Sprint receives 2009 Award for Product Line Strategy based on
company’s introduction of TeleNav Vehicle ManagerTM
solution for trucking industry
OVERLAND PARK, Kan.--(BUSINESS WIRE)--Oct. 22, 2009--
Sprint (NYSE:S), home of America’s most dependable 3G network,*
announced today that it has received the Frost & Sullivan 2009 Award for
Product Line Strategy in the North American Mobile Resource Management
(MRM) Market. Research and consulting firm Frost & Sullivan selected
Sprint based on the company’s February introduction of TeleNav Vehicle
Developed for the trucking industry by Sprint in its partnership with
TeleNav, Inc., and Turnpike, TeleNav Vehicle Manager is a unique,
all-in-one fleet management service featuring GPS, vehicle diagnostics
and automated IFTA tax filing.
Frost & Sullivan identified TeleNav Vehicle Manager as an example of
Sprint’s industry-leading open approach to product development. The
award citation credits Sprint’s partnering strategy, which is focused on
identifying customer needs and then closely collaborating with
application developers to create innovative solutions. The Frost &
Sullivan Award for Product Line Strategy is presented each year to a
company that has demonstrated the most insight into customer needs and
“Sprint was selected for the 2009 Product Line Strategy Award on the
basis of our extensive research, including interviews with suppliers,
end-users and industry experts,” said Jeanine Sterling, research
analyst, Frost & Sullivan. “In developing TeleNav Vehicle Manager,
Sprint used its open development approach working with solution partners
to achieve exceptional insight into the communications and compliance
needs of the North American trucking industry.”
Sprint’s long-standing open approach was expanded in late 2008 when
Sprint announced partnerships with three location aggregation platform
enablers to help developers create new location-based services for
Sprint customers. Since then, additional platform enablers have been
added, giving developers even more choices and making it easier for
third-party developers to create GPS applications.
“Sprint’s open approach to product development has generated a variety
of differentiated solutions for business customers and we are proud to
see that achievement recognized by Frost & Sullivan,” said Tim Donahue,
vice president of business marketing, Sprint. “TeleNav Vehicle Manager
offers the benefits of improved productivity, reduced environmental
impact with more efficient routing and automated vehicle management, and
enhanced end customer satisfaction.”
TeleNav Vehicle Manager uses an electronic on-board recorder (EOBR)
paired (via Bluetooth®) with a GPS-enabled wireless phone to
gather and submit engine diagnostics, driver performance information,
odometer readings, mileage reports, wireless forms and wireless time
cards. The wireless phone also enables tracking of vehicles en route and
gives drivers audible, turn-by-turn directions to increase safety and
reduce fuel consumption. TeleNav Vehicle Manager also helps improve
compliance management through automation of IFTA Fuel Tax filings.
TeleNav Vehicle Manager is offered exclusively on the Sprint Nationwide
Network and Nextel National Network, the fastest national push-to-talk
TeleNav Vehicle Manager is available on select Sprint phones that
operate on the Nextel National Network for a monthly service fee of
$49.99 per device (all pricing excludes taxes and surcharges apply).
TeleNav Vehicle Manager includes TeleNavTM Track Premium
service as well as vehicle and operational diagnostics reporting. The
service requires a one-time set up fee of $39.99 and a Sprint data plan.
With the newly announced Sprint
Business AdvantageSM pricing plans, customers can select
the Messaging and Data plan and also benefit from the Any Mobile, AnytimeSM
voice feature which means unlimited domestic calling to 250 million U.S.
wireless users at any time.
To learn more about TeleNav Vehicle Manager, visit www.telenavtrack.com.
Sprint’s history of GPS leadership includes previous Frost & Sullivan
In addition to the 2009 award announced today, Sprint received three
Frost & Sullivan awards in 2008:
Frost & Sullivan’s 2008 Award for Market Leadership in the Consumer
LBS Market for its innovative open approach to developing GPS
applications for mobile phones. The award is based on Sprint’s variety
of consumer GPS applications and its December 2008 announcement that
enhanced the company’s open approach by offering developers open
access to two location aggregation platforms, allowing them to easily
create location-based services for Sprint customers.
