February 14, 2014

As some of the biggest names in sports and entertainment gather in New Orleans this weekend for NBA All-Star 2014, Sprint will take center stage. Now through Sunday, the Sprint brand will be highlighted at key events during one of the NBA’s marquee events of the year and prominently featured to a national TV audience during coverage of events televised by ESPN and TNT.

For fans attending the festivities in New Orleans, we offer many unique opportunities at the Sprint NBA Experience at NBA All-Star Jam Session. This fan-interactive event allows NBA sponsors to engage with fans, feature their products and services, offer star players for autographs and photos, and conduct other fun events in which fans participate.

More than 10,000 fans will have an opportunity to participate in several interactive events at the Sprint NBA Experience at Jam Session. It includes a Sprint-branded stage where where you can learn about the Sprint Framily plan and Sprint products and services along with a special offer for $0 down on any Samsung device for well qualified buyers.

Also at Jam Session, Sprint is presenting sponsor of the NBA’s Discover Green location. In that space we are promoting our Buyback program that financially rewards fans for recycling their old used wireless phones, along with information about how fans can partner with Sprint and the NBA to “go green.”

Sprint is the title sponsor of the Sprint NBA Celebrity All-Star Game played in the Sprint Arena at the convention center. Sprint Post Up ambassador Skylar Diggins will also capture behind-the-scenes activity and share it with fans.

Additionally, Sprint is the title sponsor of the Sprint NBA Pregame Concert at NBA All-Star featuring performances from Aloe Blacc and Jason Derulo. Held in the Sprint Arena with thousands expected, the Sprint NBA Pregame Concert will be broadcast via live look-ins during TNT and NBA TV’s telecasts before the All-Star game tips off, so be sure to tune in to see their performances.

And remember, if you’re an NBA fan only NBA Game Time from Sprint delivers free unlimited live coverage of every NBA game. Only Sprint subscribers get exclusive free access to live NBA games and free access to NBA Game Time Plus that include live radio broadcasts, game video, alerts and more. NBA Game Time is free with Sprint Unlimited data plans so be sure to download it to follow all the action this weekend and throughout the remainder of the season.

Dave Mellin is a communications manager for the brand and sponsorship teams at Sprint. Based in Denver, he can answer questions related to Sprint’s sports and entertainment sponsorships, and advertising. You can reach Dave at dave.mellin@sprint.com.