December 09, 2013

Mobile Security Survey Highlights

By Kristin Wallace

During the past month, I posted different facts from the Mobile Security survey we conducted with Lookout. Our friends at Lookout posted the following blog highlighting all the interesting findings.

Sprint and Lookout Survey Reveal Consumers’ Mobile Behavior
Our phones are our lifelines and have become an essential tool for everyday life. We are constantly plugged into our phones – during the morning commute, just before bed — even at the dinner table. Gone are the days when we used phones merely as a means of communication. Smartphones have become our most personal computers and in many cases know more about us than our best friends. Lookout and Sprint today released the results of a national survey revealing consumers’ mobile behaviors, habits and concerns over privacy.

The results reveal a striking attachment to our mobile devices and a concern over the exposure of personal information.

My smartphone and I are connected at the hip.
A day without your phone? Not any more. The majority of Americans admitted they can’t go one hour without checking the phone in their pocket. Texting surpasses calling and email as the feature most missed when without the phone (29 percent), followed by calling (26 percent) and emails (9 percent).

I’m concerned about my personal data.
Smartphones hold a treasure trove of data, and people want to keep that data private. Forty-four percent of people are most concerned about strangers accessing personally identifiable information like name, email and social security number from their phone. In another independent survey commissioned by Lookout, 15 percent of survey respondents said they caught someone in the act of snooping in their phone without permission.

I care, but I’m a risk taker.
Despite being deeply attached to their phones, Americans exhibit risky behavior when using their phone. Twenty-six percent of people admitted to clicking on unfamiliar links while browsing on mobile, and only 44 percent of people set a pin or a passcode on their phone. Eighteen percent of people even store password information on their phone.
The insights come on the heels of Sprint and Lookout’s partnership to bring mobile security to more consumers; Lookout is now offered on Sprint devices, in store and online, making mobile security more accessible than ever. Download the Lookout app for Android-powered smartphones from Google Play™ or directly from your Sprint Android device.

About the survey
This survey was conducted online by Harris Interactive on behalf of Lookout and Sprint among 1,003 Americans, 18 and older who own a mobile phone between August 12 and 19, 2013. Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents’ propensity to be online.

Kristin Wallace is a communications manager for the Apps and Services team at Sprint. Based in Atlanta, she primarily manages Sprint’s mobile commerce, mobile security and family service applications. In addition, Kristin can answer questions about Sprint’s pricing strategy. Kristin can be reached at kristin.c.wallace@sprint.com

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