March 13, 2008

Follow the Men's Tournament with Sprint

'Sprint Insider's Bracket' Features Tournament-Bound Coaches John Calipari, Ben Howland, Rick Pitino, Bo Ryan Breaking Down Every First-Round Game
Chris Rose Hosts 'Sprint Tournament Center,' alongside Steve Smith and Matt Doherty

OVERLAND PARK, Kan.--(BUSINESS WIRE)--March 13, 2008--College basketball fans seeking in-depth coverage of this year's men's basketball tournament and an extensive amount of video coverage can look no further than their Sprint (NYSE:S) phone to gain valuable insight and analysis from the nation's top coaches and analysts on Sprint Exclusive Entertainment (SEE). Only SEE will feature four of this year's tournament-bound coaches breaking down every first-round matchup and for wireless only SEE delivers previews and postgame reports of every single game throughout the tournament.

SEE programming is offered at no additional charge to Sprint data plan subscribers and is easily accessed by clicking on Sprint TV or via Sprint's media player by clicking on SEE from the program guide. SEE content is also included as part of Sprint's Simply Everything unlimited pricing plan which combines unlimited use of voice, messaging and extensive data services like Sprint TV and Sprint Music for $99.99 per month.

For the third consecutive season SEE - the industry's only made-for-mobile news and information video network - will feature the Sprint Tournament Center and Sprint Insider's Bracket for Sprint customers on capable phones.

  • Sprint Insider's Bracket is the only outlet where fans can go the morning after the brackets are announced to hear four of the nation's premier current coaches - including John Calipari of Memphis and Ben Howland of UCLA who each guided their teams to potential No. 1 seeds, legendary coach Rick Pitino of Louisville and Big 10 champion Wisconsin's Bo Ryan - each providing their unique and insightful analysis of all 32 first-round games, helping fans make better-informed bracket picks. Each segment will be approximately one minute in length and shows will be available Monday morning, March 17.
  • Sprint Tournament Center is the only video outlet that will provide previews, postgame recaps of every game, a fan Q&A*, breaking news, picks and projections, and more. This studio-based production will be hosted by popular sports personality Chris Rose, alongside analysts Steve Smith, a collegiate All-American and 14-year NBA veteran, and Matt Doherty who captured the national title as a player and is currently coaching Southern Methodist University. Sprint Tournament Center programs will cover every aspect of the tournament, from opening tipoff to the final buzzer.

Sprint made broadcast history in 2006 when it became the first wireless carrier to produce original sports content specifically for its mobile subscribers when it produced the Sprint Tournament Center for that year's men's hoops tournament. Since that time the programming has expanded beyond sports to include music and entertainment programming.

In addition to the coverage on SEE, fans also can get up-to-the-minute scores and stats on Sprint phones through the mobile Web. Content from familiar online sports providers, along with Sprint exclusive applications, can be accessed by clicking the Web icon on the phone's Menu and then clicking "Sports."

Additionally, Sprint customers can show love to their alma mater by purchasing a variety of personalized content. For example, Sprint offers hundreds of college-themed screen savers and college-themed songs which are also available as ringers, including victory marches and fight songs. Most of these songs can entertain incoming callers, through Sprint Call Tones - the service that replaces the boring old "ringing" sound that people hear while they wait for Sprint customers to answer their mobile phones. This content is available for preview and purchase by visiting the Sprint Digital Lounge, at www.sprint.com/digitallounge.

*Fans can participate in the fan Q&A by submitting a text message to "5678" and will be identified by name and location. Standard text messaging rates apply.

About Sprint Nextel

Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks serving approximately 54 million customers at the end of 2007; industry-leading mobile data services; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. For more information, visit www.sprint.com.

Dave Mellin, 720-840-4788

SOURCE: Sprint

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