Sprint.com

March 26, 2007

Get the Power to Redefine Mobile Music and Turn up the Volume with UpStage(TM) By Samsung, Exclusively from Sprint

    Attractive and unique dual-sided design puts a new spin on music
   phones with the look of a phone on one side and an integrated MP3
                       player on the other side

     Sprint introduces a new suite of advanced music capabilities
        designed for quick and easy wireless phone integration

        Customers can sign up for availability notification at
                        www.sprint.com/upstage

    MULTIMEDIA AVAILABLE:
    http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5358339

ORLANDO, Fla.--(BUSINESS WIRE)--March 26, 2007--Sprint (NYSE:S) and Samsung Telecommunications America (Samsung) today announced the upcoming availability of UpStage by Samsung, the first U.S. wireless phone designed with a revolutionary form factor that optimizes music capabilities with the look of a phone on one side and an MP3 player on the other. Operating on the Sprint Mobile Broadband network, UpStage by Samsung provides easy access to Sprint's exclusive multimedia content, including Sprint Music Store with quick over-the-air music downloads.

UpStage by Samsung is the first Sprint phone to offer the following features designed to make mobile music more entertaining than ever:

    --  Sprint Music Manager, powered by Smith Micro, gives users the
        power to quickly and simply transfer, or "sideload,"
        unprotected songs from a PC to the handset via a USB cable.
        Provided on an enclosed CD-ROM, Music Manager also allows
        songs to be managed on the PC through an intuitive interface.

    --  Advanced Stereo Bluetooth 2.0 with Bluetooth caller ID enables
        the user to identify callers with a spoken voice while they
        listen to music.

    --  UpStage by Samsung gives users the power to multitask with the
        ability to play music in background mode while also using the
        phone for text messaging, playing games or surfing the
        Internet.

"The UpStage by Samsung is all about innovation and making mobile music easy," said Oliver Valente, Sprint's senior vice president of product development. "In an effort to take mobile music to a new level, we focused on optimizing music features and Sprint's exclusive multimedia content during every step of the development process. Sprint is pleased to offer this revolutionary phone on our powerful high-speed network."

The screen on the phone side of the UpStage by Samsung is dedicated to making calls, text messaging and contacts management. With a simple push of the "flip" button, the focus is shifted to the music side. The music side features a large, bright-color LCD screen that is ideal for navigating the music library and allows easy access to Power Vision products and services, including Sprint Music Store and Sprint TV.

Touch-sensitive navigation keys on the music side provide easy synchronization of your phone with your PC-based music collection, quick access to your phone's music library and easy purchasing of music over the air through Sprint Music Store. A built-in tutorial guides users through navigating with the intuitive touch-sensitive controls. Five sensitivity settings are available for user customization.

"Samsung is proud to introduce this groundbreaking union of voice, form and music to the Sprint Power Vision phone lineup," said Peter Skarzynski, Senior Vice President of Strategy at Samsung Telecommunications America. "UpStage is packed with high-profile music access, messaging and multitasking capabilities, in an ultra-slim, unique design with a very reasonable price point."

UpStage by Samsung comes packaged with essential tools to get started right out of the box including a stylish extended battery wallet that increases talk time up to 6.3 hours or 16 hours of music listening. Dual battery gauges show remaining battery life in the extended battery wallet and the internal battery. The box also contains a 64MB MicroSD memory card, USB cable, 3.5mm adapter with microphone for standard music headphones and accessories, the Sprint Music Manager application on CD-ROM and a Quick Tips guide.

UpStage by Samsung measures 4.07" x 1.73" x 0.37" and weighs just 2.57 ounces. Additional features include a 1.3MP camera and camcorder, MicroSD card slot for up to 2GB of external memory, an easy-to-access keyguard switch to prevent accidental dialing, and Wireless Backup to quickly restore contact information if your phone is lost or stolen.

UpStage by Samsung will be available at Sprint retail stores, www.sprint.com and 1-800-SPRINT1 in early April. Customers can register to be among the first to purchase UpStage by Samsung at www.sprint.com/upstage.

UpStage by Samsung will be priced at $149 with a two-year service agreement. Two $25 service credits are available with new activations on Free Incoming or Power Pack Plans and a two-year agreement when the phone is purchased at Sprint.com using a special customer code. Sprint's national advertising campaign for this device will begin in late April with special pricing promotions available at that time.

About Sprint Nextel

Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks serving 53.1 million customers at the end of 2006; industry-leading mobile data services; instant national and international walkie-talkie capabilities; and an award-winning and global Tier 1 Internet backbone. For more information, visit www.sprint.com.

About Samsung Telecommunications America

Samsung Telecommunications America, LLC, a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America. For more information, please visit www.samsungwireless.com.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in 124 offices in 56 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

EDITOR'S NOTE:
VISIT http://www.sprint.com/newsroom FOR MORE INFORMATION ON UPSTAGE
BY SAMSUNG, INCLUDING HIGH- AND LOW-RESOLUTION IMAGES

MULTIMEDIA AVAILABLE:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5358339

CONTACT: Sprint
Michelle Leff Mermelstein, 703-592-7504
Michelle.Leff@sprint.com
or
MWW Group for Samsung
Brett White, 972-301-5404
bwhite@mww.com

SOURCE: Sprint Nextel



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