Sprint’s Everything Messaging plan pairs perfectly with the affordable LG Rumor2 for one of the best values in wireless
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OVERLAND PARK, Kan. & SAN DIEGO--(BUSINESS WIRE)--Mar. 12, 2009--
Sprint (NYSE: S) and LG Electronics MobileComm U.S.A., Inc. (LG Mobile
Phones) today announced the upcoming availability of the LG Rumor2,
the next generation of the highly popular and successful LG Rumor.
Perfect for customers who want an affordable phone that keeps them
connected just about anywhere they go at a great value, the new LG Rumor2
features a full sliding QWERTY keyboard for enhanced messaging, email
and social networking as well as stereo Bluetooth®, a 1.3 megapixel
camera and a large QVGA display. It also features a removable backplate,
allowing users to personalize their phone. LG Rumor2 will be
available exclusively from Sprint for just $49.99 with a new two-year
service agreement after a $50 mail-in rebate.
The original Rumor by LG quickly became one of Sprint’s best selling
CDMA devices when it launched in late 2007. The new version packs value
and productivity with an expanded QWERTY keyboard with an additional row
for easier typing, increased screen resolution to QVGA clarity, stereo
Bluetooth® and an extra enclosed battery cover for greater
As a perfect complement to LG Rumor2, Sprint offers an
affordable Everything Messaging Plan that lets customers take advantage
of the phone’s messaging features at a great value. The plan includes
450 anytime minutes, unlimited night and weekend minutes starting at 7
p.m., unlimited mobile-to-mobile minutes, plus unlimited text, picture
and video messaging – all for just $49.99 per month (excluding taxes and
surcharges). This plan provides a savings of $120 per year vs.
comparable AT&T and Verizon plans.1
“LG Rumor2 gives customers the benefits of Sprint’s Now
Network on a phone that’s attractive and affordable, appealing to anyone
who needs the ability to quickly send off a text or PictureMail,” said
Kevin Packingham, Sprint’s senior vice president of product and
technology development. “Staying connected to your family, office or
even social networks has never been as easy and cost-effective as it is
with the pairing of this device and Sprint’s Everything Messaging
pricing plan. In today’s economic climate, it is great to know you don’t
have to compromise to get a good value in wireless.”
“LG is proud to offer consumers the Rumor2, which is an
updated version of one our most popular messaging devices, the Rumor,”
said Ehtisham Rabbani, vice president of product strategy and marketing
for LG Mobile Phones. “Through listening to consumer feedback, we’ve
taken the successful components of the original slider phone, and made
the device more impressive by including battery covers for
personalization and an extra row of keys on the keypad to make texting
Families can take advantage of unlimited messaging on LG Rumor2
with Sprint’s Everything Messaging Family plan. At an annual savings of
$240 vs. Verizon and AT&T,2 this plan allows two
customers to share 1,500 minutes, including free nights starting at 7
p.m. and weekends, and unlimited texting, picture sharing and video
messaging, for $99.99 per month (excluding taxes and surcharges).
Music lovers will value LG Rumor2’s MP3 player with microSD
memory card slot with 16GB card capability (card sold separately).
Preloaded with Sprint Navigation, it provides full-feature GPS
navigation, including voice and on-screen, turn-by-turn driving
directions and more than 10 million business listings. Also, easy access
to Microsoft Exchange Server and IBM Lotus Notes accounts will be
available through Sprint Mobile Email Work, as an extension of Sprint
Mobile Email’s existing access to personal email accounts from popular
Web-based providers such as AOL, Gmail, Windows Live™, Hotmail® and
Yahoo! Mail. Sprint Mobile Email Work will allow users of the LG Rumor2
to access both their corporate and personal email in one easy-to-use
application, included at no additional charge in several Sprint pricing
LG Rumor2 will be available in two color options: Black
Titanium and Vibrant Blue. LG Rumor2 measures 4.4” x 2.1” x
0.7” and weighs just 4.23 ounces. It will be available on March 15 in
Black Titanium and on March 29 in Vibrant Blue at www.sprint.com
Beginning on April 19, LG Rumor2 will be available in all
Sprint retail channels. Sprint guarantees friendly service with Ready
Now, an exclusive Sprint experience that offers hands-on training and
setup for customers at Sprint stores nationwide.
In addition to operating two high-performing wireless networks, Sprint
operates America’s most dependable 3G network*, providing customers
blazing fast 3G speeds when accessing the mobile Web, NFL Mobile Live,
email and various social networking sites – wirelessly and on the go.
ABOUT SPRINT NEXTEL
Sprint Nextel offers a comprehensive range of wireless and wireline
communications services bringing the freedom of mobility to consumers,
businesses and government users. Sprint Nextel is widely recognized for
developing, engineering and deploying innovative technologies, including
two wireless networks serving more than 49 million customers at the end
of the fourth quarter 2008; industry-leading mobile data services;
instant national and international push-to-talk capabilities; and a
global Tier 1 Internet backbone. For more information, visit www.sprint.com.
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology
innovator in consumer electronics, home appliances and mobile
communications, employing more than 82,000 people working in over 110
operations including 81 subsidiaries around the world. With 2007 global
sales of USD 44 billion, LG is comprised of four business units – Mobile
Communications, Digital Appliance, Digital Display and Digital Media. LG
is the world’s leading producer of mobile handsets, flat panel TVs, air
conditioners, front-loading washing machines, optical storage products,
DVD players and home theater systems. For more information, please visit www.lge.com.
About LG Electronics Mobile Communications Company
LG Electronics Mobile Communications Company is the world’s leading
provider of UMTS (WCDMA), CDMA and GSM handsets, which have been
designed to improve the value of customer life. With a total range of
wired and wireless solutions, the company is rapidly establishing a
global presence and growing its international market share in 3G
handsets. For more information please visit www.lgusa.com.
* Dependability based on independent, third-party drive tests for 3G
data connection success, session reliability and signal strength for the
top 50 most populous markets, June to November 2008.
FOR MORE INFORMATION, INCLUDING HIGH AND LOW RESOLUTION IMAGES
1 Savings based on 450-minute options for Verizon Select and
AT&T Talk & Text plans.
2 Savings based on 1,500-minute options for Verizon Premium
FamilyTalk and AT&T Talk, Text & Web family plans.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5915741&lang=en
Natalie Papaj, 703-433-3051
Demetra Kavadeles, 858-635-5232