April 30, 2015
As chief marketing officer, Roger Solé is responsible for all Sprint products and services, brand and advertising, customer acquisition and retention. Roger is a vital contributor to Sprint’s leadership team, charged with attracting new customers, retaining current ones and advancing the company’s push for greater innovation.
Formerly, Roger served as senior vice president of marketing, innovation, Hispanic market, and president of Puerto Rico. Since joining the company, Roger launched innovative programs including Switch and Save 50%, the $1 iPhone promotion and Sprint Open World, which allows Sprint customers to roam for free in most countries in Latin America. He also led the creation of the new Sprint brand identity and tagline #MoveForward and developed a campaign with former Sprint employee Prince Royce to help the company better connect and engage with Hispanic customers.
Roger came to Sprint from TIM Brasil, where he was the company’s chief marketing officer. Under his leadership, TIM, Telecom Italia’s mobile carrier in Brazil, emerged as that country’s fastest-growing mobile operator by introducing new offers and services, providing innovative ways for customers to get new smartphones. Roger grew TIM to become the No. 1 seller of smartphones in Brazil with 40% market share and nearly 71 million customers. Prior to TIM Brasil, Roger spent six years at Vivo (Telefonica Brasil) – the largest operator in Brazil – where he focused on providing unique value propositions for high-value customer segments; and led all innovation at Vivo. He was a key force in the turnaround of Vivo.