Sprint.com

March 29, 2011

Carmelo Anthony Teams with Boost Mobile

Relationship marks Anthony’s first endorsement since arriving in New York; Boost enhances existing relationship with New York Knicks

IRVINE, Calif. (BUSINESS WIRE), March 29, 2011 - Just weeks after signing a new contract with the New York Knicks, Carmelo Anthony goes no contract with Boost Mobile, an industry leader in no-contract wireless service. The deal will focus on New York City-based media and marketing activities building on the team’s momentum as they head into the stretch run and toward the NBA playoffs.

Carmelo Anthony teams with Boost Mobile; partnership is unveiled today with 128-foot tall billboard  ...

Carmelo Anthony teams with Boost Mobile; partnership is unveiled today with 128-foot tall billboard near Madison Square Garden on the corner of 33rd Street and 9th Avenue. (Photo: Business Wire)

Boost Mobile is already engaged with the New York Knicks and MSG Network on a multi-platform marketing partnership for the 2010-2011 season with Boost Mobile as the Knicks’ official wireless telecommunications partner. The relationship includes the in-arena “Boost Mobile Celebrity Row,” Knicks player appearances at Boost wireless stores throughout the city, and the Boost Mobile Knicks Groove Truck.

“New York is a key market for Boost Mobile,” said Bob Stohrer, vice president-Marketing, Boost Mobile. “We couldn’t be happier that Carmelo has decided to team up with Boost to help build on the momentum both Boost and the Knicks have in New York City.”

Today, the partnership comes to life with 128-foot tall billboard near Madison Square Garden on the corner of 33rd Street and 9th Avenue unveiling Boost’s new advertising campaign, ‘Be Heard.’ Other elements of the campaign include local radio, billboards, in-store merchandise and giveaways. Anthony will also use his significant social media presence to promote the Boost Mobile brand.

“I am really excited to be joining Boost Mobile,” said Anthony. “Boost is a brand that has strong roots in New York City, and together we will definitely be heard in the coming weeks!”

Anthony, a four-time All-Star and New York native, attended Syracuse University and led the team to its first national championship in 2003. Since entering the NBA in the 2003 draft, Anthony has become one of the most well-known and popular players in the league. He was traded to the Knicks several days before the 2011 trade deadline and has quickly contributed to the best Knicks season in almost a decade.

Boost Mobile offers no-contract wireless phones and service, including the $50 Monthly Unlimited Plan with Shrinkage, where the longer you stay, the less you pay simply by making on-time payments. For every six on-time payments, a customer’s monthly cost will shrink by $5, eventually getting down to as low as $35 a month for unlimited nationwide talk, text, Web, e-mail, IM and calls to 411.

Boost Mobile’s nationwide service has been available to the New York City community since 2004, and New Yorkers can find Boost Mobile’s products and services at approximately 3,800 locations in and around the city.

About Boost Mobile

Boost Mobile, one of Sprint’s prepaid brands, offers wireless phones and services with no long-term contracts. Boost Mobile redefines value for wireless consumers with its $50 Monthly Unlimited with Shrinkage service where the longer you stay the less you pay with on-time payments for unlimited voice, text messaging, Web, e-mail, IM and calls to 411. Boost Mobile offers nationwide service on the Nationwide Sprint Network, reaching more than 277 million people, and on the Nextel National Network, reaching more than 278 million people, with no activation or long-distance fees. Boost Mobile offers a selection of quality handsets from Motorola, Sanyo, Research In Motion (RIM) and Samsung, ranging from entry-level to high-end devices available nationwide at nearly 20,000 major retail stores, including Best Buy, RadioShack, Target and Walmart, Sprint retail stores, independent wireless dealer locations, and on HSN, a leading TV home shopping network. Re-Boost® cards are available at approximately 100,000 locations throughout the United States. Experience Boost Mobile on the Web at MySpace, Facebook and Twitter; and purchase products at www.boostmobile.com.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6663860&lang=en

Contact(s):

Boost Mobile
Danielle Alvarez Babbington, 949-748-3418
Danielle.Babbington@sprint.com


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