for the most energy efficient 5-star rating for extremely low power draw while still plugged in after your phone is fully charged.
- The device has eliminated the use of many environmentally sensitive materials, including polyvinyl chloride (PVC), brominated flame retardants (BFR), halogen, beryllium, phthalates and nickel.
- The device is Carbon-Free certified to offset the carbon footprint of the phone’s full lifecycle.
- The Sprint device comes in fully recyclable packaging that is printed with soy inks, contains up to 87 percent post-consumer paper and was engineered with a glueless construction.
- The Boost Mobile device comes in fully recyclable packaging that uses soy inks, and it contains up to 30 percent post-consumer paper. Up to 70 percent of the thermoform plastic contains a combination of post-industrial or post-consumer waste.
Saving the Environment one Buyback at a time
Sprint and Boost Mobile customers alike can save even more money with the Buyback Program, which allows customers to trade in their old Sprint or Boost Mobile eligible device in exchange for an instant phone credit on their next phone purchase or an account credit of up to $300.
Sprint was the first U.S. carrier to buy back competitor phones in store and offer an instant service credit toward the purchase of a customer’s next device at point of sale. Late last year, Compass Intelligence, a decision analytics research and consulting firm, ranked the Sprint Buyback Program as the best in the industry. The goal and benefit of the Buyback programs are to collect old, unwanted wireless phones in an effort to responsibly recycle the 135 million cell phones discarded every year according to the Environmental Protection Agency (EPA).
About Sprint Nextel
Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel served more than 55 million customers at the end of 2011 and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; offering industry-leading mobile data services, leading prepaid brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. Newsweek ranked Sprint No. 3 in its 2011 Green Rankings, listing it as one of the nation’s greenest companies, the highest of any telecommunications company. You can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.
About Boost Mobile
Boost Mobile, one of Sprint’s prepaid brands and recently recognized by J.D. Power and Associates as “Highest Ranked in Purchase Experience Among Non-Contract Wireless Providers,” offers wireless phones and services with no long-term contracts. Boost Mobile redefines value for wireless consumers with its Monthly Unlimited with Shrinking Payments no-contract service, where the longer you stay the less you pay with on-time payments for unlimited voice, text messaging, Web, email and calls to 411. Boost Mobile offers nationwide service on the Nationwide Sprint Network, reaching more than 280 million people, and on the Nextel National Network, reaching more than 278 million people, with no activation or long-distance fees. Boost Mobile offers a selection of quality handsets from LG, Motorola, Research In Motion (RIM), Samsung, Sanyo and ZTE, ranging from entry-level to Android™ smartphone devices available nationwide at nearly 20,000 major retail stores, including Best Buy, RadioShack, Target, Family Dollar, Walgreens and Walmart, Sprint retail stores, independent wireless dealer locations, and on HSN, a leading TV home shopping network. Re-Boost® Cards are available at approximately 100,000 locations throughout the United States. Experience Boost Mobile on the Web at Facebook and Twitter; and purchase products at www.boostmobile.com.
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 93,000 people working in more than 120 operations around the world. With 2010 global sales of 55.8 trillion Korean won (USD $48.2 billion), LG comprises four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions. LG is one of the world’s leading producers of flat-panel TVs, mobile devices, air conditioners, washing machines, and refrigerators. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.
About LG Electronics Mobile Communications Company
The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology. For more information, please visit http://www.lg.com/us/mobile.
1The American Express Prepaid Reward Card (“Card”) provided in connection with this Rebate offer is a prepaid Card that is usable at U.S. merchants that accept American Express Card. Some limitations apply. The Card is not redeemable for cash (except where required by law) and does not provide ATM access. Use of Card constitutes acknowledgement that it is given as a reward and no consideration, value, or money has been paid by the holder to American Express in exchange for this Card. USE OF CARD IS SUBJECT TO THE CARDHOLDER AGREEMENT. SUBJECT TO APPLICABLE LAW, A $3.00 MONTHLY FEE WILL BE ASSESSED AGAINST CARD BALANCE, STARTING SIX MONTHS AFTER CARD ISSUANCE, UNLESS FUNDS ARE EARLIER DEPLETED. For BALANCE, customer service and Cardholder Agreement, visit americanexpress.com/sprint or call 866-608-3756. Card issued by American Express Prepaid Card Management Corporation.
2LG Rumor Reflex for Boost Mobile device does not possess UL Environment Platinum status.
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