March 12, 2010
ESPN Mobile TV Launches on Sprint TV
ESPN Mobile TV coverage during March and April will feature more than 100 live events and over 250 hours of coverage for Sprint customers with this new agreement beginning just in time for fans to watch the Big 12 and Big East Conference Championship basketball games on Sprint mobile devices. Programming and live events through April include:
"Mobile has become an invaluable screen to the digital consumer," said Matt Murphy, senior vice president, Digital Video Distribution, Disney and ESPN Media Networks. "To super serve sports fans, you have to provide live coverage on the go, and we are excited to be working with Sprint to provide this offering to its customers."
"We are very pleased to offer ESPN's world-class sports news and entertainment video content," said Len Barlik, Sprint's vice president of wireless and wireline services. "This collaboration is about giving great programming to our customers who are sports fans. Sprint is committed to delivering the best mobile video experience, which will continue to be enhanced with the deployment of our Sprint 4G services."
More than 800 live events this year - including the 2010 FIFA World Cup, MLB, NBA, Grand Slam tennis, college football and basketball - will be available on the majority of Sprint's device lineup, including the popular HTC Hero, Samsung Moment, Samsung Instinct, Palm Pre and Blackberry Curve. ESPN Mobile TV is part of the Sprint TV package, which is included as a part of Sprint's Everything Data plans at no additional charge. With Sprint TV, customers get access to everything from news, weather, sports, children's programs and comedy, including Disney Channel and ABC.
In addition to the 24/7 mobile sports television network, ESPN Mobile provides easy access to sports news, information, commentary, analysis, statistics and ring tones as well as streaming audio and video.
About ESPN Mobile
ESPN Mobile is devoted to extending the ESPN brand and content over the wireless medium. ESPN content and applications on mobile platforms can be accessed any time, anywhere via licensing agreements with every major domestic carrier. ESPN's first wireless offering launched in 1995 with the ESPN To Go pager for scores, and including ESPN's industry-leading collection of mobile web sites, mobile apps, mobile games, mobile alerts and mobile video (ESPN Mobile TV and Video on Demand clips).
Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two wireless networks serving more than 48 million customers at the end of the fourth quarter of 2009 and the first wireless 4G network from a national carrier in the United States; industry-leading mobile data services; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. The company's customer-focused strategy has led to improved first call resolution and customer care satisfaction scores. For more information, visit www.sprint.com.
ESPN Mobile TV: A $0.03/KB charge applies without a data plan. Coverage not available everywhere. Availability of service varies based on selected phone/network. Sprint 4G available in over 25 markets and counting and on select devices; see Sprint.com/4G for details.
Dave Mellin, 303-498-0078
Kristie Chong, 212-916-9269