Football fans increasingly flock to Sprint’s groundbreaking NFL
Mobile Live; users can keep up with their favorite teams’ scores, stats
and schedules on Sprint’s fast, reliable Now NetworkTM
OVERLAND PARK, Kan.--(BUSINESS WIRE)--Sep. 30, 2009--
From the New York Jets’ stunning victory over the New England Patriots
to the New York Giants spoiling the Cowboys’ first home game in their
new stadium, this year’s NFL season has already exceeded expectations.
And so it is with NFL Mobile Live, the unique and popular application
available only from Sprint (NYSE: S).
During the season’s opening weekend Sept. 10-14, Sprint’s powerful
network delivered in the midst of a record-breaking number of NFL Mobile
Live users. In addition to on-demand video highlights and live telecasts
from NFL Network, fans were able to listen to live radio broadcasts from
around the country on a 3G network named most reliable by PC World in a
One of the most-popular applications Sprint has offered, NFL Mobile Live
reached 1 million downloads more quickly than any other application in
the company’s history during the 2008 season, and on average users spend
more than four times longer using the application than other apps Sprint
offers. In return, customers get a seamless, reliable and steady user
experience on Sprint’s strong Now Network.
Sprint also operates America’s most dependable 3G network1 and
delivers exclusive content (i.e. NFL Mobile Live and NASCAR Sprint Cup
Mobile) and innovative applications (i.e. GPS, Sprint TV and Sprint
Music Store) that give customers more of what they want now.
The Sprint 3G Network is faster in more places than AT&T’s 3G network,2
and Sprint has more than 20 times the coverage of T-Mobile’s current 3G
network,3 based on square miles. Since 2006, Sprint has
invested almost $17 billion in capital to continue improving and
expanding network performance.
Sprint is also the first national carrier to test, launch and market 4G
technology. Separate from its 3G investment, Sprint has announced plans
to extend its 4G leadership by launching the next-generation service in
numerous markets in 2009, including the recently launched markets of
Atlanta, Las Vegas and Portland.
Sprint subscribers can download NFL Mobile Live by texting NFL to 7777
(standard text-messaging rates apply). It is available exclusively to
Sprint subscribers on most handsets and is included with data plans
including the Everything Plan with data.
Sprint customers can also enjoy Sprint’s newly announced Any Mobile,
AnytimeSM, which breaks the restrictive calling circle
paradigm by providing unlimited calling to any wireless phone regardless
of carrier at no additional charge with Everything Data plans from
Sprint. An Everything Data plan starts at just $69.99 per month or the
Simply EverythingSM plan. Simply Everything provides
unlimited calling, unlimited text and unlimited data including e-mail,
social networking, Web browsing, GPS navigation, Sprint TV, streaming
music, NFL Mobile Live and NASCAR Sprint Cup Mobile for only $99.99 per
month. That’s a savings of $1,200 over two years vs. a comparable AT&T
iPhone® plan4 (excluding all taxes and surcharges).
ABOUT SPRINT NEXTEL
Sprint Nextel offers a comprehensive range of wireless and wireline
communications services bringing the freedom of mobility to consumers,
businesses and government users. Sprint Nextel is widely recognized for
developing, engineering and deploying innovative technologies, including
two wireless networks serving almost 49 million customers at the end of
the second quarter of 2009; industry-leading mobile data services;
instant national and international push-to-talk capabilities; and a
global Tier 1 Internet backbone. The company’s customer-focused strategy
has led to improved first-call resolution and customer care satisfaction
scores. For more information, visit www.sprint.com.
1 “Dependable” based on independent, third-party drive tests
for 3G data connection success, session reliability, and signal strength
for the top 50 most populous US markets (including PR) from January 2008
to July 2009. Not all services available on 3G and coverage may default
to separate network when 3G unavailable.
2 Speed claim based on total network size, sq. miles,
multiplied by network upload/download speed capability. User’s speed
experience may vary.
3 Coverage comparison based on publicly available information
as of April 1, 2009 inclusive of Sprint roaming partners. Based on
4 Savings based on publicly available information on base
service plan and options rate totaling $149.99/month for AT&T as of
publication date, excluding taxes, surcharges and fees.
Candace Johnson, 317-660-2232