Frost & Sullivan Selects Pinsight Media+ for Product Leadership in Mobile Advertising
Pinsight Media+ recognized for innovative strategy, outstanding achievement and superior performance as the industry’s leading mobile advertising solution
OVERLAND PARK, Kan. (BUSINESS WIRE), October 14, 2013 - Pinsight Media+TM, the mobile media company powered by Sprint (NYSE: S), today announced that it has received the 2013 North American Mobile Advertising Product Leadership Award from industry analyst firm Frost & Sullivan.
The research from Frost & Sullivan indicates that the capabilities of Pinsight Media+ make it a compelling proposition for brands, agencies and content publishers to work with for meeting their mobile advertising requirements. Pinsight Media+ ranked highest overall or tied its competitors in five categories, including features/functionality, innovative element of the product, product acceptance in the marketplace, provides customer value enhancements, and product quality.
Advertising customers of Pinsight Media+ consistently achieve higher than industry average results because of Sprint’s open strategy, which allows subscribers to control their advertising experience, Frost & Sullivan noted.
“By delivering the best combination of reach and relevancy, Sprint has successfully established itself as a preferred provider of mobile advertising solutions,” said Vikrant Gandhi, principal analyst, Frost & Sullivan. “Sprint’s unique assets, along with its continued investments in mobile advertising systems, will help it remain at the forefront of operator-supported mobile advertising initiatives in North America.”
Launched in October 2012, Pinsight Media+ has quickly created a robust advertising ecosystem for advertisers. In May, Sprint acquired Handmark, Inc. and its subsidiary OneLouder to enhance Pinsight Media+ with mobile app experts and sophisticated technology. Also in May, Sprint and Time Inc. unveiled a mobile content, advertising and retail alliance. In February, Sprint announced that it joined with Telefónica to discuss collaboration on creating one of the largest mobile advertising alliances in the world, potentially reaching more than 370 million mobile customers across the United States, Europe and Latin America with targeted advertising.
Sprint has also received certification for its Pinsight Media+ mobile advertising program from TRUSTe, a leading online data privacy management solutions provider.
“From day one, our goal with Pinsight Media+ has been to better connect mobile customers and advertisers with relevant information at the right moment,” said Kevin McGinnis, vice president-Product Development and Operations, Pinsight Media+. “This leadership award from Frost & Sullivan validates our strategic approach and our ability to deliver value on both sides.”
About Pinsight Media+
Pinsight Media+ is a mobile media company, powered by Sprint. Working directly with brands, advertisers and app developers, Pinsight Media+ delivers unique mobile advertising, mobile commerce, analytics and other premium services leveraging Sprint’s 53 million customers and beyond. For more information, visit www.pinsightmedia.com.
Sprint offers a comprehensive range of wireless and wireline communications services, bringing the freedom of mobility to consumers, businesses and government users. Sprint served more than 53 million customers at the end of the second quarter of 2013 and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; offering industry-leading mobile data services, leading prepaid brands, including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. The American Customer Satisfaction Index rated Sprint as the most improved company in customer satisfaction, across all 47 industries, during the last five years. Newsweek ranked Sprint No. 3 in both its 2011 and 2012 Green Rankings, listing it as one of the nation’s greenest companies, the highest of any telecommunications company. You can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.
John Votava, 949-748-3403