Next-Generation Race Scanner Provides New Broadcast Content for
Fans Attending Chase for the NASCAR NEXTEL Cup(TM) Race Weekends
HUNTERSVILLE, N.C.--(BUSINESS WIRE)--Sept. 13, 2007--Sprint Nextel (NYSE:S) and NASCAR today announced an initiative that will bring NASCAR NEXTEL Cup Series fans even closer to the action through NASCAR NEXTEL FanView. Beginning this weekend at New Hampshire International Speedway, NASCAR NEXTEL FanView devices will carry live broadcasts of ESPN’s "NASCAR Now" and SPEED’s "NASCAR Trackside" throughout each NASCAR NEXTEL Cup Series race weekend. In addition, SPEED also will provide recent episodes of "Survival of the Fastest" and "Inside NEXTEL Cup" to enhance NASCAR NEXTEL FanView’s content during non-active track periods.
The NASCAR NEXTEL FanView device, which has revolutionized the way fans follow their favorite drivers and teams during races, now will offer in-depth and expanded pre- and post-race trackside coverage. Broadcast times will vary each weekend, depending on the practice, qualifying and race schedules. Live racing action will not be interrupted to carry these shows.
"NASCAR NEXTEL FanView has been an incredibly popular innovation through its unprecedented ability to connect fans at the track with their favorite drivers," said Dean Kessel, director of NASCAR NEXTEL Cup Series marketing for Sprint Nextel. "Now fans at the track will be able to enjoy the most popular NASCAR programming through this latest initiative."
The schedule of live television programming available on NASCAR NEXTEL FanView during the Sylvania 300 at New Hampshire International Speedway is:
Friday, Sept. 14 7-8 p.m. (EDT), "NASCAR Trackside" from SPEED Sunday, Sept. 16 10-11 a.m. (EDT), "NASCAR Now" from ESPN
NASCAR NEXTEL FanView, which was selected by TIME Magazine as one of the year’s best inventions of 2006, is equipped with real-time race data and statistics. It also boasts advanced features such as priority scanning, quick channel selection by car number and an exclusive audio replay feature. In addition, fans can choose to watch the live, in-house NEXTEL Vision video feed, or view live, in-car cameras from up to seven different drivers. Fans also can monitor driver progress through color graphics of real-time lap statistics, lap-by-lap point standings, positions gained or lost since the last caution and more.
NASCAR NEXTEL FanView is available for rent at the track through NASCAR NEXTEL FanView haulers and Racing Electronics locations during NASCAR NEXTEL Cup Series race weekends. The device also will be available for use during NASCAR Busch Series and NASCAR Craftsman Truck Series events when they accompany NASCAR NEXTEL Cup Series races. At $50 per day and $70 per weekend, NASCAR NEXTEL FanView rental is comparable to the standard rate for most racing scanners and includes the device, battery, charger (available only for weekend rentals), headset, carry bag and neck lanyard.
NASCAR NEXTEL FanView also is available to purchase for $369.95 at www.nextel.com/fanview or by calling (800) 799-5921. Trackside, the device is available at Racing Electronics locations and NASCAR NEXTEL FanView haulers for $415. The device requires a $10 race-weekend activation fee for at-track use (not required for rentals). Other accessories available for purchase include headset, lanyard, carry bag, extra batteries and wall chargers ranging in price from $7.99 - $69.99.
"NASCAR Now" airs every Monday at 5:30 p.m. (EDT), Tuesday through Thursday at 6 p.m. (EDT) and Sunday at 10 a.m. (EDT) on ESPN2. "NASCAR Trackside" airs on SPEED Friday evenings live from the track during each NASCAR NEXTEL Cup Series race weekend. Please check local listings.
About Sprint Nextel
Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks serving 54 million customers at the end of the second quarter 2007; industry-leading mobile data services; instant national and international walkie-talkie capabilities; and an award-winning and global Tier 1 Internet backbone. For more information, visit www.sprint.com.
The National Association for Stock Car Auto Racing, Inc. (NASCAR), which began in 1948, is the sanctioning body for one of America’s premier sports. NASCAR is the #1 spectator sport - holding 17 of the top 20 attended sporting events in the U.S., the #2 rated regular season sport on television with broadcasts in more than 150 countries, and has 75 million fans that purchase more than $2.1 billion in annual licensed product sales. These fans are the most brand loyal in all of sports and as a result, more Fortune 500 companies participate in NASCAR than any other sport. NASCAR consists of three major national series (NASCAR NEXTEL Cup Series, NASCAR Busch Series, and the NASCAR Craftsman Truck Series) as well as eight regional tours and one local grassroots series. NASCAR sanctions 1,500 races at over 100 tracks in 35 states, Canada and Mexico. Based in Daytona Beach, NASCAR has offices in Bentonville (Ark.), Charlotte, Concord (N.C.), Conover (N.C.), Los Angeles, New York, Mexico City and Toronto.
CONTACT: Sprint Nextel Becky Cox, 704-634-5899 Rebecca.email@example.com SOURCE: Sprint Nextel