Sprint Nextel Brings Famed Rock Band to Fans for Daytona 500 Pre-race Concert
Kimberly Meesters, Sprint Nextel
David Talley, Daytona International Speedway
Sunshine Consultants, Inc. for Bon Jovi
Ken Sunshine / Tiffany Shipp
DAYTONA BEACH, Fla. — 02/07/2006
As a continuation of Sprint Nextel’s (NYSE: S) sponsorship of Bon Jovi’s "Have A Nice Day" tour, the legendary rock band will headline the Sprint Tribute to America prior to the Daytona 500 Feb. 19, which kicks off the 2006 NASCAR NEXTEL Cup Series™ season.
The pre-race show will air live on NBC from Daytona International Speedway – the World Center of Racing.
"Bon Jovi has been a great partner to us. We are excited to be able to bring two American icons together -- Bon Jovi and the Daytona 500," said Michael Robichaud, vice president of sports marketing for Sprint Nextel. "We felt it was important to provide first-class entertainment for the fans leading up to the biggest race of the year. Bon Jovi is a great fit, and we believe this year’s Sprint Tribute to America will be the best yet."
Daytona International Speedway President Robin Braig said: "We’re thrilled to have Bon Jovi, one of the most popular rock bands in the world, help deliver a roaring start to the pre-race revelry of the Daytona 500. The race fans in attendance and the live television audience on NBC will be entertained by the world-class pre-race show that’s fitting for the biggest, richest and most prestigious stock car race in the world."
Now in its third year, Sprint Tribute to America brings top entertainers to Daytona International Speedway to honor the spirit of America and the men and women of the United States Armed Forces.
Sprint Nextel is the title sponsor of Bon Jovi’s current North American tour, "Have a Nice Day," in support of their latest album by the same name. Partnering on this tour has enabled Sprint Nextel to provide unique wireless content to its customers, such as the first-ever "live look in" of the Dec. 17 Bon Jovi concert on Sprint TV™ multimedia devices.
Thousands of people will have a unique opportunity to be up close during the high-energy show. Daytona International Speedway is accepting volunteers immediately at www.d500showvolunteers.com.
The Daytona 500 pre-race coverage on NBC begins at 1:30 p.m. (EST) Feb. 19, 2006. The race, which starts at 2:30 p.m., also will be broadcast live on MRN. For Speedweeks tickets, visit www.daytonainternationalspeedway.com or call (800) PITSHOP.
About Sprint Nextel
Sprint Nextel offers a comprehensive range of communications services bringing mobility to consumer, business and government customers. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks offering industry leading mobile data services; instant national and international walkie-talkie capabilities; and an award-winning and global Tier 1 Internet backbone. For more information, visit www.sprint.com.
About Bon Jovi
Over the last two decades, Bon Jovi has earned the respect of the music industry and the loyalty of legions of fans around the globe. They have sold over 100 million albums worldwide, and, since forming in 1984, Bon Jovi has performed more than 2,500 concerts in 50 countries before more than 32 million people. On Sept. 20, Bon Jovi released ninth studio album Have A Nice Day (Island Records), which has gone platinum, and on Nov. 2 kicked off a world tour, promoted by AEG Live/Concerts West. For more information about the Have A Nice Day Tour, please visit http://bonjovi.aeg.com and for more information on Bon Jovi, please visit the band’s official Web site www.bonjovi.com.