Sprint.com

August 15, 2011

Boost Mobile Receives Two Awards from J.D. Power and Associates as Highest-Ranked in Customer Service Performance and Purchase Experience Among Non-Contract Wireless Providers

Boost Mobile scores highest in overall purchase experience satisfaction across all wireless carriers including non-contract and full-service providers

IRVINE, Calif. (BUSINESS WIRE), August 15, 2011 - Boost Mobile, a leader in no-contract wireless service with its popular $50 Monthly Unlimited plan, ranks Highest in Customer Service Performance and Purchase Experience among Non-Contract Wireless Providers by J.D. Power and Associates. This is the third recognition for Boost Mobile this year in a J.D. Power customer study representing the highest-performing no-contract wireless company delivering service excellence to U.S. customers.

“We recognize that interest in no-contract plans continue to grow as consumers across the nation are rationalizing their monthly wireless expenses and looking for opportunities to save real money,” said Andre Smith, vice president-Boost Mobile. “Receiving three J.D. Power and Associates awards in less than one year demonstrates Boost Mobile’s commitment to enhance our experience and become the best viable option for customers searching for unlimited no-contract offers.”

In October 2010, Boost Mobile launched an industry first with the $50 Monthly Unlimited with Shrinkage plan, where the longer you stay, the less you pay. For every six on-time payments, a Boost Mobile customer’s monthly cost will shrink by $5, eventually getting down to as low as $35 a month for unlimited nationwide talk, text, Web, email and calls to 411. Payments do not need to be consecutive to qualify for the next savings milestone. Additionally, Boost Mobile offers a diverse handset lineup from entry-level devices to Android-powered smartphones including the recently launched Samsung Galaxy Prevail.

Boost Mobile ranks highest in Customer Service Performance among no-contract service providers, with an overall score of 763, and performs highest in phone contacts that originate in the automated response systems channel and are then transferred to a live service representative and through phone calls made directly to customer service representatives. The 2011 Wireless Customer Care Non-Contract Study – Volume 2 is based on responses from 1,460 wireless customers who contacted their carrier’s customer care department within the past six months. The study was fielded from January through June 2011.

Boost Mobile ranks highest in overall Purchase Experience among no-contract and full-service providers, with an overall score of 766. The brand performs particularly well in phone sales representative, offerings and promotions and cost of service. The 2011 Wireless Non-Contract Purchase Experience Study – Volume 2 is based on responses from 1,767 wireless customers who reported having a sales transaction with their current carrier within the past six months. The study was fielded from January through June 2011.

“Both of these awards highlight the efforts of our front-line team members across customer care and sales who showcase the Boost Mobile experience on a daily basis,” Smith said. “These front-line representatives are supported by a collective Boost team focused on maintaining simplicity in our offers and establishing Boost Mobile as a reputable customer advocate in the wireless space.”

Learn more by visiting Boost Mobile's wireless dealer locations, most major retail outlets across the country and at www.boostmobile.com.

A link to more information about the J.D. Power and Associates award and Boost Mobile’s performance can be found at
http://businesscenter.jdpower.com/news/pressrelease.aspx?ID=2011035
http://businesscenter.jdpower.com/news/pressrelease.aspx?ID=2011112
http://businesscenter.jdpower.com/news/pressrelease.aspx?ID=2011130

About Boost Mobile

Boost Mobile, one of Sprint’s prepaid brands and recently recognized by J.D. Power as Highest-Ranked in Customer Service Performance and Purchase Experience Among Non-Contract Wireless Providers, offers wireless phones and services with no long-term contracts. Boost Mobile redefines value for wireless consumers with its $50 Monthly Unlimited with Shrinkage no-contract service where the longer you stay the less you pay with on-time payments for unlimited voice, text messaging, Web, email, IM and calls to 411. Boost Mobile offers nationwide service on the Nationwide Sprint Network, reaching more than 278 million people, and on the Nextel National Network, reaching more than 278 million people, with no activation or long-distance fees. Boost Mobile offers a selection of quality handsets from Motorola, Sanyo, Research In Motion (RIM) and Samsung, ranging from entry-level to high-end devices available nationwide at nearly 20,000 major retail stores, including Best Buy, RadioShack, Target, Family Dollar and Walmart, Sprint retail stores, independent wireless dealer locations, and on HSN, a leading TV home shopping network. Re-Boost® cards are available at approximately 100,000 locations throughout the United States. Experience Boost Mobile on the Web at MySpace, Facebook and Twitter; and purchase products at www.boostmobile.com.

Contact(s):

Boost Mobile
Danielle Babbington, 949-748-3418
Danielle.babbington@sprint.com


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