September 22, 2010

Enchanting On-Site Experience Paired with One-of-a-Kind Lineup –All-Day Fan Engagement Drives Excitements at This Year’s Virgin Mobile FreeFest Presented by Kyocera

More Than a Dozen Virgin Mobile FreeFest Partners Enable Thousands of Fans to Partake in Full Day of Music and Entertainment For Free

Attendees Have Chance to Give Back to Benefit Homeless Youth Organizations

WARREN, N.J. (BUSINESS WIRE), September 22, 2010 - With an array of top musical acts slated to perform at the second annual Virgin Mobile FreeFest presented by Kyocera, this year’s event will be one to remember. Virgin Mobile’s 14 FreeFest partners will enable fans from the Atlantic Coast to Chicago to experience “free” and enhance the overall FreeFest experience for one and all.

From designing your own sneakers, live concert updates through Virgin Mobile Live and demos of the latest Sony PlayStation® 3D games along with a chance to win a Toyota Prius®, Virgin Mobile FreeFest – being held Sept. 25 at Merriweather Post Pavilion in Columbia, Md. – will be chock full of non-stop entertainment, freebies and loads of rocking music.

The Attractions

The FreeFest grounds will feature several activity areas, including a “recharge” area hosted by Kyocera, with its focus on eco-friendly initiatives. Kyocera will reward fans with prizes for recycling at one of 10 waste reclamation stations on-site. Text-to-screen messaging powered by Kyocera will also keep attendees up-to-date with new information throughout the day and allow them to take advantage of Kyocera’s device charging stations.

While at Virgin Mobile FreeFest, festival-goers can stop by the ZYNCSM ZONE from American Express. There, they can cool off, power up their phones, watch live talent interviews, and step into the ZYNC photo booth to customize their photos.

Between acts, concert-goers can visit the PlayStation® HQ to challenge friends in the latest PlayStation® Move games and also test drive unreleased stereoscopic 3D games. Visitors can also spend time at Toyota’s Creation Station where they can take photos at the Corolla photo booth, win cool stuff on the prize wheel, and enter for a chance to win a Toyota Prius.* Fans looking to express their creativity can visit the Converse area where they can customize their own pair of Converse kicks.

Fans unable to attend this year’s Virgin Mobile FreeFest will still be able to hear the great music by downloading – next month – on-demand videos from their favorite festival bands, courtesy of Vevo. Check back at www.virginmobilefreefest.com for more details coming soon.

The Cause

The Virgin Mobile FreeFest provides a great experience for music fans while benefiting young people in need through Virgin Mobile’s pro-social initiative The Re*Generation. This year the goal is to provide educational opportunities for homeless youth. Money raised before and at FreeFest will benefit homeless youth organizations – Sasha Bruce Youthwork and Green Chimneys. One dollar from each bottle sold on-site of Aquahydrate, the official bottled water of Virgin Mobile FreeFest, will be donated to The RE*Generation to benefit homeless youth organizations.

“Virgin Mobile FreeFest is an opportunity for music fans to enjoy an awesome, free festival experience while paying it forward to those who are less fortunate,” said Ron Faris, senior director-Brand Experiences, Virgin Mobile USA. “We hope that fans will capitalize on this chance to pay it forward by volunteering their time or donating to the cause … it’s all about good karma.”

Although FreeFest is free, and 25,000 lucky fans scooped up tickets in just minutes, Virgin Mobile’s FREE I.P. program allowed fans still in need of tickets to volunteer their time to earn their way into this year’s festival. Those who did not have the chance to volunteer through the FREE I.P. program can still contribute to the cause now through an online donation and at FreeFest on Sept. 25. Virgin Mobile is encouraging music fans everywhere to soak up some good karma and make a suggested donation of $5 or more to receive The Converse presents RE*Gen Remix CD, at www.virginmobilefreefest.com/download.

*No purchase necessary. Must be 18 years or older and a legal U.S. Resident (excluding Rhode Island, Guam,Puerto Rico, and all other U.S. territories and possessions) with valid U.S. drivers license to enter. Sponsored by Toyota Motor Sales, U.S.A., Inc. (TMS), 19001 South Western Avenue, Torrance, CA 90501, and Administered by AEG Live SE, LLC, 114 30th Avenue South, Nashville, TN 37212. Begins 7/09/2010 and ends 12/31/2010. To enter visit the Sweepstakes at http://www.dropcards.com/PriusSweeps and complete online form with contact information. For complete rules send a self-addressed stamped envelope to Official Rules, “Prius 10th Anniversary” Sweepstakes, AEG Live SE, LLC, 114 30th Avenue South, Nashville, TN 37212. WA and VT residents may omit return postage. Odds of winning depend upon number of entries received.

About the Virgin Mobile FreeFest

The Virgin Mobile Festival first came to the United States in 2006. This is the second year for the Virgin Mobile FreeFest, which will be hosted again on the beautiful 40 wooded acres of Merriweather Post Pavilion in Columbia, Md., on Saturday, Sept. 25. Among those scheduled to appear at this year’s FreeFest are M.I.A., Ludacris, LCD Soundsystem, Pavement, T.I., Joan Jett, Chromeo, Thievery Corporation, Matt & Kim, Jimmy Eat World, The Temper Trap, Edward Sharpe and the Magnetic Zeros, Wolfgang Gartner, Sharam, Maximum Balloon, Sleigh Bells, Neon Indian , Modeselektor. More information is available at www.virginmobilefreefest.com.

About Virgin Mobile USA

Virgin Mobile USA, one of Sprint's prepaid brands, offers millions of customers control, flexibility and connectivity through Virgin Mobile's Beyond Talk™ plans for mobile phone service and prepaid Broadband2Go high-speed Web access. Virgin Mobile branded handsets are available at more than 40,000 retail stores, including Target, Walmart, Best Buy and RadioShack. Top-Up cards are available at approximately 150,000 locations nationwide and can be used for Broadband2Go services. Purchase and experience Virgin Mobile on the Web and at Facebook, Twitter, You Tube and www.virginmobileusa.com.

About I.M.P.

Formed in 1980 and based in Bethesda, Md., I.M.P. is a concert promoter and event production company. In addition to launching the Virgin Mobile Festival in the States, the principals at I.M.P. own Washington, D.C.'s legendary 9:30 Club, renowned as the premier place to see and hear cutting-edge live music of all varieties. I.M.P. also programs and operates Merriweather Post Pavilion in Columbia, Md. During the last 28 years, I.M.P. and the 9:30 Club have put on nearly 10,000 events, hosting millions of music fans.


Virgin Mobile USA
Corinne Nosal, 908-607-4235
Schaefer + Co.
Audrey Fix Schaefer, 240-876-1588

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