May 27, 2010
Andretti Autosport Reunites Prepaid Powerhouse Boost Mobile and Danica Patrick with Sponsorship Agreement for the Remainder of 2010 Season
INDIANAPOLIS, May 27, 2010 (BUSINESS WIRE) --Andretti Autosport announced today it has signed one of the top prepaid wireless service providers, Boost Mobile, to a sponsorship agreement in support of the team's IZOD IndyCar Series program and drivers Danica Patrick and Adam Carroll.
Boost Mobile, which offers monthly unlimited plans with no long-term contracts, will be featured as a major associate sponsor of Patrick's #7 GoDaddy.com car for the rest of the 2010 season and as the primary sponsor on Carroll's car when he makes his IZOD IndyCar Series debut at Watkins Glen International later this season. The Boost Mobile logo appeared on Patrick's car and suit at last week's qualifications.
Andretti Autosport also signed an associate sponsorship agreement with Virgin Mobile USA for Hunter-Reay's #37 Team IZOD car during this month's Indianapolis 500. Both prepaid wireless brands are part of Sprint Nextel and make up a majority of the company's 11 million prepaid subscribers.
Today's announcement marks the return of Boost Mobile to the team's impressive list of global brands. The company served as co-primary sponsor for Patrick in 2009 after making its series debut at the 93rd Indianapolis 500. To celebrate the reunion, Boost Mobile will present Patrick with the Motorola i1 handset, the first walkie-talkie enabled touchscreen phone powered by Android(TM) from Boost Mobile, which will be available to consumers nationwide next month.
"Danica Patrick helped to drive Boost Mobile's success in 2009 and we're thrilled to be working with her in 2010. Together we'll launch our new Motorola i1 - a device that sets a new technology standard in prepaid," said Bob Stohrer, vice president of marketing, Boost Mobile/Virgin Mobile. "As prepaid continues to move into the mainstream, extending our IZOD IndyCar presence through two additional partnerships - Adam Carroll with Boost Mobile and Ryan Hunter-Reay with Virgin Mobile - will help us make an even stronger statement in the marketplace."
"The return of Boost Mobile and the addition of its sister company under Sprint, Virgin Mobile, is a source of great pride for Andretti Autosport. Working with them again is like a reunion of old friends and we are grateful for their support," said Michael Andretti, chairman, president and chief executive officer, Andretti Autosport.
About Boost Mobile
Boost Mobile, one of Sprint's prepaid brands, offers wireless phones and services with no long-term contracts. Boost Mobile redefines value for wireless consumers with its 'Monthly Unlimited' service, offering unlimited nationwide talk, text, Web, email, IM and 411 for $50 per month, and with its 'BlackBerry Monthly Unlimited' service, offering unlimited nationwide talk, text, Web, email, IM and 411 for $60 per month. Boost Mobile offers nationwide service on the Nationwide Sprint Network, reaching more than 276 million people, and on the Nextel National Network, reaching more than 277 million people, with no activation or long distance fees. Boost Mobile offers a selection of quality handsets from Motorola, Sanyo, Research In Motion and Samsung, ranging from entry-level to high-end devices. Boost Mobile phones are available nationwide at nearly 20,000 major retail stores, including Best Buy, RadioShack, Target and Walmart, Sprint retail stores, independent wireless dealer locations, and on HSN, a leading television home shopping network; and Re-Boost(R) is available at approximately 100,000 locations throughout the U.S. Experience Boost Mobile on the Web at MySpace, Facebook and Twitter; and purchase products at www.boostmobile.com.
About Virgin Mobile USA
Virgin Mobile USA, one of Sprint's prepaid brands, offers millions of customers control, flexibility and connectivity through Virgin Mobile's Beyond Talk(TM) plans for mobile phone service and prepaid Broadband2Go high-speed Web access. Virgin Mobile branded handsets are available at more than 40,000 retail stores, including Target, Wal-Mart, Best Buy and RadioShack. Top-Up cards are available at approximately 150,000 locations nationwide and can be used for Assurance Wireless and Broadband2Go services. Purchase and experience Virgin Mobile on the Web and at Facebook, Twitter,YouTube and www.virginmobileusa.com.
About Andretti Autosport
Based in Indianapolis, Ind., Andretti Autosport is led by racing legend Michael Andretti. Andretti Autosport, which is the winningest team in Indy Racing League history, fields multiple entries in the IZOD IndyCar Series. Andretti Autosport also campaigns multiple cars in the Firestone Indy Lights series in a joint venture with AFS Racing and two cars in the USF2000 National Championship. The company boasts three IZOD IndyCar Series championships (2004, 2005 and 2007), two Firestone Indy Lights titles (2008 and 2009) and has won the Indianapolis 500 twice (2005 and 2007). For more information, please visit www.AndrettiAutosport.com.
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Andretti Autosport Al Larsen, 317-872-2700, ext. 239 or Boost Mobile PR Danielle Alvarez, 949-748-3418 Danielle.firstname.lastname@example.org