November 14, 2006
Akon Album Release Party Debuts Exclusively on Sprint Power View
Performance From Sophomore Release "Konvicted" Now Available for On-Demand Viewing on Sprint Phones via Made-for-Mobile Programming Network
OVERLAND PARK, Kan.--(BUSINESS WIRE)--Nov. 14, 2006--Sprint (NYSE:S) today announced that its made-for-mobile sports and entertainment programming network, Sprint Power View, is now offering exclusive footage from SRC/Universal recording artist, producer and songwriter Akon's "Konvicted" album release party. This marks the first concert hosted and produced by the Sprint Power View team and is another example of how Sprint is powering unique content for subscribers through exclusive music and entertainment sponsorships.
"The versatility of Sprint Power View's production staff is truly on display with the launch of Akon's release party on Sprint handsets," said Alana Muller, director of entertainment marketing for Sprint. "This offering demonstrates our capability to provide Sprint subscribers with new and innovative ways to enjoy their favorite music artists, and the power of our network allows them to do it in more places than ever before."
The Sprint Power View production team gathered the footage during the Nov. 9 event. Its availability directly coincides with today's album release to the public, and Sprint is offering the album's songs in Ringers, Call Tones and over-the-air downloads from the Sprint Music Store. Sprint customers can text AKON to 5678 for a link to all of Akon's content on Sprint, such as the second single from the new album, "I Wanna Love You" featuring Snoop Dogg, which was available exclusively from Sprint two weeks before the album was released.*
Here's a sampling of what subscribers will see when they visit the Akon page on Sprint Power View:
-- Clips from Akon's performance during exclusive "Konvicted" release party -- One on one interview with Akon himself where he discusses his life, the album and his relationship with Eminem -- Behind the scenes footage from the "Konvicted" release party About Sprint Power View
Sprint Power View is a made-for-mobile sports and entertainment video programming network. Produced by Emmy Award-winning talent and supported by a veteran team of broadcasters, it provides Sprint Vision and Power Vision(SM) customers the latest sports and entertainment news, features and original programming at no additional charge.
Sprint Power View is compatible with dozens of Sprint mobile devices (full list follows below) and is free of charge to Sprint Vision and Power Vision subscribers, who can view the shows in one of two ways:
-- A free Sprint Power View downloadable Java application is now available, which plays all shows and offers text alert updates. To initiate the free download, Sprint customers text the word "Power" to 7777. -- Alternatively, all Sprint Power View shows reside within Sprint TV, on channels 35 and 33, also free of charge.
Any Sprint device capable of playing Sprint TV can view Sprint Power View shows. Many other devices are also compatible with the free Power View Java application - with more being added on a weekly basis. Devices currently compatible with Sprint Power View include the following:
Sanyo: 2300, 2400, 4920, 5600, 6600 (Katana), 7300, 7400, 7500, 8100, 8200, 8300, 8400, 9000 Samsung: A490, A620, A660, A680, A740, A760, A790, A800, A840, A880, A900, A920, A940, A960 LG: 125, 225, 325, 535, 550 (Fusic) Other: PalmOne Treo 700p
About Sprint Music
Sprint continually provides wireless data services that are first, better and unique, and Sprint's music offerings are a distinct example of this leadership. Sprint was the first U.S. mobile carrier to provide:
-- a service that allows full-length songs to be downloaded over the air via the Sprint Music Store -- live TV and exclusive video and audio of a full-length rock concert (Bon Jovi) -- streaming music and continues to provide exclusive streaming music channels, including Sprint Radio, SIRIUS Music and Rhapsody Radio -- video ringers, which play clips from music videos instead of a traditional ring -- ringers that sound like actual song recordings via Music Tones and to allow customers to create their own original ringers via ToneMaker DJ -- gold and platinum awards when artists' albums sell 500,000 and one million Music Tones respectively *Standard text messaging and Vision rates apply. About Sprint Nextel
Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks serving more than 51 million customers at the end of third quarter 2006; industry-leading mobile data services; instant national and international walkie-talkie capabilities; and an award-winning and global Tier 1 Internet backbone. For more information, visit www.sprint.com.
CONTACT: Sprint Angie Read, 913-794-2963 firstname.lastname@example.org or Dave DeVries, 312-551-1740 email@example.com SOURCE: Sprint