OVERLAND PARK, Kan. (BUSINESS WIRE), October 04, 2010 - As part of the new “Epic Mini Movies” advertising campaign featuring the Samsung Epic™ 4G smartphone, Sprint (NYSE:S) today launched a new element of the campaign – a national contest that encourages consumers to submit their own Epic Mini Movie moments for a chance to win $25,000.
With this contest, consumers can be the director, producer and star of their own mini movie of epic proportions. To enter the contest, videos up to 30 seconds in length should be uploaded at www.youtube.com/sprintepic. Fans will select the top-10 finalists by voting online for their favorite video, and the winner will be chosen from the top 10 as judged by acclaimed movie director Michael Bay, who directed box-office hits Transformers, Transformers: Revenge of the Fallen, Armageddon, Pearl Harbor, Iraq and Bad Boys I and II. In addition to the $25,000 grand prize, the top 10-finalists will receive free movie tickets for a year from Fandango. Videos must be uploaded by 11:59 a.m. PDT on Nov. 1, and voting begins Nov. 2. For more information and contest rules, visit www.youtube.com/sprintepic.
The Sprint Epic Mini Movies campaign features a series of short movies that take stereotypical “epic” moments from various movie genres and puts a twist on those moments to highlight Samsung Epic 4G’s capabilities as a mobile entertainment device that is virtually unparalleled.
Sprint and its agency Goodby, Silverstein & Partners developed several unique Epic Mini Movies, such as the Epic Scream, Epic Punch, Epic News, Epic Suspense, Epic Kiss, Epic Chase, Epic Sound Effects, Epic News and Epic Villain. These moments appear throughout the advertising campaign across several formats, including TV, print, online and out of home. The movies were designed with the dual purpose of showing how Samsung Epic 4G can deliver a cinema-like experience so users can download and watch movies on-the-go at 4G speeds, and provide inspiration for consumers to upload their own videos of other epic moments.
“We are encouraging people to create their own epic mini movies, share them online and get others excited about voting for their favorite,” said Mike Goff, Sprint vice president-Corporate Marketing. “This campaign was designed with the idea of getting consumers engaged by producing their own mini movies. We can’t wait to see what consumers come up with as part of the contest.”
In addition to the entertainment capabilities of Samsung Epic 4G, the campaign also highlights the unique combination of other features of Samsung Epic 4G, such as the ability to download content over the Sprint 3G or 4G networks without being tethered to Wi-Fi®, front and rear-facing cameras, mobile hotspot capability, which allows for up to five Wi-Fi enabled devices to connect to the Sprint 3G or 4G networks via the device, the full slide-out QWERTY keyboard, and the smartphone’s Super AMOLED™ touch-screen for a viewing experience that is second to none.
Samsung Epic 4G from Sprint is a Samsung Galaxy S™ smartphone that offers access to Samsung Media Hub, an easy-to-use mobile video store whose extensive library of acclaimed films and TV programming launched recently. Samsung Media Hub will be included as part of the Sprint campaign in print and online ads. With Samsung Media Hub, TV and movie aficionados can access their favorite titles and download them in a matter of minutes or stream them for immediate viewing on the device using the turbo-charged Sprint 4G network. A robust collection of movie and TV show titles are available on Media Hub. Samsung plans to add more first-rate content providers to the content library soon.
Adding Media Hub content to Samsung Epic 4G is quick and easy. Simply scan through the Media Hub library on the phone and select the movies and TV titles to download. Movies are available for rental for $2.99 to $3.99 or purchase for $9.99 to $17.99. TV episodes, including next-day programming, can be purchased for as low as $1.99. The price range for renting and buying content will depend on whether the title is a new release or older programming. In addition, full seasons of TV shows are available to buy from Media Hub. Prices (excluding taxes) will depend on the number of episodes included in the season and how recently the programming originally appeared for broadcast.
Samsung Epic 4G gives customers an all-in-one device for staying connected, getting work done and enjoying the latest in entertainment while on-the-go. Phones are available at all Sprint retail channels, including Sprint.com, Telesales (1-800-SPRINT1) and national retail partners RadioShack, Best Buy and Walmart. It costs $249.99 with a new line or eligible upgrade, and two-year service agreement, after a $100 mail-in rebate (excludes taxes).
Powered by the Android™ 2.1 operating system, Samsung Epic 4G is part of a new breed of Samsung smartphones offering the best in screen, speed and content quality for a premium user experience, and offers a fully integrated multimedia, messaging and social networking experience. Samsung Epic 4G’s display supports a series of advanced touch-screen gestures, including multi-touch pinch, long tap and zoom and vertical and horizontal swiping.
Sprint 4G is available in 53 cities across the country, including Chicago, Baltimore and Houston, and will make its debut in several of the nation’s largest urban areas, including Los Angeles and New York, by the end of 2010.
About Sprint Nextel
Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel served more than 48.1 million customers at the end of the second quarter of 2010 and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; offering industry-leading mobile data services, leading prepaid brands including Virgin Mobile USA, Boost Mobile, Common Cents Mobile and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. With its customer-focused strategy, you can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.
Dave Mellin, 720-840-4788