May 10, 2006
Get Your Game On in the Game Lobby from Sprint
Gamers have gone wild for the Game Lobby from Sprint with 1.3 million members since its launch in 2004
Joel Shadle, Sprint
Allison Webb, AirG
1-604-408-2228 ext. 125
Les Hamashima, Motricity
E3 Press Kit - Get more information about Sprint's E3 activities, including downloadable high-res images.
LOS ANGELES, Calif., at E3 — 05/10/2006
Sprint (NYSE:S), the industry leader in innovative wireless entertainment services, and AirG, the global leader in powering social networking on mobile phones, have opened the Game Lobby Lounge (GLL) as an enhancement to the Game Lobby from Sprint, which is powered by Motricity. The GLL, powered by AirG, is the world's first social network that exclusively targets mobile gamers and provides a revolutionary new way for users to communicate in real time and share game tips and reviews.
"Since launching the Game Lobby from Sprint in March 2004, we've seen how gamers really enjoy interacting and sharing their opinions on games," said Jason Ford, general manager of games and entertainment for Sprint. "We've enhanced the game community experience by enabling Game Lobby members to keep their same profile and enter the GLL to chat and share their thoughts in real time in a dedicated social community, right on their wireless phone."
The GLL is an application that can be downloaded to select Sprint phones, enabling gamers to share tips, blog and review games on their wireless phones. Customers can also stay informed of new games, products and contests from Sprint. For a limited time, Sprint Vision(SM) and Sprint Power Vision(SM) customers can download the GLL for free on their phones at Downloads/Games/What's New.
"We're excited to work with Sprint on this innovative new product that brings hundreds of thousands of mobile gamers together in what will surely become the world's largest interactive mobile games community," said Frederick Ghahramani, director, AirG. "The GLL is the perfect extension of the Sports, Latino and Friends mobile communities that AirG launched with Sprint earlier this year as part of The Lounges."
Sprint and Motricity also announced several Game Lobby milestones:
- More than 1.3 million members – nearly three times as many members as last year
- 36 million game scores posted to leader boards – six times the postings since last year
- more than 170,000 game ratings – four times the ratings since last year
- 200 games from more than 30 leading mobile game publishers
- Tetris, one of the most popular mobile games, is now available in the Game Lobby on more than 40 Sprint phones.
"We are committed to providing our customers the richest mobile gaming experience available," Ford said. "The Game Lobby from Sprint has become the centerpiece of our game offering, providing customers with easy-to-use functionality to share experiences and provide feedback with game ratings. These game ratings have helped raise the quality of the games offered, resulting in higher customer satisfaction and more game downloads."
"With its strong reputation for industry-leading data services, Sprint clearly understands the value of mobile community services," said Ryan Wuerch, chairman and CEO of Motricity. "We believe communities are vital to carriers' mobile data offerings. Better understanding subscribers' preferences and usage patterns provides carriers with insights to increase content quality and personalize the data experience. We will continue to provide excellence in offering robust community offerings across carriers, not only in games but also in other content offerings such as music."
As wireless technology, consumer electronics and entertainment converge; Sprint subscribers can use their mobile phone as a source for information, communications, personalization and entertainment. Sprint is the wireless industry's leader in innovative gaming services, offering the best selection of games; the Game Lobby from Sprint, the first carrier-based game community; the Game Lobby Lounge powered by AirG, the first social network exclusively for mobile gamers; and a status points program.
About Sprint Nextel
Sprint Nextel offers a comprehensive range of communications services bringing mobility to consumer, business and government customers. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks offering industry leading mobile data services; instant national and international walkie-talkie capabilities; and an award-winning and global Tier 1 Internet backbone. For more information, visit www.sprint.com.
AirG powers mobile communities and wireless social networking. The company's products and services have a proven track record of increasing customer affinity for more than 85 mobile operators and media companies globally including Sprint Nextel, Cingular, Virgin Mobile, Orange, and MTV Asia. AirG's mobile community has more than seven million registered users worldwide and is available on more than 85 mobile operators. Based in Vancouver, Canada, the company also has offices in the UK and Australia. www.airg.com
About Motricity, Inc.
As a global leader in Mobile Marketplace Management, Motricity provides technology and solutions that enable consumers to receive the right mobile content at the right time, every time. Motricity's Fuel mobile content delivery platform received the 2006 GSM Association Award for "Best Service Delivery Platform" and was also named "2005 Premium Mobile Content Platform of the Year" by Frost & Sullivan. Motricity is a leader in powering mobile communities and by offering such technologies and services that unify the mobile content ecosystem, Motricity creates compelling user experiences and delivers profitable mobile content offerings for partners such as BET, Cingular, Verizon Wireless, China Unicom, O2, Amazon.com, Palm and a network of consumer Web sites, including eReader.com, PalmGear.com and PocketGear.com. Motricity is headquartered in Research Triangle Park, N.C., and has offices in Beijing, London, Munich and San Diego. For more information, visit www.motricity.com.