March 11, 2008

Rumor by LG Manages Voice, Data and Entertainment Needs - Including Text Messages, IM, Email and Social Networking - on an Affordable Handset with Full QWERTY Slide Keyboard

OVERLAND PARK, Kan., Mar 11, 2008 (BUSINESS WIRE) -- Sprint customers can get the luck of the Irish just in time for St. Patrick’s Day as Sprint (NYSE:S) and LG Electronics MobileComm U.S.A., Inc. (LG Mobile Phones) announce the availability of Rumor by LG in green. As Sprint’s official wireless phone of St. Patrick’s Day, Rumor by LG helps customers celebrate the holiday with the ability to:

  • Sham-rock it out with the built-in MP3 player offering a 4 GB capacity microSD card slot
  • Dance a jig to your local parade using Sprint Navigation with GPS-enabled turn-by-turn driving directions, one-click traffic rerouting and more than 10 million business listings.
  • Access social networking sites or text message your friends to make plans to meet at a local Irish pub
  • Take pictures of your local parade, celebration or even a Leprechaun sighting using the 1.3MP camera
  • Keep track of your children, or "leprechauns," using Sprint Family Locator
  • Download your favorite Irish-spirited ringtone
  • Check your stock quotes to see if you are "in the green"
  • "Go Green" by recycling your old phone using the postage-paid return envelope enclosed in the environmentally-friendly packaging for your new Rumor by LG in green
  • Avoid getting pinched for not wearing green just by carrying the new Rumor by LG

The green-colored Rumor by LG is the first device from both LG and Sprint to use environmentally-friendly packaging. The non-bleached, recyclable box is approximately 70% post-consumer waste and has an eco-friendly aqueous coating. Sprint encourages customers to recycle old wireless phones through Project Connect by using the postage-paid return envelope enclosed with the Rumor by LG. Not only will you be helping to keep these devices out of the waste stream, 100 percent of the net proceeds from Sprint Project Connect go to support Internet Safety for kids through the 4NetSafety program. For additional examples of efforts underway at Sprint to help the environment, including details on Sprint’s wireless recycling programs, please visit:

Green marks the third color option for the popular and affordable Rumor by LG with black and white options available already. Offering a full QWERTY slide keyboard for easy text, email and instant messaging, it provides quick access to instant messaging services including AIM, MSN and Yahoo! as well as several popular social networking communities. To personalize the text messaging experience, Rumor by LG offers the ability to assign "text tones" to address book entries for audible identification of text message senders.

Sprint’s unlimited text messaging plans are very affordable, starting at just $10 for individuals or $20 for families. Unlimited texting is also included in the new $99 Simply Everything plan launched by Sprint last month. The number of Sprint customers using text messaging increased by more than 20 percent in 2007. More than 18 billion text messages were sent each month in the United States in 2006, according to CTIA, the international association for the wireless telecommunications industry.

Sprint offers a variety of messaging options beyond text including Voice SMS, which allows customers to record a voice message and send it to any mobile phone, email address, or landline phone just like a text message. Sprint also offers text to landline allowing customers to quickly send a text message to a landline phone where it is automatically converted to a voice message.

Rumor by LG is packed with essential features including integrated GPS, a 1.3 megapixel camera/camcorder with a 2x digital zoom, Bluetooth(R) technology and an MP3 player. It works seamlessly with Sprint Music Manager, available through an easy software download, to allow users to quickly transfer unprotected songs from a PC to the handset and manage songs on a PC through an intuitive interface.

Measuring 4.3" x 2.0" x 0.7", Rumor by LG weighs just 4.13 ounces. This device is currently priced at $49.99 with a two-year service agreement, after a $30 instant rebate and a $50 mail-in rebate. All three color options - green, black and white - are now available at, 1-800-SPRINT1 and all Sprint retail channels.

About Sprint Nextel

Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks serving approximately 54 million customers at the end of 2007; industry-leading mobile data services; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. For more information, visit

About LG Electronics U.S.A., Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in over 110 operations including 81 subsidiaries around the world. With 2007 global sales of USD 44 billion, LG is comprised of four business units - Mobile Communications, Digital Appliance, Digital Display and Digital Media. LG is the world’s leading producer of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines, optical storage products, DVD players and home theater systems. For more information, please visit

About LG Electronics Mobile Communications Company

LG Electronics Mobile Communications Company is the world’s leading provider of UMTS (WCDMA), CDMA and GSM handsets, which have been designed to improve the value of customer life. With a total range of wired and wireless solutions, the company is rapidly establishing a global presence and growing its international market share in 3G handsets. For more information please visit LG Electronics U.S.A., Inc.


SOURCE: Sprint Nextel
Sprint Nextel
Ashley Hahn, 913-794-1065
LG Mobile Phones
Demetra Kavadeles, 858-635-5232
Ogilvy PR for LG Mobile Phones
Lana Rushing, 310-248-6183