Frost & Sullivan’s 2008 Business Solutions Carrier Leadership Award in
LBS for excellence in successfully deploying and delivering a
comprehensive suite of LBS business solutions. Sprint offers the
largest selection of GPS solutions for business. Working with a
variety of partners to help customers mobilize processes and better
manage workflows, Sprint enables businesses in a variety of industries
to manage assets, inventory and fleets, optimize fleet routes, manage
customer relationships, and provide sales force and field force
automation . . . all in the mobile environment.
2008 Mobility Award for Sprint Navigation, a service that allows
customers to use their mobile phones as personal navigation devices
for GPS-enabled, turn-by-turn directions. Sprint Navigation includes
3D moving maps, millions of local listings, and real-time intelligent
traffic alerts with one-click rerouting.
Sprint also received the Frost & Sullivan Mobility Award for
Location-based Services Company of the Year in 2005, 2006 and 2007.
Sprint’s open location platform encourages developers to create
In addition to the wide range of location-based services offered
directly by Sprint, the company’s industry-leading open approach to
working with application developers encourages the creation of
additional location-enabled applications from third parties. Sprint’s
open location platform allows any third-party developer to use platform
enablers to easily create location-based services for Sprint customers.
These platforms protect the privacy and security of Sprint customers and
offer third-party mobile, Web, WAP, SMS and widget developers a
consistent way to create cell phone applications that use the customer’s
location information to provide customized, permission-based information
Sprint also offers developers the ability to create location-enabled
applications through its Professional Developer Program (PDP). The
Sprint PDP provides advanced tools for members to create, test and
certify applications that customers can use on Sprint phones. The
advanced capabilities include access to GPS and the application
certification process. The PDP and the open location platform provide
developers straightforward tools to create and launch permission-based,
location-enabled applications for Sprint customers. Sprint’s objective
is to simplify the certification and on-boarding processes.
Sprint Open Developer Conference in late October
The ninth annual developer conference will be held Oct. 26-28, 2009, in
Santa Clara, Calif. This is the first year the conference is
open to the entire developer community. The conference will feature
information on developing applications for a range of platforms,
including AndroidTM, Palm® webOSTM, RIM, Windows
Mobile, Java and more, with hands-on coding sessions and more.
Developers can register to attend the conference at http://developer.sprint.com/devcon2009.
Sprint has the longest history of providing location-based services in
the wireless industry, beginning with the first location and mobility
services in 2000; the first GPS-enabled cell phone to support E911
services in 2001; the first navigation service on wireless phones with
turn-by-turn driving directions in 2003; and the first family location
service in 2006. Sprint offers more than 20 consumer GPS applications,
including Sprint Navigation, Sprint Family Locator, local search, real
estate, shopping and fitness services.
ABOUT FROST & SULLIVAN
Frost & Sullivan, the Growth Partnership Company, enables clients to
accelerate growth and achieve best in class positions in growth,
innovation and leadership. The company's Growth Partnership Service
provides the CEO and the CEO's Growth Team with disciplined research and
best practice models to drive the generation, evaluation, and
implementation of powerful growth strategies. Frost & Sullivan leverages
over 45 years of experience in partnering with Global 1000 companies,
emerging businesses and the investment community from more than 35
offices on six continents. To join our Growth Partnership, please visit http://www.frost.com.
ABOUT SPRINT NEXTEL
Sprint Nextel offers a comprehensive range of wireless and wireline
communications services bringing the freedom of mobility to consumers,
businesses and government users. Sprint Nextel is widely recognized for
developing, engineering and deploying innovative technologies, including
two wireless networks serving almost 49 million customers at the end of
the second quarter of 2009; industry-leading mobile data services;
instant national and international push-to-talk capabilities; and a
global Tier 1 Internet backbone. The company’s customer-focused strategy
has led to improved first call resolution and customer care satisfaction
scores. For more information, visit www.sprint.com.
*“Dependable” based on independent, third-party drive tests for 3G
data connection success, session reliability and signal strength for the
top 50 most populous U.S. markets (including Puerto Rico) from January
2008 to July 2009. Not all services available on 3G and coverage may
default to separate network when 3G unavailable.
** “Fastest” based on initial call setup time.
Mary Kunkel, 703-433-3060