December 17, 2015
Brian Hedlund Named Sprint President, Washington, D.C., Baltimore and Virginia Region
Hedlund to lead local efforts aimed at improving the customer experience, enhancing the LTE Plus network, and increasing sales
OVERLAND PARK, Kan. (BUSINESS WIRE), December 17, 2015 - Brian Hedlund has been named Sprint (NYSE: S) president of the Washington, D.C. Baltimore and Virginia Region. Based in Reston, Va., he will be responsible for sales strategy, network oversight, customer service, marketing communications and general operations supporting the full portfolio of Sprint products and services from enterprise to consumer. Hedlund will remain in his current position as director, general business sales for Sprint until the new regional structure is completely rolled out next year.
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Hedlund’s appointment follows Sprint’s announcement that it will restructure the company into four geographic areas – West, Central, Northeast and South – with targeted resources devoted to 19 top markets, including Washington, D.C., Baltimore and Virginia. Under Hedlund’s leadership the company will develop market-specific offerings serving the unique local needs of consumer and business customers.
“In addition to a wealth of knowledge and experience in the wireless industry, Brian also has a strong presence in the communities of Washington, D.C., Baltimore and Virginia. It’s the relationships he’s built there and his clear understanding of the market that is really at the heart of what will make Sprint’s Localization initiative succeed.”
Marcelo Claure, CEO
The Northeast geographic area covers Delaware, Eastern Pennsylvania, Maryland, New England, New Jersey, New York, Virginia, and Washington, D.C. It encompasses more than 980 company-owned or Sprint-branded retail stores.
“Sprint has a tremendous opportunity throughout the Northeast to grow our footprint. We have a strong local team that I’m excited to lead and we’re going to hit the accelerator quickly to compete.”
Brian Hedlund, President, Washington, D.C., Baltimore and Virginia Region
Hedlund previously served as director of Business Sales for the Mid-Atlantic Area at Sprint. He has also had experience with multi-channel sales, retail store expansion and customer service initiatives, as well as supporting sales and marketing teams in local markets.
Sprint (NYSE: S) is a communications services company that creates more and better ways to connect its customers to the things they care about most. Sprint served more than 58.6 million connections as of September 30, 2015 and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; leading no-contract brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. Sprint has been named to the Dow Jones Sustainability Index (DJSI) North America for the past five years. You can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.
Roni Singleton, 404-649-8354