January 28, 2010

Don't Fumble Your Trip to the 2010 Pro Bowl and Super Bowl XLIV... Download Sprint's Must-Use Mobile Apps!

Interactive mobile applications on the Now Network(TM) get Sprint customers ready for Pro Bowl and Super Bowl game-day festivities
MIAMI, Jan 28, 2010 (BUSINESS WIRE) -- You've packed your sunscreen, game-day tickets and the football jersey of your favorite AFC or NFC championship player. What you need now is a list of mobile apps guaranteed to help you get the most of your Pro Bowl and Super Bowl trip.

In addition to enhancing its wireless networks in Miami for these two events, Sprint (NYSE: S) - the official wireless telecommunications service provider of the National Football League - wants customers to experience the interactive potential of their wireless devices with "Sprint's Must-Use Mobile Apps" for the 2010 Pro Bowl and Super Bowl XLIV.

Stay Updated on Traffic, Weather and Sports

It's still a few days before game day. Now is the perfect time to get familiar with the new features on Sprint's NFL Mobile Live, plan your game day commute and check the local weather forecast.

  • Sprint's NFL Mobile Live: Available exclusively on more than 100 Sprint mobile devices, this premier Sprint mobile application will give users in-depth playoff and Super Bowl XLIV analysis, game highlights and news from NFL Network, NFL.com, SB Nation and ProFootballTalk.com including:
    • A live round-the-clock stream of NFL Network featuring extensive coverage of the playoffs, Pro Bowl and Super Bowl, including all the official Super Bowl press conferences carried live.
    • Follow your favorite NFL players and NFL personalities on Twitter with a live feed of tweets.
    • Hear the Big Plays happen on Super Bowl Sunday with exclusive Big Play Audio Highlights.
    • Exclusive behind-the-scenes access to Super Bowl XLIVparties, concerts and more provided by NFL Network's Rich Eisen, Sprint Exclusive Entertainment, and Fox Sports' Jay Glazer.
    • Learn how you can enter for a chance to have one of 45 NFL players call you or a friend from one of Sprint's Phone-a-Friend events in Miami.[1]
  • US Traffic (by Better Android) and Miami Transit Tracker (by Digital Joy Ride): Whether you're traveling by car on Interstate 95 or Miami's metrorail on the big day, Sprint's HTC Hero(TM) and Samsung Moment(TM) with the Android(TM) platform will help you reach your game day activities with traffic-free ease and hopefully, without road rage.
  • WeatherBug Elite: WeatherBug Elite on the HTC Hero, Samsung Moment, Palm(R) Pre(TM) and BlackBerry(R) can be your sunny day tour guide or rainy day savior. Live, local weather conditions are available for your preferred locations and GPS tracking is available on the BlackBerry application for precise weather information on the go. Whether it's clear skies at Sun Life Stadium or monsoon-like near your hotel, WeatherBug will be the first to know and so will you.

Enhance Your Sports Knowledge

When the pre-game tailgate runs low on food or you have a few free minutes during halftime, what better way to spend your time than with a fun application that enhances your sports knowledge?

  • College Mascot Quiz (by SageMilk): Accessible on the HTC Hero and Samsung Moment, this mobile feature tests your knowledge of college mascots, allows you to keep score, send quiz questions to friends via text message and includes a mascot dictionary.
  • Sports Illustrated (by Sports Illustrated): Craving even more sports news than usual on game day is only natural. BlackBerrysmartphone users can stay current on the hot sports news and topics of the day with Sports Illustrated's free application.

Plan Your Post-Game Activity

No matter which team takes home the coveted trophy, you'll need a good route to and from your post-game activity. If you're looking to drown your sorrows at a local ice cream parlor or toast the winning team, Sprint has a few mobile apps to help you get to Miami's hotspots.

  • Sprint Navigation: Don't know which route is the best to your hotel following that awesome Super Bowl victory party? More than 65 Sprint devices come equipped with Sprint Navigation, a turn-by-turn GPS application that provides proactive traffic alerts, automatic re-routing, full-color 3D maps, the ability to share trip routes with family and friends, and access to info on more 10 million businesses across the country.
  • Citysearch(R): No idea which local speakeasy or sports store caters to fans of the New Orleans Saints or Indianapolis Colts? Available on Sprint BlackBerry, Android, and Palm devices, Citysearch will help you find local restaurants, bars or other businesses, and read the latest customer reviews.
  • OpenTable: Forgot to make a reservation at Miami's Azul, 1Bleu or Blue Door at the Delano? Download OpenTable to your HTC Hero, Samsung Moment, Palm Pre or BlackBerry to make an instant reservation at more than 10,000 OpenTable network restaurants in the United States - including close to 300 in the Miami area.

Sprint offers speed and reliability on a 3G network that tested as the most reliable in comparison to AT&T and Verizon in a 13 city 3G performance test conducted by PC World*, along with cutting-edge devices and game-changing price plans to fit everyone's budget.

Current and prospective customers can view coverage maps using the Sprint Coverage Tool, which is available at www.sprint.com/coverage and at self-service, touch-screen kiosks at many Sprint retail stores.

Sprint saves customers nearly $50 per month vs. Verizon on unlimited calling to other U.S. wireless users and unlimited messaging and data with the Sprint Everything Data 450 plan with Any Mobile, Anytime.[2]That's a savings of almost $600 per year on all the text, e-mail, Web, social networking and GPS navigation customers want on any Sprint phone for one low price.

Some downloadable applications may require an additional charge. Casual data charges of $0.03/kb and standard text messaging charges will apply to customers not on a plan with unlimited data or text messaging.

About Sprint Nextel

Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two wireless networks serving more than 48 million customers at the end of the third quarter of 2009 and the first and only 4G service from a national carrier in the United States; industry-leading mobile data services; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. The company's customer-focused strategy has led to improved first call resolution and customer care satisfaction scores. For more information, visit www.sprint.com.

* PC World claim: Test conducted for each provider's nationwide 3G service and included 13 cities with more than 20 tests per city from March-April '09. Testing was one minute in duration, and network performance can be highly variable. Cities included Baltimore, Boston, Chicago, Denver, New Orleans, NYC, Orlando, Phoenix, Portland, San Diego, San Jose, San Francisco and Seattle. For reliability, Sprint won in Boston, Chicago, Denver, Portland, San Diego, San Francisco and Seattle; and tied in Orlando.

[1]No purchase necessary to enter or win sweepstakes. Void where prohibited. Open to legal residents of all 50 states who are at least 18 years of age at the time of entry. Sweepstakes begins at 12:00 a.m. EST on 1/25/10 & ends at 11:59 p.m. EST on 2/06/10. For complete Official Rules, including entry instructions and prize details, visit www.sprint.com/superbowl. Sponsor: Sprint Communications Company L.P.

[2] Savings based on Sprint Everything Data450 plan with Any Mobile, Anytime for unlimited calling while on the Sprint network to and from any U.S. wireless user, plus unlimited nights and weekends starting at 7 p.m. and 450 anytime minutes vs. Verizon Nationwide Unlimited Talk & Text plan plus $29.99 unlimited data package.

SOURCE: Sprint

Crystal Davis, 571-288-6806
Kristin Wallace, 404-649-1625

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