February 09, 2010

Live SPEED Programming from Speedweeks, Including Daytona 500 Qualifying Races, Available Wirelessly Only from Sprint, Only on the Now Network™

HUNTERSVILLE, N.C.Feb. 9, 2010 – Sprint (NYSE:S) today announced it will offer customers the opportunity to view NASCAR on SPEED programming live on its exclusive NASCAR Sprint Cup MobileSM application and Sprint TV® throughout Speedweeks at Daytona International Speedway. Both NASCAR Sprint Cup Mobile and Sprint TV are available to Sprint data plan subscribers with enabled phones.

Through Sunday, Feb. 14, all NASCAR Sprint Cup Series programming on SPEED will be streamed via Sprint devices.  

In addition to the Gatorade Duel qualifying races and practice sessions, subscribers can see pre-race coverage of the Daytona 500 on NASCAR RaceDay, post-race analysis on NASCAR Victory Lane, as well as the popular SPEED shows, Trackside and NASCAR Live.  

"Our mission is to apply Sprint technology in a way that brings fans closer to the sport they love,” said Steve Gaffney, vice president of Corporate Marketing for Sprint. "With the NASCAR Sprint Cup Mobile application and Sprint TV on the Now Network, our customers won’t miss a second of the action on SPEED, no matter where they are on the Sprint Network."

NASCAR Sprint Cup Mobile, an exclusive wireless phone application from Sprint, provides fans an in-depth look into the NASCAR world.

Redesigned for 2010, NASCAR Sprint Cup Mobile now offers one-click access to many of its most popular features, such as in-car driver audio, Motor Racing Network (MRN) and Performance Racing Network (PRN) race broadcasts, real-time race stats and Pit Pass.

NASCAR Sprint Cup Mobile

Only from Sprint. Only on the Now Network™ – In addition to the NASCAR on SPEED broadcasts from Daytona Speedweeks, NASCAR Sprint Cup Mobile provides:


PG. 2 – NASCAR Sprint Cup Mobile Release (Cont.)

  • Live in-car audio for all 43 drivers and officials for every NASCAR Sprint Cup Series event
  • Live MRN/PRN race broadcasts
  • Real-time race stats and telemetry for all 43 drivers
  • 24-hour access to breaking news, insight and analysis from industry experts
  • A dedicated NASCAR on SPEED live video channel broadcasting popular programs and live coverage of NASCAR Sprint Cup Series practice and qualifying
  • Race, practice and qualifying results, points standings and season statistics
  • Video on demand from NASCAR.com, SPEED programming and more
  • The ability for fans to personalize their view to track their favorite driver all season
  • In-depth statistics for tracking fantasy teams


NASCAR Sprint Cup Mobile is available with data plans on capable Sprint phones. To download the application, text NASCAR to 7777 on Sprint phones (standard rates apply) or visit www.sprint.com/speed for more information.

For more information and high-resolution images of NASCAR Sprint Cup Mobile, please visit: www.sprint.com/sprintcup.

About Sprint Nextel 
Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two wireless networks serving more than 48 million customers at the end of the third quarter of 2009 and the first 4G service from a national carrier in the United States; industry-leading mobile data services; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. The company’s customer-focused strategy has led to improved first call resolution and customer care satisfaction scores. For more information, visit http://www.sprint.com/.

SPEED™, anchored by its popular and wide-ranging coverage of NASCAR, is the nation’s first and only cable television network dedicated to automotive and motorcycle racing, performance and lifestyle. Now available in more than 79 million homes in North America, SPEED is among the industry leaders in interactive TV, video on demand, mobile initiatives and broadband services. For more information, please visit SPEEDtv.com, the online motor sports authority.