Sprint Collaborates with MSN to Launch Website Which Features Original Video Series', 'Cool Runnings' and 'Business Fantasy Camp'
OVERLAND PARK, Kan.--(BUSINESS WIRE)--Apr. 13, 2009--
Today, Sprint (NYSE:S) will debut a new online destination, www.businessonmain.msn.com,
in collaboration with MSN and Mindshare. The site is designed to help
small business owners exchange ideas, gain actionable knowledge from
business experts, promote their business and, bottom line, help them
adapt, grow and succeed.
“Business On Main delivers what small business owners have told us they
want -- a one-stop shop with tips and tools to enhance business
operations and productivity, access to expert sources who can provide
information that can be applied immediately, and a direct connection to
interact and build relationships with other entrepreneurs,” said Tim
Donahue, vice president of business marketing, Sprint. “We’re excited to
partner with MSN and Mindshare to offer this unique online destination
that will help small businesses be successful, especially given this
challenging economic environment.”
Business on Main offers visitors --
The opportunity to post questions and receive real-time answers from
other business owners in the community area, from related articles or
from an industry expert who will provide personalized answers to any
A wealth of articles written by experts and sourced from leading
A unique opportunity to network with other small business owners. With
a community element in place today, the community will become more
robust by mid-year 2009. At that time, not only will business owners
be able to set up a profile for themselves or their company and set up
groups based on industries or locality, they can also get a news feed
of popular articles, tools and resources in their community.
A bank of Tools and Resources offering practical ways to improve
business and support owners by making life a little bit easier.
In every section of Business on Main, users can comment, share, post
questions, provide advice, submit challenges and vote on the shows
making the site a truly interactive experience.
“We are very passionate about this collaboration, with Sprint and
Mindshare, which allows us to address the real challenges and
opportunities faced by small business owners,” said Stephen Kim, senior
director, MSN Branded Entertainment and Experiences Team. “Together, we
have created a unique, custom experience on MSN that will deliver
relevant and entertaining content as well as a forum for small business
owners to grow and learn from each other.”
Businessonmain.msn.com also features original video content to provide
small business owners with a unique opportunity to gain advice from
business leaders and gain actionable knowledge that can be applied to
their business immediately. Original programming includes --
Business Fantasy Camp – In each episode, a small business owner
will spend time shadowing a mentor, who will offer on-the-fly
training, tips and advice on how to tackle each business owner’s
specific business challenges.
Cool Runnings - Each episode will chronicle the big ideas and
trends shaping small business, and the innovative companies and people
that embody success in the business world. Featured companies will be
more than just balance-sheet success stories; the series will focus on
fun work environments that have a buzz that makes them special.
“We are really excited to be working with Sprint and MSN to create what
we believe to be a unique and invaluable resource for all small business
owners, particularly in today’s challenging economic environment.
Business On Main fills a niche space with its clear focus on being both
solution oriented and community driven,” said Margaret Clerkin, co-head,
Mindshare Invention, Sprint’s media agency of record.
ABOUT SPRINT NEXTEL
Sprint Nextel offers a comprehensive range of wireless and wireline
communications services bringing the freedom of mobility to consumers,
businesses and government users. Sprint Nextel is widely recognized for
developing, engineering and deploying innovative technologies, including
two wireless networks serving more than 49 million customers at the end
of the fourth quarter 2008; industry-leading mobile data services;
instant national and international push-to-talk capabilities; and a
global Tier 1 Internet backbone. For more information, visit www.sprint.com.