February 10, 2009

Series sponsor drops price for fan-favorite NASCAR Sprint FanView

HUNTERSVILLE, N.C. – Feb. 11, 2009 – Like many racetracks that are discounting tickets this season, Sprint (NYSE:S) is doing its part to ensure NASCAR Sprint Cup Series race fans are able to enjoy their favorite at-track amenities at a reasonable cost.

The cost to rent NASCAR Sprint FanView, named one of TIME Magazine’s best inventions of 2006, will drop to $29.99 a weekend for Sprint customers. Non-Sprint customers will receive a discounted rental price of $49.99 a weekend. In past years, fans were offered the choice of a daily rate ($50) or weekend rate ($70). The new all-weekend pricing is consistent with Sprint’s commitment to a simplified pricing structure, such as the Simply EverythingSM rate plan and other rate plans that let customers do more than just talk.

“NASCAR Sprint FanView was an instant hit with race fans when we launched it in 2006,” said Steve Gaffney, director of sports and entertainment marketing for Sprint. “Our rental numbers have increased every year and continue to exceed our goals. But discretionary income is diminishing, and we want to make sure race fans aren’t forced to sacrifice the things that enhance their visit to the racetrack.”

Making the offer even more of a value, NASCAR Sprint FanView delivers audio, video and stats for all on-track activities during a NASCAR Sprint Cup Series race weekend. This includes NASCAR Nationwide Series and NASCAR Camping World Truck Series action. The device is available for rent at branded NASCAR Sprint FanView and Racing Electronics vending locations at the track. The purchase price remains $369.95 online at www.sprint.com/fanview.

“I don’t attend a race without NASCAR Sprint FanView,” said longtime race fan Lance Ramsay of Snohomish, Wash. “It is my best friend when I’m in the stands, and I’m really happy to see a lower price. Things are tough right now, and it is nice to see someone helping us (the race fans).”

In addition to a price cut on this revolutionary technology, Sprint will offer the following:

  • NASCAR Sprint Cup Mobile (included at no extra charge for Sprint data subscribers) – an exclusive cell phone application providing instant access to NASCAR-related information. Features include NASCAR Sprint Cup Series news, stats, in-car audio, radio broadcasts, and post-race press conferences.
  • Sprint Experience – a 10,000-square-foot interactive display in the racetrack’s midway at all NASCAR Sprint Cup Series races. Admission is free, and activities include simulators, driver appearances, Internet access, and photos with the NASCAR Sprint Cup Series Trophy.
  • Premiums for Sprint customers – Sprint customers receive free items when showing their Sprint or Nextel phone at the Sprint Experience at any NASCAR Sprint Cup Series event. Also, customers should frequently check the My Account section of Sprint.com for notification of free race tickets or prize packages.

About NASCAR Sprint FanView

The first product of its kind in any major sport, the NASCAR Sprint FanView is a next-generation race scanner that integrates the audio of today’s race-day scanners with up to seven live, in-car camera angles or the live in-house race broadcast from the Sprint Vision screen. Color graphics make it easier for fans to keep up with race standings and real-time information about drivers, lap times and who’s hot, and season standings provide unprecedented access to race action for fans at the track. An exclusive audio replay feature ensures that fans never miss out on team communications during crucial race moments. Each NASCAR Sprint FanView is equipped with standard scanner features – including a headset jack (which can be used by multiple listeners with a splitter), scanning and priority scanning capability – along with a five-hour rechargeable battery, headphones, neck lanyard and a quick-start guide. For more information, visit www.sprint.com/fanview.

About Sprint Nextel

Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two wireless networks serving nearly 51 million customers at the end of the third quarter 2008; industry-leading mobile data services; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. For more information, visit www.sprint.com.

Note to Media: For more information and high-resolution images, please visit our media site: www.sprint.com/sprintcup.

Media Contacts
Becky Cox, 704-634-5899
Kimberly Meesters, 704-634-3637