Across the Country, Sprint Customers Can Watch MANA Perform Songs
from Their ##1 Selling Album and Feel the Excitement of a Live Concert
OVERLAND PARK, Kan.--(BUSINESS WIRE)--Nov. 17, 2006--MANA, the first Latin band to break into a top-ten spot on the Billboard 200 and one of the hottest Mexican rock bands of all time, is coming to Sprint Vision(SM) and Power Vision(SM) multimedia phones, live and in concert on Nov. 28, 2006, thanks to Sprint (NYSE:S). Sprint Vision subscribers can enjoy the full concert free of additional charge from the best seat in the house: anywhere on the Sprint Power Vision or Nationwide Sprint PCS Networks.
Produced by Sprint Power View, Sprint’s made-for-mobile sports and entertainment programming network, and powered by MobiTV, the live video will commence at approximately 9:30 p.m. PST on Tuesday, Nov. 28, when MANA takes the stage at the Avalon Theater in Los Angeles. The band’s entire performance will be shown live via Sprint Power View (ch. 35) on Sprint TV and on the Sprint Music Channel (ch. 33) within the Music & Radio category; both are easily accessed from the media player on select Sprint phones. The performance will also be made available for on-demand playback for a period of 90-days on both channels.
"The power of music and mobility converge as Latin music fans from the East to West Coast get to anticipate and experience the excitement of watching this legendary band perform live, right from their Sprint Vision and Power Vision multimedia phones," said Isaac Mizrahi, director of multicultural marketing for Sprint. "This is just one of many ways Sprint is giving customers the power to do more in more places, while demonstrating its commitment to the Hispanic community."
Recently, MANA released the single, "Labios Compartidos," from their highly anticipated album, Amar es Combatir. In addition to being a title sponsor of the band’s 2007 U.S. Tour, Sprint was the first wireless carrier to debut MANA’s new album, including the band’s hit single and video, "Labios Compartidos." Today, Sprint offers MANA fans one of the broadest selections of ringers, screen savers and Call Tones, as well as full-length songs that can be wirelessly downloaded via the Sprint Music Store, providing avid fans the opportunity to personalize their Sprint phone in many ways.
"MANA is excited to be partnering with Sprint on their 2007 U.S. Tour and on the launch of their new album, Amar es Combatir. It’s exciting that fans have instant access to the band’s new music, videos and behind-the-scenes material, including songs from their past albums - right on Sprint phones," said Angelo Medina, Band Management Representative. "The wireless broadcast set to occur on Nov. 28 is just another very exciting way for MANA to connect with fans across the country, in advance of their U.S. Tour which kicks off early next year."
To further demonstrate its commitment to the Hispanic community, Sprint is a sponsor of a venture with Bad Boy Latino, a new music label created by Emilio Estefan and Sean "Diddy" Combs that showcases emerging Latino artists. Over the last few months, Sprint has been instrumental in introducing ChristianDaniel, the first artist to sign with the Bad Boy Latino label. Sprint debuted ChristianDaniel’s single release, titled "Donde Quedaran," video and the self-titled album on the Sprint Power Vision network before wider commercial distribution - a first in the U.S. mobile space.
"We understand the passion our customers have for music, and we are excited to provide Latin music fans with unique, Spanish-language wireless content, delivered via the high-speed Sprint Power Vision network," said Steve Rogers, manager of entertainment marketing for Sprint.
Sprint has a long history of serving the Hispanic community and offers a broad selection of innovative products and services to enhance the way customers live, work and play. For more information, please visit www.sprint.com/laredpowervision. For more information about Sprint’s commitment to diversity, please visit www.sprint.com/diversity.
About Sprint Music
Sprint continually provides wireless data services that are first, better and unique, and Sprint’s music offerings are a distinct example of this leadership. Sprint was the first U.S. mobile carrier to provide:
-- a service that allows full-length songs to be downloaded over the air via the Sprint Music Store and the first service of its kind to announce reaching more than eight million song downloads -- live TV and exclusive video and audio of a full-length rock concert (Bon Jovi) -- a made-for-mobile sports and entertainment network, Sprint Power View, which includes several music-focused programs, -- streaming music and continues to provide exclusive streaming music channels, including Sprint Radio, SIRIUS Music and Rhapsody Radio -- video ringers, which play clips from music videos instead of a traditional ring -- ringers that sound like actual song recordings via Music Tones and to allow customers to create their own original ringers via ToneMaker DJ -- gold and platinum awards when artists’ albums sell 500,000 and one million Music Tones respectively About Sprint Nextel
Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks serving more than 51 million customers at the end of third quarter 2006; industry-leading mobile data services; instant national and international walkie-talkie capabilities; and an award-winning and global Tier 1 Internet backbone. For more information, visit www.sprint.com.
MULTIMEDIA AVAILABLE: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5276156 CONTACT: Media Contacts: Sprint Jackie Bostick, 913-794-3045 firstname.lastname@example.org or The Vidal Partnership Barbara Maschwitz, 646-356-6612 email@example.com SOURCE: Sprint Nextel