March 20, 2015
NBA Green Week presented by Sprint March 22-29
During the week, the league, its teams and players will participate in greening programs and events to encourage fans to focus on “three pointers” – reduce, reuse, recycle – to be more environmentally responsible across their local communities.
Sprint will host phone recycling events in Boston and Los Angeles to encourage fans to participate in the Sprint Buyback Program, and fans will have the chance to receive tickets to an upcoming NBA game.
|City/Date||Boston – March 23||Los Angeles – March 25|
|Location||Sprint Store on Boylston Street||South La Cienega Boulevard|
|NBA Player||NBA Legend Rick Fox||NBA Legend Baron Davis|
|Time||5:30 to 7 p.m. ET||5:30 to 7 p.m. PT|
The Sprint Buyback Program offers an account credit to new or existing customers who recycle their unwanted wireless devices. Today, Sprint matches all major U.S. carrier phone trade-in pricing (Verizon, AT&T and T-Mobile) and is the industry leader in phone recycling, diverting more than 65 million phones from landfills since 2001. Last year alone, Sprint bought back more than three million phones and put more than $250 million back into customers’ pockets.
In collaboration with Bonneville Environmental Foundation, the NBA and Sprint will purchase renewable energy certificates to ensure all 64 NBA games played during Green Week are powered by renewable energy.
Throughout NBA Green Week, NBA and NBA Cares social channels will post Sprint “three pointers” with #NBAGreen that will use game highlights and simple-to-implement tips to help fans reduce, reuse and recycle. Beginning March 23, fans can enter to win prizes using #NBAGreenSweeps.
NBA Green Week presented by Sprint, in partnership with the Green Sports Alliance, supports the NBA family in a variety of programming and events, such as facility greening programs, e-recycling drives and tree plantings, to reduce our collective environmental footprint. The program aims to educate fans on sustainability while generating awareness to help protect the environment. The NBA is the only professional sports league to dedicate an entire week to educating fans about responsible environmental stewardship. For more information, visit NBA.com/green or NBA.com/livegreen.
Dave Mellin is a communications manager for the brand and sponsorship teams at Sprint. Based in Denver, he can answer questions related to Sprint’s sports and entertainment sponsorships, and advertising. You can reach Dave at email@example.com.