Sprint.com

October 05, 2010

Boost Mobile Expands 3G Enabled Phone Portfolio with Launch of the BlackBerry Curve 8530 smartphone

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Boost Mobile continues to enhance its handset lineup on the Nationwide Sprint Network with the launch of the BlackBerry(R) Curve(TM) 8530 smartphone (Photo: Business Wire)

IRVINE, Calif. (BUSINESS WIRE), October 05, 2010 - Boost Mobile continues to enhance its handset lineup on the Nationwide Sprint Network with the launch of the BlackBerry® Curve 8530 smartphone from Research In Motion (RIM) for $249.99 (excluding taxes). The BlackBerry Curve 8530 is rolling out now at Boost Mobile exclusive retail stores and select independent wireless dealer locations and will be available on Oct. 14 at www.boostmobile.com with free shipping.

Boost Mobile continues to enhance its handset lineup on the Nationwide Sprint Network with the launc ...

Boost Mobile continues to enhance its handset lineup on the Nationwide Sprint Network with the launch of the BlackBerry(R) Curve(TM) 8530 smartphone (Photo: Business Wire)

Boost Mobile’s $60 BlackBerry® Monthly Unlimited plan is the ideal option for unlimited domestic voice, text and Web service without a long term contract. The BlackBerry Curve 8530 comes equipped with an optical trackpad for easy navigation, camera with video recording, built-in Wi-Fi® and GPS. Consumers can stay in touch with e-mail, instant messaging, and their favorite social networking sites like Facebook®, Myspace and Flickr. All wrapped up in a sturdy and sleek design, the BlackBerry Curve 8530 smartphone delivers rich mobile entertainment with its integrated media player, expandable MicroSD/SDHC slot for up to 32GB of media storage (2GB card included) and broad catalog of applications on BlackBerry App World.

BlackBerry Monthly Unlimited customers can upgrade their wireless experience to the Nationwide Sprint Network with fewer dropped and blocked calls than T-Mobile, according to a nationwide independent third-party drive test. Subscribers can also save more than $20 a month or $240 a year compared to similar offers from T-Mobile.*

“Boost Mobile continues to bring its customers high-quality phones on a dependable nationwide network,” said Andre Smith, business director, Boost Mobile. “Pairing the BlackBerry Monthly Unlimited offer with the productivity that comes from a handset like the BlackBerry Curve 8530 could be a real eye-opener for any customer who craves style, efficiency and, most important, value, all rolled into one.”

BlackBerry Curve 8530 smartphone features include:

  • Built-in Wi-Fi (802.11 b/g), full QWERTY keypad and optical trackpad navigation
  • Access to BlackBerry App World, featuring a broad and growing catalog of third-party mobile applications developed specifically for BlackBerry® smartphones
  • Media player with dedicated media keys smoothly integrated along the top of the handset, giving customers an easy, convenient way to control their music and videos
  • 3G high-speed data (where available)
  • Support for BlackBerry services with access to up to 10 supported e-mail accounts, including most popular ISP e-mail accounts such as Yahoo!®, Windows Live Hotmail®, AOL® and Gmail
  • Full HTML Web browsing
  • Digital camera with zoom and video recording
  • Expandable memory via hot swappable microSD™/SDHC memory card slot, supporting up to 32GB microSD/SDHC cards, a 2GB microSD™ card is included
  • Supports voice-activated dialing and Bluetooth® (version 2.1)
  • Multimedia, text and instant messaging
  • GPS with support for location-based applications, including geotagging pictures, voice mail, caller ID, call waiting and call forwarding

By the end of the month, the BlackBerry Curve 8530 smartphone from Boost Mobile will be available in major retail outlets.

Boost Mobile Phone Insurance

Phone insurance is now available for Monthly Unlimited and BlackBerry Monthly Unlimited customers. For $5 per month customers are covered if their device breaks, is lost, stolen or damaged – even with liquid. Go to www.boostmobile.com for more information.

About Boost Mobile

Boost Mobile, one of Sprint’s prepaid brands, offers wireless phones and services with no long-term contracts. Boost Mobile redefines value for wireless consumers with its 'Monthly Unlimited' service, offering unlimited nationwide talk, text, Web, e-mail, IM and 411 for $50 per month, and with its 'BlackBerry Monthly Unlimited' service, offering unlimited nationwide talk, text, Web, e-mail, IM and 411 for $60 per month. Boost Mobile offers nationwide service on the Nationwide Sprint Network, reaching more than 275 million people, and on the Nextel National Network, reaching more than 278 million people, with no activation or long-distance fees. Boost Mobile offers a selection of quality handsets from Motorola, Sanyo, Research In Motion (RIM) and Samsung, ranging from entry-level to high-end devices. Boost Mobile phones are available nationwide at nearly 20,000 major retail stores, including Best Buy, RadioShack, Target, Walmart, Sprint retail stores, independent wireless dealer locations, and on HSN, a leading TV home shopping network; and Re-Boost® is available at approximately 100,000 locations throughout the United States. Experience Boost Mobile on the Web at MySpace, Facebook and Twitter; and purchase products at www.boostmobile.com.

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.

*Dropped call claim based on independent third-party drive test data from Jan 10-May 10 for average dropped call performance across the common Boost/T-Mobile markets within the top 50 most populous U.S. markets. Visit http://www.boostmobile.com/about for additional details.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6454473&lang=en

Contact(s):

Boost Mobile
Danielle Alvarez Babbington
949-748-3418
Danielle.Babbington@sprint.com
or
Allsion & Partners PR
Amanda Diaz
601-336-6578
adiaz@allisonpr.com


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