March 03, 2010
Happy Birthday...Sprint's exclusive loyalty program turns one
In addition to these new benefits, Sprint Premier customers continue to enjoy:
"Much like in the workforce, when you are rewarded or given special treatment, it goes a long way....Sprint has tapped into this with this program," said Brice Bertram, a Sprint Premier customer. "In a world where there are companies who have thousands of customers, the customers tend to get overlooked or viewed as a metric based on revenue. This program shows me Sprint sees my loyalty and I am not just a revenue stream."
"Since we launched Premier, the program has driven higher satisfaction with customers in the program and they have expressed to us how satisfied they are with the additional benefits they receive," said John Carney, senior vice president of consumer marketing at Sprint. "Equally important is that over the last year, we have enhanced the program. Many of the changes we've made today are a result of direct customer feedback on how to take Sprint Premier from good to great."
Once you've been a Sprint customer for six months, eligibility requirements for Sprint Premier are simple: 1) Maintain a 3-month average rate plan of at least $69.99 for individuals or at least $99.99 for shared plans; or 2) have been a Sprint wireless customer for at least 10 years. Sprint's most popular plans, including those with Any Mobile, AnytimeSM, automatically qualify for Premier. For more information regarding Sprint Premier eligibility and benefits, visit sprint.com/premier.
Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two wireless networks serving more than 48 million customers at the end of the fourth quarter of 2009 and the first 4G service from a national carrier in the United States; industry-leading mobile data services; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. The company's customer-focused strategy has led to improved first call resolution and customer care satisfaction scores. For more information, visit www.sprint.com.
1 Based on the GfK scorecard Sprint Nextel Loyalty Scorecard - November/December 2009. GfK Custom Research North America (www.gfkamerica.com) is part of the GfK Group, the world's fourth largest market research company. GfK combines industry sector expertise with specialization in marketing disciplines to deliver insights designed to help clients' businesses grow.
Roni Singleton, 404-649-1579