August 30, 2010
Common Cents Mobile Expands Into Additional Walmart Stores Across the Country
Sprint’s pay-by-the-minute prepaid brand now available in nearly 1,250 Walmart stores
Expansion prompts ‘Bonus Minutes’ offer for new customers
WARREN, N.J. (BUSINESS WIRE), August 30, 2010 - To help meet the demands of the ever-growing prepaid market, Common Cents Mobile today announced its expansion into an additional 500 Walmart stores, including new markets such as Chicago/Central Illinois, New Orleans, Cincinnati and Washington, D.C. With this retail growth, Common Cents Mobile will be readily available to customers visiting nearly 1,250 Walmart stores throughout the country.
Launched in May 2010, Common Cents Mobile is the only pay-as-you-go service offering Round Down™ minutes, allowing budget-conscious consumers to pay for only what they use – or even less. With one of the lowest rates in the marketplace – 7 cents per minute, day or night1, weekday or weekend, which “Round Down” after the first minute – consumers save time and money while staying connected.
“Smartphones come with bells and whistles like Web browsing and music – features that for many, are simply unnecessary and can be seen as a waste of time and money,” said Neil Lindsay, chief marketing officer, Common Cents Mobile. “According to data from a recent survey of Common Cents Mobile customers, the single most important reason for selecting Common Cents Mobile was by far the superior value of the service. Two in every three customers mentioned this as the most important reason for their selection.”2
To celebrate the expansion into additional Walmart stores, Common Cents Mobile will now offer new customers an additional 200 ‘Bonus Minutes’3 for domestic use, when they refill their phone for the first time. Bonus Minutes work just like ‘regular minutes’ for Common Cents: Bonus Minutes also Round Down (after the first minute). Therefore, if customers talk for 3 minutes and 23 seconds, only 3 minutes will be deducted from their bonus minute total – giving the customers even more talk time.
About Common Cents Mobile
Common Cents Mobile, one of Sprint’s prepaid brands, offers no-nonsense wireless service with 7-cent minutes that Round Down, not up, and 7-cent messaging (text, picture messaging, e-mail and IM) – without a long-term contract. Powered by the Nationwide Sprint Network, Common Cents Mobile is available at select Walmart locations and online at www.CommonCentsMobile.com and www.Walmart.com, providing the most budget-conscious consumers with more minutes for their money.
About Sprint Nextel
Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel served more than 48.1 million customers at the end of the second quarter of 2010 and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; offering industry-leading mobile data services, leading prepaid brands including Virgin Mobile USA, Boost Mobile, Common Cents Mobile and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. With its customer-focused strategy, you can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.
1 Pricing for domestic calls and messages only
2 Based on research from 2010 focus group study
3 Offer good from 8/29 through 12/31. Good for voice calls only if account remains active. Domestic minutes ‘round down’ after the first minute