July 23, 2007
53 Million Americans Invited to Share What SprintSpeed(TM) Delivers in National Competition
Best Sprint Customer Speed Story Receives $5,000 Grand Prize
RESTON, Va.--(BUSINESS WIRE)--July 23, 2007--How are you living life at SprintSpeed?
Sprint (NYSE:S) is giving its 53 million customers an opportunity to answer this question for a chance to win the latest phones, cash prizes and more. Whether it's teaching your grandfather how to text message so he can keep in touch while you're away at school, navigating with a mobile GPS application in an unfamiliar city on your way to a last-minute client meeting, or diverting a business catastrophe while away from the office using Sprint Mobile Broadband service. Each one of these scenarios underscores the importance of wireless technology for Americans.
Dubbed "SprintSpeed Stories(TM)," the competition seeks customers to submit their own interesting and unique stories on how Sprint's wireless technology has enhanced their lives for a chance to win one of several prize packages and the $5,000 grand prize. SprintSpeed Stories follows on the heels of the 2006 Sprint Productivity Survey which found that 84 percent of the American wireless subscribers polled say technology is vital to their productivity and helps them get the most of their lives in and out of work. Most notably, the survey revealed that mobile phones are being used to text message, send and receive e-mail, get the news, access the Wireless Web, listen to music, watch live TV and on-demand video and other crucial applications for the wireless lifestyle. Life goes by fast, and SprintSpeed puts business and consumers in control so they can live life at their speed.
"Being able to do things easily and quickly today is a key part of our lives, both at work and at home," said Bill White, senior vice president for communications at Sprint. "Our customers tell us the solutions we provide add value to their lives - giving them greater flexibility and more time in their day. So, the way we see it, customers sharing their stories will inspire others to find new ways to use wireless in their own lives."
Customers can visit www.sprintspeedstories.com to enter the contest and post their stories between now and Oct. 26. Once on the site, they simply choose a category, enter their stories and then enhance the stories with photos or video if they choose. SprintSpeed Stories submissions will be posted online for the public to view and vote. The Top 10 favorites in each category as determined by the public will be turned over to a panel of expert judges, to be announced at a later date. The judges will then determine the winners for each of eight categories as well as a grand prize winner based on the submission's rating, the uniqueness/originality of use of a Sprint product or service, the depth/quality of the story being told and the creative use of video or images to support the story.
The SprintSpeed Stories competition categories are: -- MOBILE U - How students are using wireless in school -- MOMS 2.0 - Moms communicating on-the-go -- FAMILY UNITS - How the wireless family stays in touch -- 1st RESPONSE - How wireless helps you help others -- WIRED-LESS BIZ - Getting the job done better with wireless tools -- SO GLOBAL - How you keep your roots planted without wires -- PIX & FLIX - Unique camera phone stories -- WALKIE-TALKIE - Share your chirp story
Each category winner will receive a Sprint prize package, and the grand prize winner (chosen as the best story of all of the category winners) will win $5,000. Visit www.sprintspeedstories.com for complete details on the SprintSpeed Stories contest.
About Sprint Nextel
Sprint Nextel offers a comprehensive range of services bringing mobility to consumer, business and government customers. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks offering industry leading mobile data services; instant national and international walkie-talkie capabilities; and an award-winning and global Tier 1 Internet backbone. For more information, visit Sprint.com.
CONTACT: Media: Sprint Roni Singleton, 404-649-1579 firstname.lastname@example.org or CRT/tanaka Ken Garcia, 804-675-8132 email@example.com SOURCE: Sprint Nextel