October 01, 2012
Sprint Simplicity. Your Data, Your Choice
By Maureen Cooney, Head of Privacy, SprintIt’s your data and your choice.
With the rising prevalence of smartphones we are seeing new opportunities to provide valuable services to consumers and assist businesses with reaching customers. With our approach at Sprint, we can realize these benefits while still being sensitive to consumer privacy concerns.
Both of our new services rely on mobile usage and customer demographic information that we already have on hand as a carrier that provides wireless phone and data services to you. Sprint will not share any identifying information about you with third parties through these services. Individual consumers remain anonymous in the data shared.
Some applications and mobile web browsers will display ads whether a consumer opts in or not. Participation in this program would allow consumers to receive more personalized ads facilitated by Sprint.
Ads on mobile devices are a part of life but this program provides the opportunity to allow ads more tailored to a customer’s interests. Sprint is leaving the decision up to our customers and we will respect and protect that choice.
Our program for providing research and analytics reports to business customers focuses on the use of aggregated data sets and anonymous data about groups of customers rather than information specific to a particular customer. We provide consumer choice through a program opt-out. Sprint is one of the first companies to provide choice to consumers about sharing such non-personalized data with third parties.
Honoring customer privacy choices
At Sprint, we intend to earn trust, be transparent, educate consumers and provide our customers with privacy choices.