January 12, 2007
''24'' Countdown Begins with Sprint
Exclusive sneak peeks of upcoming episodes and chance to win a trip to Spy Camp highlight benefits to Sprint customers through partnership with award-winning show 2006's most Emmy-winning TV series premieres with two-night, four-hour event Sunday, Jan. 14, and Monday, Jan. 15, on FOX
OVERLAND PARK, Kan.--(BUSINESS WIRE)--Jan. 12, 2007--Jack is back for another thrill ride on "24" and Sprint (NYSE:S) is once again giving subscribers exclusive opportunities to experience his latest mission to save the world. In conjunction with the highly anticipated two-night, four-hour return of the award-winning show this Sunday, Jan. 14, and Monday, Jan. 15, on FOX, Sprint subscribers with Power Vision(SM)-capable handsets will be able to get their fix of Day Six with sneak peeks of upcoming episodes, trivia questions from seasons past, a survival guide for the more adventurous fan and a chance to win an all-expenses-paid trip to Spy Camp.
"We've been building this relationship with the show since season one and as its popularity has grown, so too have the content and exclusive benefits that we are able to offer to our customers," said Anita Newton, vice president of marketing for Sprint. "Few shows today are fortunate enough to have fans like '24.' They crave more content and insider information about the plot and its characters, and we are uniquely positioned to give them that access."
"Utilizing '24''s innovative cross-divisional assets, we are able to deliver Sprint's brand message to the '24' fan base," said Jean Rossi, President of Fox Entertainment Group Integrated Sales and Executive Vice President of Fox Broadcasting Company Sales. "We are confident that the devoted fans of '24' will enjoy the various and comprehensive brand extensions of the show."
To access all of the heart-pounding, "24" content text "24" to JACK (number 5225) on your Sprint Power Vision phone or select channel 20 on Sprint TV(SM).* Some of the exciting features Sprint will provide to subscribers throughout season six include:
24 Content on Sprint Phones:
Sneak Peeks - This season of "24" brings more exclusive content to Sprint phones than ever before. Beginning at 10 p.m. ET on Mondays that the show airs, a sneak peak of next week's episode will be available on Channel 20 of Sprint TV. Show clips will also be available on www.sprint.com/24 the morning after each episode airs. A preview of the "24" season is available now on channel 20 of Sprint TV.
Expert's Quiz - Think you know everything there is to know about "24"? This quiz, updated bi-weekly, will put your CTU IQ to the test, asking questions about past seasons. It's a great addition to the weekly get-together with friends and family to watch the latest episode on Monday night.
Survival Guide - This manual, updated bi-weekly, will cover tips to overcome the direst circumstances that may arise during a "covert op." These are solely for entertainment purposes but do have a tie to situations that have arisen on the show "24." For example, in season one Kim Bauer faced off with a cougar as she escaped her captors in the hills of California, and the first "survival tip" available on Sprint phones will be "Surviving a cougar attack."
Personalization - Sprint will also have ringers, the "24" logo and other images available for download to personalize capable Sprint phones.*
Gaming - "24": Sprint will offer two "24" games in the Sprint Game Lobby. "Spy Puzzler" gives users the opportunity to guide Jack Bauer through the longest day of his life and "24: Agent Down" pits Jack against terrorists holding CTU headquarters hostage.
"Covert Ops" Sweepstakes:
Beginning Feb. 3, fans who are Sprint subscribers can enter the "24 Covert Ops Sweepstakes" by texting "24" to JACK (5225) for a chance to win an all-expenses-paid trip to Incredible Adventures Covert Ops training in Sarasota, Fla.** Learn the skills that Jack Bauer and his CTU counterparts use to take down terrorists in a much safer setting, with training on evasive driving techniques, pistol marksmanship, conducting counter-surveillance and self-defense methods, and even participate in a mock hostage rescue mission.
The sweepstakes ends June 30, 2007, and there is a limit to one entry per day for the duration of the sweepstakes period. That's over 100 chances to win this prize package valued at over $4,000 (depending on airfare).
Please visit www.sprint.com/24 for more information on Sprint's involvement with "24."
As in past years, Sprint products will play pivotal roles in the latest season of "24" by offering seamless wireless phone service, Nextel Walkie-Talkie, streaming live television and GPS turn-by-turn directions. It has been the goal of both Sprint and the production crew of the show to ensure that our products merely complement the action on the screen and do not seem forced, but because these products are both reliable and useful in the extremely mobile environment, they get the job done in more ways than one.
"The reliability and versatility of our products are a natural fit for in-show integrations, and we have worked with the show and its producers to assure that we complement the action on the screen," Newton added.
*Standard text messaging and data charges apply
**See www.sprint.com/24 for contest details and alternate method of entry
About Fox Broadcasting Company
Fox Broadcasting Company (FOX) is a unit of News Corporation. FOX finished the 2005-2006 season as the No. 1 network for the second consecutive year among Adult 18-49 viewers, while continuing to dominate all network competition in the more targeted Adults 18-34 and Teen demographics. FOX airs 15 hours of primetime programming a week as well as late night entertainment programming, major sports and Sunday morning news.
Last season's most Emmy-nominated television series, "24" is one of the most innovative, addictive and acclaimed dramas on television. In its first five seasons, the suspenseful series has been nominated for a total of 51 Emmys, including five for Outstanding Drama Series and five for Outstanding Lead Actor in a Drama Series for Kiefer Sutherland. Created by Joel Surnow and Robert Cochran, "24" retains its unpredictable and unique format in the highly anticipated sixth season. Each episode covers one hour of real time, and the season's entire story takes place in one heart-stopping day, so that viewers again can follow characters as they experience an unforgettable day facing extraordinary circumstances. "24," airing Mondays at 9:00-10:00 PM ET/PT on FOX, is a production of Real Time Productions and Imagine Television in association with 20th Century Fox Television. Joel Surnow, Robert Cochran, Howard Gordon, Evan Katz, Jon Cassar, Kiefer Sutherland and Brian Grazer are the executive producers.
About Fox Mobile Entertainment
Fox Mobile Entertainment is a leading provider of mobile content for wireless carriers and consumers, offering a variety of mobile products and services, such as downloadable wallpapers, screensavers, games and mobile video, including Mobisodes(R), which leverage News Corporation's popular content and media brands. Fox Mobile Entertainment's direct-to-consumer service allows billions of global mobile users to purchase from a huge selection of popular content from around the world, including branded content from News Corp. divisions; aggregated content from major media companies, including chart-topping ringtones from top music labels and mobile games from renowned game developers; and original content made exclusively for mobile phones by Fox Mobile Studios. In September 2006, News Corp. (NYSE: NWS) and VeriSign announced a joint venture that combines Fox Mobile Entertainment's assets with Jamba.
About Sprint Nextel
Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks serving more than 51 million customers at the end of third quarter 2006; industry-leading mobile data services; instant national and international walkie-talkie capabilities; and an award-winning and global Tier 1 Internet backbone. For more information, visit www.sprint.com.
CONTACT: Joel Shadle, Sprint, 703-433-4654 Elissa Johansmeier, FOX, 212-556-2567 SOURCE: Sprint Nextel