March 12, 2007

''Hoop It Up'' with Sprint

    Fans craving men's college hoops action will enjoy hours of Sprint
      Power View programs, interactive mobile-phone bracket, more

    Chris Rose hosts "Sprint Tournament Center," with Perry Clark,
                             Matt Doherty

       "Sprint Insider's Bracket" features John Calipari, Billy
       Gillespie, Rick Pitino, Bo Ryan, Bill Self, Gary Williams

OVERLAND PARK, Kan.--(BUSINESS WIRE)--March 12, 2007--Sprint (NYSE:S) today announced a variety of college hoops content available to its wireless customers, enabled by the nation's largest and most powerful mobile broadband network. Sprint customers will enjoy approximately 300 shows - or 10 hours - of up-to-the-minute college hoops updates in Sprint Power View and a handset-based tournament bracket tracker.

Deep Bench on Sprint Power View*

Sprint Power View - the industry's first and only made-for-mobile sports, music and entertainment video programming network - will provide comprehensive tournament coverage to Sprint customers. Viewable via the stand-alone Sprint Power View Java application or Sprint TV (channel 35), highlights in the "College Hoops" folder include:

    --  Sprint Insider's Bracket: available today. Top-rated coaches
        from around the nation - John Calipari (Memphis), Billy
        Gillespie (Texas A&M), Rick Pitino (Louisville), Bo Ryan
        (Wisconsin), Bill Self (Kansas) and Gary Williams (Maryland) -
        will provide insightful analysis of all 32 first-round
        tournament matches. Each program will last approximately one
        minute in length, helping hoops fans make informed bracket

    --  Sprint Tournament Center: shows begin March 15. Hosted by
        respected sports journalist Chris Rose, Sprint Tournament
        Center programs will cover every aspect of the tournament,
        from opening tipoff to the final buzzer. Rose will be joined
        in this studio-based production by top college basketball
        experts - including legendary coaches Perry Clark and Matt
        Doherty, along with B.J. Armstrong, Stacey King and Steve
        Smith - to analyze each game, provide instruction clinics,
        answer fan questions and more. In the final weekend of the
        tournament, veteran sports reporter Laura Okmin will file
        reports back to the studio, giving on-the-ground and
        up-to-the-minute insight from Atlanta.

    --  March Madness Coaches Preview: available March 13, 20 and 27.
        These weekly shows will feature top college basketball coaches
        - including those eliminated from the tournament - and will
        offer more in-depth analysis of games, identify upset
        potential and more.

    --  Bracket Buster Upsets: as major upsets occur during the
        tournament, these shows will analyze the game and highlight
        the underdogs' efforts.

    --  Scores: live every minute of men's tournament play. Residing
        within the "College Hoops" folder of Sprint Power View, this
        data-driven scoreboard will track each and every game, showing
        the current score and summarizing the last five plays.
        GameCenter updates once per minute, making it the perfect
        companion for those unable to watch games as they unfold. The
        GameCenter scoreboard is viewable only via the Sprint Power
        View Java application.

    --  Alerts: the Sprint Power View application offers real-time
        text message alerts, based on customers' individual interests.
        For instance, fans can choose to be notified as new
        team-specific content is posted in Sprint Power View, or be
        reminded when their favorite teams are about to play.
        Notifications of "Bracket Buster Upsets" are also available.

    College Hoops Portal

This convenient portal, available by texting the word "HOOPS" to 7777* or via the Sprint Vision/Power Vision "Sports" page*, collects all Sprint college hoops content (including links to Sprint Power View shows described above), including:

    --  College Hoops Pick 'em Bracket: This interactive bracket,
        available today at no additional charge to Sprint data plan
        subscribers, provides customers the ability to predict the
        entire tournament, all the while awarding points for each
        correct pick. Between March 12 and March 14, Sprint customers
        can input their bracket choices; no further edits are allowed
        after March 15.

    --  Sprint customers can also show love to their alma matter by
        purchasing a variety of personalized content. For example,
        Sprint offers hundreds of college-themed screen savers - from
        the Air Force Falcons to the Wyoming Cowboys. Hundreds of
        college-themed songs are also available as ringers, including
        victory marches and fight songs. Most of these songs can
        entertain incoming callers, through Sprint Call Tones - the
        service that replaces the boring old "ringing" sound that
        people hear while they wait for Sprint customers to answer
        their mobile phones. This content is available for preview and
        purchase by visiting the Sprint Digital Lounge, at

    About Sprint Nextel

Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks serving 53.1 million customers at the end of 2006; industry-leading mobile data services; instant national and international walkie-talkie capabilities; and an award-winning and global Tier 1 Internet backbone. For more information, visit www.sprint.com.

*Sprint Power View is available at no additional charge to Sprint Vision or Power Vision subscribers, and is compatible with select Sprint and Nextel mobile phones. Normal text message and wireless data charges apply.

CONTACT: Sprint Nextel
Dave DeVries, 312-235-6901

SOURCE: Sprint Nextel

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